Blog

Make every live event more accessible and reach more audiences without creating separate streams, translations, or production workflows.

Sep 25, 2026

A major evolution of Brightcove with AI-powered workflows, smarter monetization, a redesigned experience, and new playback, live and accessibility advancements.

Sep 2, 2026

Prism Player brings a refreshed design, expanded customization, and WCAG 2.2 AA accessibility compliance to Brightcove’s web player.

Sep 1, 2026

We’re continuing to listen to customers and improve Brightcove, making the platform faster, easier to use, and better equipped for the demands of modern video.

Aug 26, 2026

Brightcove Recommendations automatically surfaces the next best video inside the Brightcove Web Player, helping your audience discover more relevant content without leaving your site.

Jul 22, 2026

AI Contextual Ads and Smart Ad Breaks join the Brightcove AI Suite today

May 29, 2026

Prism is a faster, more intuitive Brightcove experience designed to make complex video workflows feel simpler, clearer, and easier every day.

May 19, 2026

Interactive video doesn’t have to be complex. Brightcove’s new Interactivity makes it simple to create engaging, clickable video experiences in less time.

Apr 15, 2026

Discover how new audio descriptions and smarter AI captions make your videos more inclusive, more engaging to watch, and easier than ever to manage in Brightcove.

Feb 26, 2026

In 2026, we're delivering faster innovation, deeper video intelligence, and a more seamless experience for our customers and their audiences.

Feb 4, 2026

Short-form video has become a core part of how audiences discover, consume, and engage with content. But for many teams, producing short clips at scale still means manual editing using many different tools in a process that reduces speed and quality while driving up costs.

Jan 16, 2026

Dec 22, 2025

Animated Thumbnails bring motion previews to your video experiences. When viewers hover over or scroll past a video tile, a short, silent clip plays automatically so audiences can quickly gauge relevance and decide to watch. The result: faster content discovery, higher confidence to click, and a more modern, engaging video surface across homepages, galleries, and libraries.

Oct 29, 2025

Our teams have been hard at work making the Brightcove platform more powerful, more reliable, and more insightful for our customers. We’re proud to share three key improvements: enhanced scheduled reports, a new way to measure video performance with destination paths, and expanded scalability for Campaign. Each of these updates reflects our commitment to creating meaningful value and removing friction so you can focus on engaging your audiences.

Oct 29, 2025

Metadata Optimizer is an AI-powered assistant that auto-generates high-quality video metadata—titles, descriptions, tags, topics, and more—so your teams can publish faster with consistent, searchable libraries. Instead of starting from a blank field or chasing a taxonomy spreadsheet, you review smart suggestions, approve what you want, and move on. The result: less manual tagging, more findable content, and a smoother path from upload to audience. 

Oct 29, 2025

NextGen Live delivers Brightcove’s most advanced live streaming experience yet: 4K quality, SSAI monetization, and DRM protection—all within a single platform. Broadcasters, media companies, and enterprises can now stream at broadcast quality, monetize reliably, and protect valuable content without juggling multiple vendors.

Oct 29, 2025

Vertical Videos Experience lets you deliver a TikTok/Reels-style vertical feed on the web, powered by Brightcove. It’s a mobile-native, swipeable, 9:16 video experience designed to boost time-on-site and repeat visits. Create it in minutes with Gallery and publish anywhere your audience already is. No custom code required.

Oct 29, 2025

Transcend all language barriers with Universal Translator! With automatically translated captions and authentic AI voice dubbing, you can translate your videos into over 30 languages, all without leaving Brightcove. 

Sep 2, 2025

At Brightcove, we’re continuously improving the tools that support your video workflows. Our latest release includes big improvements to our Auto-Captions feature, to improve accessibility, boost productivity, and give you more control over your brand.

Aug 7, 2025

Brightcove helped a diagnostic equipment manufacturer reduce classroom time and expenses while improving the success and quality of their training program.

Feb 6, 2025

To maintain brand integrity, retail brands need customizable video players that allow them to adjust the colors, fonts, icons, and controls as needed.

Jan 14, 2025

Before gating every video in your content library, make sure you know the things that make a good gated asset, how to gate it, and where to place that gate.

Dec 3, 2024

The OTT churn rate is a primary indicator of the health of a subscription video business and how successful it is retaining its existing customer base.

Nov 5, 2024

Video chapters help viewers jump to specific parts of a video. Learn how to create and upload video chapters using WebVTT files or interactive overlays.

Oct 22, 2024

To compete in the OTT market, you need to keep your viewers’ attention by understanding who they are, what they want to watch, and how they want to watch it.

Oct 10, 2024

Elevate your business video marketing strategy with expert tips on shooting interviews. From planning to production, learn how to create engaging content.

Sep 30, 2024

Getting your OTT service discovered by the right audience is critical. Here are some pointers for building up your search and social media presence.

Sep 24, 2024

Using video for lead generation has grown since the days of registering for webinars. Learn how to generate leads, qualify them, and improve sales performance.

Aug 19, 2024

Despite the challenges live sports face in the streaming era, there are plenty of opportunities for the sports leagues and clubs that take a hybrid approach.

Jul 25, 2024

Creating awareness is one of the most effective ways to use video in marketing. But developing the best awareness video ideas requires precision and skill.

Jul 10, 2024

HTML5-supported video formats are one of the easiest ways to embed video content on a website. Learn about which type of video formats are supported by HTML5.

Jun 28, 2024

Video is a great way to increase employee engagement. But beyond essential company information, it needs to leverage on-demand, employee-generated content.

Jun 18, 2024

When deciding how to create a training video, make sure you know the different types of employee training as well as your goals for engaging your workforce.

May 30, 2024

Digital Rights Management (DRM) is a process that secures digital content such as video to prevent unauthorized use and piracy.

May 14, 2024

Video can help increase email deliverability. But only if it's used strategically in campaigns, included properly in emails, and enhanced with best practices.

Apr 23, 2024

Businesses need better onboarding. Leveraging an enterprise video platform can enhance the employee experience for a better workforce and business success.

Apr 9, 2024

Our standalone advertising offering is continually improving, allowing you to stay competitive, earn more money, and grow your businesses.

Mar 26, 2024

What it is, how it works--from ingest to delivery--as well as advanced technologies like Dynamic Ingest, Context-Aware Encoding, and Dynamic Delivery.

Mar 19, 2024

As video marketing grows, more team members will need to learn how to edit videos and contribute to the increasing demands of video production.

Mar 12, 2024

While ABM video requires you to rethink production and adopt scalable personalization techniques, the level of account engagement it generates is worth it.

Feb 20, 2024

Quickly identifying stories that drive viewer interest is paramount, and making the right content decisions depends on real-time data.

Feb 13, 2024

CMS integrations are the best way to meet the workflow demands of content managers and the quality expectations of viewers.

Feb 6, 2024

For video to be effective on social media, it must be properly managed and marketed with distinct organic and paid strategies.

Jan 16, 2024

Choosing the right approach for your ad strategy depends on understanding how each method works and knowing their distinct advantages and challenges.

Dec 20, 2023

Keeping your audience engaged means having all of your audience, content, and service data securely stored and harmonized.

Dec 8, 2023

The customer journey doesn’t end with a purchase. Here’s how you can use video to drive business success in the loyalty stage, earning customers for life.

Nov 28, 2023

Meeting employee expectations in the hybrid era demands better security, reliability, experience, and value.

Nov 7, 2023

Interactive video makes gathering customer feedback more convenient and relevant.

Oct 31, 2023

Video content data is more relevant. And with the right technology, it can be more accurate and easily harmonized.

Oct 24, 2023

Successfully serving video ads depends on more than knowing ad error codes. You need to know why they happen and how to prevent them.

Oct 17, 2023

While the key difference between B2B and B2C is subtle, it has a significant effect on how to use and measure video content.

Sep 28, 2023

Linear channels are a great way to get more out of your VOD assets—if your content is on a single platform.

Sep 13, 2023

Video marketing on Pinterest will likely play a key role in reaching specific e-commerce audiences.

Aug 29, 2023

Having the right technology is no longer enough. You need the best experience.

Aug 21, 2023

Better viewing quality at reduced CDN costs isn’t theoretical. It’s achievable and essential.

Aug 10, 2023

While the technical requirements are daunting, prioritizing the user experience is the biggest challenge.

May 30, 2023

Insights on ad sensitivity are the key to building a successful AVOD service.

May 23, 2023

Testing low-latency systems in realistic conditions suggest these technologies still have some room to mature.

May 1, 2023

Interactivity offers a variety of features, playback options, and analytics. Learn what matters most in e-commerce.

Apr 24, 2023

Quality of experience has a measurable effect on business goals. The proper tools can translate these analytics into actions.

Apr 14, 2023

Good transcripts help search engines crawl and index your videos. But bad transcripts can do the opposite.

Apr 3, 2023

Accessible video provides more than legal compliance. It offers better SEO and a better user experience.

Mar 27, 2023

With an integrated tech stack, video commerce can drive awareness, sales, and community development.

Mar 14, 2023

A video training platform that mimics the top streaming services gives employees the learning and development experience they've come to expect.

Feb 28, 2023

Tsedal Neeley, author of “Remote Work Revolution”, shares how to embrace the digital revolution.

Feb 1, 2023

Audio reduces employee screen time, allows for multitasking, and provides accessibility.

Jan 30, 2023

One-to-one personalization is still possible, but it requires more than just data.

Jan 23, 2023

As video streaming capabilities advance, players need to meet the demands of every kind of organization.

Dec 22, 2022

Video piracy impacts streaming services, businesses, and creators. Advanced security features can protect your content.

Dec 12, 2022

A video-driven employer brand doesn’t just improve recruiting and retention. It also improves revenue.

Nov 21, 2022

The coronavirus pandemic has led to a move towards the active use of live streaming not only in the entertainment field, but also in business settings. On the other hand, because there is pressure to “not fail” when it comes to live streaming, the tension on the part of the operators is extremely high. I would like to consider some of the causes of this tension and think about countermeasures.

Nov 14, 2022

Changes in consumers’ expectations and banking habits have made video marketing more important than ever.

Nov 14, 2022

If you want to build customer trust, you’ll need to think beyond your products and services.

Oct 31, 2022

With the explosion of video marketing, protecting your brand is more important than ever.

Oct 11, 2022

Advance to your own secure video platform to maximize audience growth.

Oct 3, 2022

As content consumption habits shift, HR teams need to reevaluate their communication methods.

Sep 26, 2022

Video analytics aren’t any different than other digital marketing metrics. Increasing views is just a matter of employing digital best practices.

Sep 19, 2022

Sensitive company documents are locked down tight. The same should be true for internal comms video.

Aug 29, 2022

NEC Corporation began holding online events and webinars in response to the spread of the new coronavirus. It has been over two years since they first held an online event. In that time, they have set up their own in-house studio and have put in place a system for video distribution, complete with equipment and staff.

Aug 16, 2022

Branching or “choose your own adventure” best practices for marketers who are new to or experienced in interactive video.

Aug 8, 2022

Your audience is ready for interactive video, and so are you. Learn what it is, why you need it, and how to start using it.

Aug 1, 2022

Utilizing the strengths of video, forming content and customer information through owned media will be the key to marketing in the post-cookie era.

Jun 7, 2022

The market is primed and the opportunities are rich for media companies who can meet the demands of MENA’s digital audience.

Jun 2, 2022

Video streaming solutions for optimal viewer experience, Learn about technologies and strategies to deliver high-quality video content

Apr 8, 2022

Traditional linear channels are capturing a share of the online audience and revenue through cloud playout.

Mar 14, 2022

Using video content for business is now common practice. The first thing that many people think of when it comes to using video is probably uploading it to YouTube. YouTube has an overwhelming share of the market worldwide, but it may not be appropriate for use in business. In this article, we will explain the classification of video distribution platforms and how to use them.

Feb 28, 2022

Reviewing broadcast and cloud systems and what their convergence means for the future of video.

Dec 21, 2021

It's fair to say the enterprise communication technology space is in a bit of a creative funk right now, and the time is right for something new.

Nov 16, 2021

Due to the impact of the pandemic caused by the new coronavirus, sporting events in the United States have been forced to be canceled, but the viewership of digital live sports broadcasts is expected to increase by more than 14% this year due to the continued growth of online viewing and the acceleration of the shift away from pay cable TV.

Aug 31, 2021

While the number of users of video content and video distribution services is increasing rapidly, problems such as copyright infringement by content holders are becoming more apparent. One protection technology that is attracting attention in this context is Digital Rights Management (DRM). This article will explain the mechanisms of DRM in video distribution and what can be achieved by introducing DRM.

Aug 24, 2021

While the number of users of video content and video distribution services is increasing rapidly, problems such as copyright infringement by content holders are becoming more apparent. In this context, the content protection technology known as “DRM (Digital Rights Management)” is attracting attention. This paper will explain the background to the need for DRM in video distribution.

Aug 17, 2021

The “How to Take Videos that Look Good” series explains the key points for easily taking videos at home or in the office. We will deliver one-point advice over a total of eight installments. The theme of the fifth installment is “clothing”. The clothing worn by the performers is an important factor that influences the impression viewers have of the video. In this installment, we will tell you about three points to keep in mind when choosing clothing.

Jul 27, 2021

The “How to Take Videos that Look Good” series explains the key points for easily taking videos at home or in the office. We will deliver one-point advice over a total of eight installments. The theme of the fourth installment is “speaking style”. Anyone will feel nervous when they stand in front of the camera. Let's learn a few tricks and try to speak in a way that will attract viewers.

Jul 20, 2021

The “How to Take Videos that Look Good” series explains the key points for easily shooting videos at home or in the office. We will deliver one-point advice over a total of eight installments. The theme of the third installment is “lighting”.

Jul 13, 2021

The “How to Take Videos that Look Good” series explains the key points for easily taking videos at home or in the office. We will deliver one-point advice over a total of eight installments. The theme of the second installment is “framing”. We will convey four key points.

Jul 6, 2021

Brightcove will be delivering eight episodes of one-point advice on how to shoot high-quality videos at home or in the office, under the title “How to Shoot Videos that Look Great”.

Jun 30, 2021

Content creators need to be ever-vigilant about securing their content, from ingestion through playback.

Apr 21, 2021

In this article, we will introduce Pigeonhole Live, a service that helps you to hold online events in real time, incorporating the reactions of participants, rather than a one-way broadcast.

Apr 5, 2021

Are you delivering a high volume of streams? Consider using HEVC or multi-codec streaming to improve the overall quality of the streaming experience.

Mar 23, 2021

You had questions, and these inspiring women had answers.

Oct 28, 2020

Due to the impact of the pandemic caused by the new coronavirus, sporting events in the United States have been forced to be canceled, but the viewership of digital live sports broadcasts is expected to increase by more than 14% this year due to the continued growth of online viewing and the acceleration of the shift away from pay cable TV.

Aug 28, 2020

The Brightcove Audience Insights Scorecard uses the Fader-Hardie method for calculating a better lifetime value (LTV).

May 22, 2020

Whether you work from home or not, shooting a decent video has become a core skill set required for just about everyone wanting to communicate effectively.

May 4, 2020

With the global spread of the new coronavirus (COVID-19), there is a growing demand for video streaming of events such as exhibitions, ceremonies, forums, and seminars. There are various types of video streaming, but even in Japan, where webinars have not taken off, there has been a sudden surge in the shift to online events.

Mar 30, 2020

Read how to leverage Google Analytics 4 to track video playback events for your OTT video streaming service to see how popular your content is.

Jan 28, 2020

If you would like to implement a chat function, Brightcove recommends using (in conjunction with) the product “Chatroll” from Chatroll, a company based in Toronto, Canada. In this article, we will explain how to implement a chat function when live streaming using Chatroll.

Nov 5, 2019

Walking the tightrope of maintaining high viewability while trying to maximize the number of ad impressions is not a new process to the majority of publishers working with video advertising.

Oct 3, 2019

What kind of video strategy should you have in place to ensure the success of your video marketing? In order to achieve the results you want, it is important to clarify the objectives of your video marketing and to have a video strategy that is well-balanced with your marketing strategy.

Oct 1, 2019

Since you are going to spend money to produce videos, you will probably want to see business results such as increased brand recognition, increased engagement, increased customer numbers, increased membership numbers, and increased sales. However, the amount of work involved in producing videos will increase with each video.

Sep 8, 2019

The piracy problem continues to escalate within the OTT space—and the current streaming wars are only adding fuel to the fire.

Sep 4, 2019

Starting with the latest version of the Brightcove Player (6.35.1), the Players module on Video Cloud now supports the ability to play videos back at double speed. This means that you can now add the ability to play videos back at double speed to your video players without having to configure any plugins.

Aug 26, 2019

In recent years, video marketing has been attracting attention in BtoB marketing as well. How to efficiently acquire high-quality leads and provide them to the sales department is an eternal issue for BtoB marketers. In this context, Brightcove held a seminar in Osaka on June 7, 2019, titled “From Lead Nurturing to Customer Success: What are the advanced scenarios that can be achieved with video x Marketo?”.

Jul 28, 2019

The issue with video distribution within a company is how to securely distribute videos on a limited basis. When selecting a video distribution platform, it is necessary to consider how to prevent information leaks from occurring in a systematic way for videos that may contain confidential information or personal information within the company.

Jul 15, 2019

Socialcast is a video CMS that allows you to manage members, sales, and set the public viewing range for each piece of content. By linking with Brightcove's Video Cloud video management platform, you can use Socialcast to set the public viewing range for the videos you manage.

Mar 31, 2019

In recent years, internal communication (※1) has been attracting attention from the perspectives of corporate globalization, M&A, and work style reform. Many companies are probably facing the challenge of how to ensure that their overseas, regional and home-based employees understand and embrace their management philosophy and goals. In this two-part interview, we will be asking guest Shigemichi Shimizu, visiting professor at Tsukuba Gakuin University, who edited and authored the book “Internal Communication Management” in February 2019, why internal communication is attracting so much attention now and why it is so important.

Jan 3, 2019

Video is all about engaging audiences, so it’s no wonder more and more organizations are turning towards communication videos for corporate learning.

Oct 10, 2018

Muay Thai, the national combat sport of Thailand, has found its niche on mobile.

Oct 7, 2018

Workforces are rapidly decentralizing and getting more global by the minute. This creates even more need to employ new techniques to bring employees together and engage them with better communication tactics. One way to accomplish this feat is with corporate video.

Sep 6, 2018

In 2017, Brightcove rolled out Dynamic Delivery. This has fundamentally improved the media delivery performance of our player for hundreds of our customers.

Aug 23, 2018

This topic explains Brightcove's TLS and HTTPS support for securely delivering online media.

Apr 12, 2018

Google is preparing to update its Chrome browser that will restrict video autoplay. Read to see what this means for Brightcove's player and IMA plugin.

Mar 14, 2018

Allowing mobile video ads to play in-line is a simple change that can help improve ad performance for publishers and provide a better viewing experience.

Nov 1, 2017

The risk will likely depend on what percentage of your inventory is driven by autoplay, what the split is, across browsers, of your viewership, etc.

Oct 23, 2017

Our Context-Aware Encoding (CAE) feature can drastically reduce the cost of storing and streaming video, while improving playback quality for viewers.

May 22, 2017

This time, we will be describing how to check the number of views, CDN traffic (video bandwidth), and Live module time in Video Cloud, which underwent a major renewal of its administration screen in 2015.

Nov 30, 2016

YouTube is a platform where marketers can find new audiences to watch their video content. Brightcove provides tips on how to use YouTube for business.

Oct 11, 2016

Marketers understand that interactive video delivers customized experiences, and the additional insights that it provides enable highly-personalized campaigns.

Apr 21, 2016

Video Cloud promotes the use of video in marketing activities, and from now on we will be introducing methods and case studies of using video in web marketing. This time, we will explain how web marketing and video marketing differ.

Feb 15, 2016

Most videos online are shot in high definition (HD) and use a widescreen 16:9 aspect ratio. Read this blog to learn how to avoid black bars around your video.

Jan 14, 2016

To succeed, enterprises need to view video content marketing in a larger context that includes the overall experience of customers, prospects, and partners.

Aug 10, 2015

Version 4.0 received the most community collaboration of any previous version, and the number of sites using Video.js has more than doubled since 2012.

May 9, 2013

With just a few encoding profiles, you can stream high quality video to every iOS device and even prepare for future generations of mobile hardware.

Jan 24, 2012

Brightcove enables publishers to stream HD content, but you need to encode your source files correctly to take advantage of our high-quality streaming.

Jan 20, 2011

It can be more difficult to do YC when you're advanced in years, but there are advantages, too. Here is a quick guide to doing Y Combinator in your 30s.

Sep 21, 2010

You will very rarely realize whether video content has been streamed or progressively downloaded, unless you look for some distinguishing features.

Mar 31, 2009