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Introducing the Brightcove 5 Online Video Platform

Includes YouTube Synchronization, Apple HTTP Streaming, Advanced Analytics for HTML5, and Wide-Ranging Productivity Enhancements; Company Expands Customer Base to More Than 2,300 Media Publishers in 50 Countries

CAMBRIDGE, Mass., November 2, 2010 – Brightcove today announced Brightcove 5, a major new release of the industry-leading online video platform, with enhancements that empower customers to expand audience reach, maximize the return on their online video investments, and accelerate productivity. New features in Brightcove 5 include distribution and synchronization with YouTube, Apple HTTP streaming for the mobile Web and apps, new advanced analytics for Adobe® Flash® and HTML5 video, and wide-ranging features to enhance productivity.

“Consumers today are surrounded by an increasingly fragmented landscape of devices and destinations, which present publishers with exciting new opportunities, as well as challenges,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “Brightcove 5 helps remove the complexity of online video publishing and distribution across multiple devices and touch points, accelerating productivity and unlocking additional value.”

Brightcove 5 builds on the success of the most widely adopted online video platform in the market with a host of new features and enhancements available to more than 2,300 customers in 50 countries.

Reach more people in more places – Brightcove 5 introduces new features to help organizations of every size expand their audiences and control their content for maximum reach.

Drive more value from your online video investments – Brightcove 5 includes advanced features and new product offerings for media companies and marketers to create more business value through greater customer insight and support for new online video use cases.

Accelerate user productivity – Brightcove 5 introduces new features that enable organizations to create and deliver high quality, branded video experiences to any screen or device, all within the same workflow. New capabilities include:

Together, Brightcove 5 provides the most powerful and comprehensive solution for online video publishing, distribution and monetization across desktops and devices.

Pricing and Availability
The Brightcove 5 platform is offered in three different editions – Express, Pro and Enterprise – to meet the needs of any size organization or online video project. For existing customers, Brightcove 5 is available as a free upgrade. Many capabilities of Brightcove 5 are now commercially available. All remaining capabilities in Brightcove 5 are expected to become commercially available by mid-January, 2011. Product capabilities vary by edition.

About Brightcove
Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 50 countries. For more information, visit

Press Contacts

North America
Erika Shaffer
SutherlandGold Group for Brightcove

Sheena Riviera
AxiCom for Brightcove
+44 20 8392 4064

Rie Kubota
LBS Co., Ltd. for Brightcove
+81 3 3769 1351

iPhone is a trademark of Apple, Inc.


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