OTT Intelligence - Turning Data into Revenue

On Demand EventWebinar


Missed the Virtual Event? Watch the full webinar on demand.

Leveraging data at each stage of the audience lifecycle is the key to growing audience size and generating more revenue.

In this webinar, we’ll talk through the best tactics for audience acquisition, increasing conversions, driving engagement, saving those at-risk, and win-backs for members we’ve lost. These best practices can be applied to any video service and have a particular applicability to subscription video services with a need to increase audience lifetime value.

Audience Takeaways

  • The most effective audience acquisition campaigns
  • Onboarding best practices to increase trial conversions
  • Identify key audience cohorts based on their engagement status for a nuanced communication plan
  • Review tactics to save at-risk subscribers & win-back those that have churned


Marty Roberts

Vice President, Media Analytics
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