INTELLIGENCE YOU CAN USE
Viewer data tells you what’s working, so you can do more of it.
When viewers watch your video, you learn something about them, and you learn something about your content – and you can use both kinds of intelligence to drive results. For each viewer, what they watch can reveal their pain points and what they’re interested in, and that can make following up with them more effective. For your content, you can see what people are gravitating towards and how much of it they’re watching, and that can inform future content development. With video, you don’t have to guess what’s working…because you’ll know.