The Employee Lifecycle

However, it’s easier said than done. Especially as hybrid working becomes more common, and companies are challenged to deliver a consistent yet personalized experience to remote teams and in-office workers alike.

What internal communicators and people ops professionals need is a better way to create memorable employee experiences. To capture and communicate the “moments that matter” - getting integrated into the company, building community, and upskilling themselves continuously. In short: becoming part of their company's story and contributing to its success.

That’s why companies are investing more and more in video content; and sourcing more of it from their internal teams. Yet all that content is challenging to manage without the right tools.

This is where modern video platforms (such as Brightcove) come in. We make it quick and easy to manage content - be it creation, storage, distribution, or optimization. And, we enable internal communicators to deliver information in an engaging, measurable, secure, and scalable manner - live as well as on-demand.

What you will get out of this guide

This guide will help you fully understand the power of video for internal communication. It includes actionable ideas to strengthen employee communications across the employee lifecycle, be it recruiting, onboarding, managing performance, or upskilling and professional development.