Introducing Prism: a Brightcove built for the way you work today

What's new: a faster, more intuitive Brightcove experience

Prism is the biggest redesign of Brightcove in years: a faster, more intuitive interface that's easier to learn and consistent across every module, built on the same powerful foundation our customers rely on.

The work happening on Brightcove is some of the most demanding in media: millions of videos, dozens of markets, live events with no margin for error. Prism is designed to make all of that feel a little lighter, every day.

The most common tasks are now the quickest to complete

The everyday moments that make up a video operation — publishing, editing, reviewing performance, managing metadata — have been redesigned to feel more direct. Fewer steps, a clearer path from idea to done. It's the kind of difference you notice in the first ten minutes.

Every capability, right where you'd look for it

Brightcove is built to handle complex video operations at scale, and Prism brings all of that capability closer to the surface. Tools and settings are organized around how video teams actually move through their day, so the full power of the platform is always within easy reach.

A workspace that lets the work take centre stage

We rebuilt Prism's visual layer from the ground up: refined typography, more thoughtful use of space, and a single visual language that runs across every screen. The result feels coherent and considered, and it quietly steps back so the work itself can take the lead.

Learn it once, know it everywhere

The same patterns, the same logic, the same interactions run through every part of the platform. Studio, player configuration, analytics, live, once you've learned one, the rest follows naturally. New team members find their footing faster, and what they pick up on day one carries them through every corner of the product.

Built with the people who use it

Prism started with more than 100 customer interviews and a single question: what should the next chapter of this platform feel like to use? A smaller group of those customers then joined us inside the design process, working alongside our teams as Prism took shape and helping refine every decision against the realities of modern video operations.

Their perspective is woven through the foundation of Prism. It's a redesign built with our customers, not just for them.

Part of a bigger year

Prism is the most visible thing we've shipped this year, and it sits alongside more than 20 major capabilities we've delivered in the last 12 months — a new AI Suite, Live 4K, smart recommendations, vertical video support, audio descriptions, and more. Each one shaped by customer input, real usage data, and a clear view of where the platform should head next.

With Prism, that same approach extends to the experience of the platform itself. Great capabilities and a great experience belong together, and Prism brings both forward at once. It's one of the clearest expressions of the pace and focus we've brought to Brightcove this year and it isn't a finish line.

What's next

We're going to keep building on Prism throughout 2026, with deeper AI integration across the platform, further workflow improvements, and refinements shaped by what we hear from customers along the way. The best version of this platform will always come from the people using it, and we plan to keep listening.

Prism is live. Ready to explore it?

Let's talk, we'd love to show you around.