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There is no doubt that the ongoing COVID-19 pandemic has adversely impacted the digital advertising industry, as the demand side has seen massive budget cuts, canceled campaigns, and halted spending, estimated by the IAB to be about a 25% decrease.
DRM: an acronym that strikes fear into the hearts of CTOs and developers alike.
Virtual events are a fantastic way to attract an unlimited number of viewers from anywhere in the world. But, did you know that virtual events can also drive revenue?
Here are some tips that we've seen help brands turn their virtual experiences into dollar signs.
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