A coffee video ad is playing on a tablet and smartphone.

Reach every viewer on every device.

Your ad placements are a key source of revenue, so you need a solution that delivers ads with no buffering or delays to desktop, mobile, gaming consoles, connected TVs, and smart TVs. And that’s exactly what you get with Brightcove’s Server-Side Ad Insertion. SSAI lets you extend your reach and your revenue, whether your content is livestreamed or available on demand.

Download the SSAI datasheet

Athletic product video ad playing on a tablet.

Keep your advertisers and your viewers happy.

SSAI delivers a great viewer experience, with smooth, seamless transitions in and out of ad breaks — no delays or buffering — and it supports multi-screen closed captions and multi-language audio. What’s more, it’s not susceptible to ad blockers, which makes it a solution advertisers will appreciate as much as audiences.

Check out this article for a brief overview of SSAI.

A live tennis match video stream and an athletic shoe video ad are playing on a laptop and a smartphone.

More ad revenue for less money.

Server-Side Ad Insertion will not only generate ad revenue for your business, it’s priced simply and fairly too. There’s no upfront investment; you pay only for what you use; and there are no costs associated with IT, maintenance, or idle server capacity. It’s so simple to integrate and operate that you’ll have it up and running in a matter of hours.

Want to dive a little deeper into SSAI technology? Here you go.

Account analytics dashboard with engagement score information on a screen.

The analytics advertisers want.

Every advertiser wants to know how their ads are performing. With SSAI, you can increase your inventory with real-time pre-, mid-, and post-roll dynamic ad insertion and digitally target and measure while delivering a linear viewing experience to every device.

Growing their brands and their businesses with SSAI.

Seven West Media banner image

"SWM decided to pivot its business strategy and become a total video enterprise, putting consumers in control of the viewing experience. In order to do that successfully, the company identified two major goals: (1) incrementally monetize all of its live stream content, and (2) measure each asset independently."

Clive Dickens

Chief Digital Officer, Seven West Media

Seven West Media logo
TVNZ customer banner image

“With Brightcove, we are able to increase the reach of TVNZ OnDemand across a range of different devices and provide a more customized experience for our viewers, delivering them the content they want, wherever they want it.”

Jason Foden

General Manager, TVNZ OnDemand

TVNZ logo

Features and benefits

Video Playback Icon

Live or on-demand video

With SSAI, you can generate ad revenue whether you’re livestreaming or making video content available on demand.

Q&A bubble icon

Block the ad blockers

Server-side as insertion lets you get around ad blockers to deliver ads to their intended audience and revenue to your bottom line.

Online engagement icon

A great experience on every device

Connected TVs, smart TVs, mobile or desktop, gaming consoles — different devices all provide the same great viewer experience.

Zencoder supported formats

Input formats
Container Format
  • TS
  • ISOBMFF MP4 (mp4, m4a, m4v, f4v, f4a, m4b, m4r, f4b, mov, 3gp)
  • MXF
  • ASF
  • AVI
  • WEBM
  • FLV
Audio Codecs
  • AC3
  • MPEG-4 AAC
  • MPEG-4 HE-AAC v2
  • MPEG-1 Layer III (MP3)
  • MPEG-1 Layer I,II
  • AMR - WB
  • AMR
  • Uncompressed (PCM, WAV)
  • Lossless audio(ALAC, FLAC)
  • Windows Media Audio(WMA 1-3)
  • Vorbis
Video Codecs
  • MPEG-2
  • H.264/AVC
  • H.265/HEVC
  • JPEG 2000
  • VC-1
  • VC-3/DNxHD
  • H.263
  • MPEG-4 Visual
  • MPEG-1
  • ProRes
  • VP6
  • VP8
  • VP9
Audio Formats
  • stereo
  • multi-channel
  • 96kHz+
Video Formats
  • Interlaced
  • HD
  • HDR
  • Dolby Vision (only passthrough)
Closed Captions
  • CEA-608 (separated track)
  • A/53 (embedded)
  • SCTE-128 (embedded)
Output formats
Container Format
  • TS
  • MOV
  • WebM
Audio Codecs
  • AAC
  • ARM
  • MPEG-1 Layer III (MP3)
  • Vorbis
  • Opus
Video Codecs
  • H.264/AVC
  • H.265/HEVC
  • VP9
  • VP8
  • AV1
Audio Formats
  • stereo
  • multi-channel (up to 8.1)
  • 96kHz+
Streaming formats
  • HLS
  • DASH
  • Smooth
Closed Captions
  • CEA-608/708
  • WebVTT
  • SCC
Encryption and DRM (only encryption service)
  • Playready
  • Widevine Modular
  • Fairplay
  • CENC
  • AES-128

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