Manage and measure the impact of videos
Manage, curate, and measure the impact of your video content with ease to maximize its overall impact.
Capture and keep your audience’s attention
No format tells your story better. Use video to showcase products, differentiate your brand, and bring personality to life.
Build a powerful video strategy
Video dominates 65% of internet traffic across ads, streaming, and social media. It’s not just a tool—it’s the cornerstone of modern content strategy.
Video moves brand awareness
At this stage, video introduces your brand identity and builds recognition. It helps form relationships with potential customers, setting the foundation for conversion later.
Since people retain 95% of a message when watching a video, it’s no surprise that 95% of marketers say video boosts brand awareness.
Follow these key steps to stand out and set your brand up for success.
Video moves brand engagement
Now that your audience recognizes your brand, keep the momentum going.
Engage those who’ve shown interest with personalized, relevant videos that nurture relationships while reaching new viewers.
This is your chance to build trust and foster lasting connections through consistent, high-quality content.
Video moves digital conversion
E-commerce is booming—reaching US$3.64 trillion in 2023 with 11.17% annual growth—but digital shopping still lacks touch and feel, causing over 70% of carts to be abandoned.
Video helps bridge that gap: 78% of marketers say it directly boosts sales.
Here’s how to use it to optimize for conversion.
Video moves loyalty
A single conversion is just the beginning. Selling to existing customers succeeds 60–70% of the time versus 5–20% for new ones.
Keep offering value through videos, interviews, or live sessions that educate and entertain.
With consistent care, you can turn one-time buyers into repeat customers and brand advocates.
Our solutions tailored for you
Discover the solutions designed to fit your needs. Don’t see exactly what you're looking for? Our team is here to help.
Marketing StudioTM
All the tools you need to power your brand through video. Control your viewer experience, edit videos with precision, and maximize reach.
Media StudioTM
Content monetization to fit any brand or company with advertising, subscription, and transactional video on demand offerings.
Communications StudioTM
Transform your enterprise wide communication by incorporating videos into your strategy.
Beacon StudioTM
Quickly build and launch compelling app experiences on all major platforms and devices.
Zencoder StudioTM
Extremely fast transcoding, industry-leading reliability, unmatched input file compatibility, and output support for all connected devices.
