Are you a former HapYak customer and managing your migration to our new Native Video Cloud interactivity module?

Visit our support documentation to guide you through the process.

An interactive poll appears in a video playing on a tablet

Engage audiences on a deeper level

Native Video Cloud Interactivity features turn viewers from passive watchers into active participants for deeper engagement and stronger connections. Our suite of customizable options makes it easy to add polls, quizzes, shopping carts, personalization, chapters, links, and more to your video. You’ll gain more conversions when you take your viewers from leaning back to leaning in.

Want to boost your video engagement with interactivity? Start by downloading our datasheet.

Brightcove video embed code feature on a dashboard on a laptop computer

Customize one video or thousands quickly and easily

You can add branded interactive features to your videos at scale in just a few clicks with easy-to-use drag-and-drop tools. With Brightcove Interactivity, it’s simple to make a big impact on your business — no IT skills required.

Learn more about video interactivity — here’s a great introduction.

An Interactive product shopping link in a live video on a tablet

Drive ROI with personalization

Supercharge your video strategies with features that provide personalized experiences and encourage direct engagement

  • Add branded interactive features with easy-to-use drag-and-drop tools
  • Calls-to-action and forms boost lead generation
  • Shoppable e-commerce videos inspire conversions

Learn how interactivity is the future of e-commerce video.

Live music concert video stream playing on a tablet screen

Engage your live audiences, too

Brightcove Live Interactivity lets teams easily deliver interactive experiences to increase live audience engagement.

  • Live chat keeps audiences connected throughout an event
  • Mobile web-first interactive player overlays can be styled to fit any brand
  • Easy-to-manage console adds product information to a live stream

See what’s possible in real time — download our Live Interactivity datasheet.

Play an active role in achieving your goals

Learn how various interactive features can impact your strategy.

    • E-Commerce: Encourage in-video purchases with shoppable experiences
    • Live: Increase connections with audiences through interactive elements built right into a live stream
    • Overlays: Insert overlays that add context, information, and excitement and convert viewers into buyers
    • Custom forms: Collect leads and schedule appointments in-video for an uninterrupted viewer experience
    • Links: Add clickable URLs and hotspots
    • Slidesync: Add a slide deck to live or recorded video presentations
    • Chapters: Include chapter menus so viewers can navigate to specific topics of interest
    • Templates: Add annotations automatically at scale with tags
    • Analytics: Maximize your results by learning which interactive features produce the strongest response and understand viewer sentiment in real time
    • Polls and quizzes: Embed questions and record responses from every viewer
    • Personalization: Customize viewer experiences with information from multiple sources
    • Branching: Link video content to create a “choose-your-own-adventure” experience

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