Introducing Gen 2: The next generation of the Brightcove platform

What if you could boost the value of your videos without the additional work? That’s exactly what Brightcove Gen 2 delivers.

Over the past 18 months, we’ve introduced 20+ major innovations and 30 platform advancements across the Brightcove platform—from AI-powered workflows and smarter monetization to a redesigned user experience and major updates to our live streaming, playback, and accessibility features.

We’ve also strengthened Brightcove at its core, with advancements across performance, security, content delivery, and live streaming.

Gen 2 brings this work together to give you more capabilities, faster execution, and less operational complexity. Discover how below.

Get more value from the content you already have

Your video library is a major asset, but getting the most out of it often means a lot of manual work. Brightcove Gen 2 now includes several new features that automate the most cumbersome parts of managing, optimizing, and repurposing your content.

AI-powered metadata optimization automatically generates and updates metadata across your library, making content easier to manage and discover.

With AI-powered recommendations, viewers can discover what to watch next based on content relevance and what’s trending, keeping them engaged with your library.

Brightcove's Content Multiplier turns one piece of content into multiple assets. Regardless if you need a social clip, a vertical video, or any other format, you can create new versions in seconds.

Contextual advertising responds to what’s happening in a video to create more relevant ad experiences, while smarter ad-break placement identifies additional monetization opportunities while keeping the viewing experience in mind.

Reach more audiences without adding another project

Expanding into new markets, channels, and audiences often means more translation, localization, formatting, and accessibility work.

Brightcove’s Gen 2 features reduce that operational burden.

AI-powered dubbing translates your videos into other languages, giving audiences a localized viewing experience without requiring a separate production process.

Soon, you’ll be able to do the same for live video with live dubbing and captions.

Once content reaches a wider audience, accessibility becomes just as important as translation. Auto-captions speed up caption creation, helping more viewers follow and understand your content. And AI-powered audio descriptions add spoken descriptions of important visual information for audiences who are blind or have low vision.

Gen 2 also makes it easier to adapt content to the way audiences watch today. Automatically create vertical versions of your videos for social and mobile viewing without starting from the original content.

Give every viewer a better experience

Video needs to start quickly, play reliably, and look right across devices. Live events raise the stakes even further.

With Gen 2, we’ve advanced the viewing experience from the player’s design to the infrastructure behind it.

The Brightcove Player now features a more modern, intuitive design, greater customization, and built-in WCAG 2.2 AA accessibility. You get more control over how your player looks and behaves, while audiences get a more accessible viewing experience across your digital properties.

The viewer experience also depends heavily on what happens behind the scenes. Advances in playback and platform performance deliver more reliable video across devices and viewing environments.

For live events, Next-Gen Live delivers a more resilient, lower-latency experience with capabilities including 4K, SSAI, and DRM.

But a great viewing experience is about more than making sure the video plays. Relevant recommendations and animated thumbnails make content discovery more engaging while interactive experiences give viewers more ways to explore and engage. Smarter advertising creates additional monetization opportunities without disrupting the viewing experience.

Turn video insights into action with AI agents

As your video operation grows, so does the work required to run it. Analytics, publishing, monetization, localization, and distribution can involve different tools, teams, and workflows. Even when you have the data you need, turning an insight into action still takes time.

Brightcove Gen 2 introduces AI agents into the platform to turn video insights into action.

Currently available in beta and rolling out broadly in the coming weeks, the AI Agentic Hub lets AI agents analyze your video data, surface actionable insights, and execute work across the platform.

Instead of moving between tools and working through every step manually, describe the outcome you want and let AI coordinate the work.

An agent can analyze your video data, identify trends, and surface actionable insights—then turn those insights into action by carrying out complex tasks, automating repetitive workflows, or helping your team navigate the platform.

The goal is to move from insight to action with less manual work and fewer steps.

Innovation built on a proven foundation

For more than 20 years, organizations have depended on Brightcove as their reliable, secure, and scalable video platform.

These qualities remain at the heart of Brightcove Gen 2.

Since joining Bending Spoons in early 2025, we’ve continued to strengthen the technology behind Brightcove, with advancements across security, platform performance, content delivery and live streaming.

At the same time, we’ve significantly increased the pace of product development, bringing new capabilities to the platform faster than ever before, without ever sacrificing quality.

Gen 2 is both a culmination of all Brightcove's progress, and a launching pad for everything that comes next. 

See what Gen 2 means for your video strategy

Brightcove Gen 2 is available now for all our customers: no updates or migrations required. Just the same platform you know and trust, now more powerful.

If you’re heading to IBC 2026, visit us at Hall 5 – Content Everywhere, stand 5.A90, from 11–14 September to see Gen 2 in action and discover what its new capabilities could mean for your video strategy.

Or, if you want to explore Gen 2 before the show, get in touch to arrange a walkthrough.