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As the streaming wars heat up, SVOD services must sharpen their focus on subscriber lifetime value and optimize every phase of the audience lifecycle. In this module, we draw from the experiences of our most commercially successful SVOD customers to share proven, data-driven strategies that attract, engage, retain, and win back subscribers.

As a growing AVOD business, you need an advertising strategy that’s optimized to deliver maximum revenue and a standout viewer experience. In this module, we review four approaches to up-leveling an ad-supported streaming service, with benefits for both you and your audience.

Effective use of data is a decisive factor in the success of any streaming media company. This module explores how to leverage actionable insights to grow your business, drive audience engagement, enhance content monetization, and improve the viewing experience.

A single conversion is just the beginning. Selling to existing customers succeeds 60–70% of the time versus 5–20% for new ones. Keep offering value through videos, interviews, or live sessions that educate and entertain. With consistent care, you can turn one-time buyers into repeat customers and brand advocates.

To maximize streaming revenue, media and fan brands need the ability to adapt and evolve the optimal monetization strategy for your audience, content, and business objectives. This module looks at the value of having a versatile monetization strategy.

The more people you reach with your content, the more revenue your service can generate. This module recommends ways to grow your audience with a flexible distribution strategy that encompasses multiple devices, markets, and formats, including FAST channels.

The best candidates can be choosy. They seek more than just a skills match. They want a company that aligns with their values, beliefs, and career goals. An authentic employer brand and a memorable candidate experience can be the key to becoming their first choice. Use video to humanize the candidate experience and tell your company’s story captivatingly and authentically. Be it a company overview, welcome video, “meet the CEO” session, or a quick check-in video from people ops – a video interaction helps shape the candidate’s perception and makes your company more appealing. Hire faster, improve candidate fit, and leverage internal resources to promote your employer brand.

New hires need to get up to speed quickly. Video delivers consistent, scalable onboarding that’s available anytime — without costly in-person training. It helps employees learn their roles faster, access key resources easily, and start contributing sooner, while saving time and effort for people ops.

Engaged employees boost productivity, retention, and business growth. Video strengthens communication and culture by connecting people to your company’s purpose, leaders, and colleagues. Seeing faces, expressions, and voices creates personal, lasting connections that drive engagement.

Now that your audience recognizes your brand, keep the momentum going. Engage those who’ve shown interest with personalized, relevant videos that nurture relationships while reaching new viewers. This is your chance to build trust and foster lasting connections through consistent, high-quality content.

At this early stage, the most effective video content is designed to introduce your brand identity. It starts establishing relationships and building brand recognition with prospective customers, laying the groundwork for converting customers later in their journey. As consumers retain 95% of a message when they see it in video form, it is no wonder video is a powerful tool for introducing your brand – with 95% of marketers reporting video marketing has helped them increase brand awareness. But standing out from the crowd isn’t easy. Following the foundational steps below will help set your brand up for success.

Continuous learning drives innovation and adaptability. Video supports ongoing growth, helping employees explore ideas, learn new skills, and stay competitive amid change. It creates a virtuous cycle — increasing engagement, productivity, and retention while enhancing your employer brand.

E-commerce is booming—reaching US$3.64 trillion in 2023 with 11.17% annual growth—but digital shopping still lacks touch and feel, causing over 70% of carts to be abandoned. Video helps bridge that gap: 78% of marketers say it directly boosts sales. Here’s how to use it to optimize for conversion.