MANUFACTURING

Whatever you make, video manufactures interest and engagement.

Brightcove Manufacturing and product video streaming content on a mobile device and laptop

In a world growing farther apart, video brings us together. Manufacturers are quickly coming to appreciate the power of video to keep employees engaged and convert prospects into customers. Streaming creates connections and highlights the value of your products, and there’s no better way to keep your workforce well trained and on the same page.

Manufacturing makeup product video streaming content on a tv, smartphone and tablet

A better way to drive new business.

Video is easier to create and less costly to use than it’s ever been. In fact, most businesses today have at least some video to work with—the key is to use it strategically to build awareness, create demand, and generate leads. Whether you create video in-house or partner with an agency or production company, you need a solution to manage, distribute, and track your content efficiently and effectively.

Thinking of investing in a video marketing platform? Here are some ROI drivers you should consider.

Read this guide to video marketing solutions.

Brightcove video dashboard information on a laptop

Showcase your products, your process, and your people.

How do you tell people about the things that make your company different—that make it special? You show them with video. It’s the best way to present the value of what you do to all your audiences, both internal and external. Other formats explain, but video persuades. It is ideal for promoting your products, your brand, and your people in a way that drives engagement, builds trust, and generates sales.

Get insights from business leaders in the MIT Sloan Management Review guide Connecting With Customers in the Age of Acceleration.

Manufacturing video streaming content and information on a smartphone and tablet

An engaged employee is more likely to stay your employee.

If you want to attract and retain top talent, video works as hard as they do. Studies show that engaged employees are 87% less likely to leave, but in the age of remote and distributed workers, a company newsletter just won’t cut it. For recruiting, onboarding, training, and keeping your teams informed and motivated, video is the way to go.

See for yourself all that video can do for manufacturers. Request a demo or start a free trial.

Some of our manufacturing customers. (In addition to making great products, they also make great choices.)

Ford motors logo
General Motors (GM) logo

Features and benefits

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Virtual events that replace or enhance in-person ones

Share your content with a global audience, and maximize engagement with interactivity. With virtual events, your event lives on long after it’s over.

Virtual events
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More engagement, more leads

Add video to your marketing strategy, or do more with the video you already have.

Video Marketing Suite
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Keep internal teams connected

With remote workers and teams spread out all over the world, video makes it easy to bring everyone together.

Enterprise Video Suite
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Deliver video like a streaming service

Streaming platforms have changed what viewers expect from a video experience. Exceed their expectations with CorpTV.

CorpTV
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Continuously measure to continuously improve

Video generates data you can use to better understand your customers’ needs.

Analytics
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Serious about your security

When you’re manufacturing prototypes or announcing new products internally, the security of your video is absolutely critical. And that’s how we treat it.

Committed to security
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Partners and integrations

In addition to these, check out the incredible variety of integrations available in the Brightcove Marketplace.

Explore now

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