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Brightcove Audience Makes Video the New Foundation of Modern Marketing

Brightcove Press Release

Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation

BOSTON, July 29, 2015 - Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced general availability of Brightcove Audience, a new feature in the Brightcove Video Marketing Suite (VMS) that connects video analytics directly into Oracle Eloqua and Marketo marketing automation platforms, captures leads, and translates video engagement data into contact tracking, lead scoring, and customer segmentation. This feature allows marketers to achieve better results by turning their video content into highly-effective lead capture assets. The Brightcove integration is certified by Oracle and is available in Oracle Cloud Marketplace. Marketo customers can access the Brightcove integration in Marketo LaunchPoint.

**Quantifying the Impact of Video in Modern Marketing
**Brightcove Audience enables marketers to directly incorporate video analytics into their marketing automation platform to quantify and measure the impact of video as they would with any other marketing asset. In just three clicks, Audience allows marketers to log into their Oracle Eloqua or Marketo account directly from within the Brightcove Video Marketing Suite, track video engagement data from Brightcove players, and begin sending data to their marketing automation platform.

Benefits for marketers include:

**About Brightcove Video Marketing Suite
**Brightcove Video Marketing Suite (VMS) offers the most comprehensive solution for organizations to publish and distribute video for brand awareness, lead generation and conversion, internal communications, live events, human resources, and training. VMS includes Video Cloud for content ingest, playback, media management, publishing, and analytics, Gallery for fast and easy publishing of video portals, and Audience for lead tracking and scoring. All VMS customers have access to Audience. Customers who do not have VMS can upgrade their accounts to gain access to Audience.

**Supporting quotes:
“Marketers know that video is the future of digital marketing, but they have not had a solution to quantify video’s contribution to marketing and sales. Brightcove Audience solves that problem by measuring video engagement and collecting that data in a marketing automation platform like any other marketing asset. Using Audience, marketers can now see the specific data in Eloqua or Marketo that confirms what they already intuit - that video is the most effective and compelling medium to attract, engage, and convert audiences.” - Linda Crowe, Vice President, Digital Marketing, Brightcove

"Our video strategy has grown each year we’ve been a Brightcove customer – and using Audience, we can now quantify and measure video’s impact. What stands out about Audience is how easy it is to use. We gate our product demo video so that once 20% of the video is viewed, the customer is presented with a lead form embedded in the video, which then flows to Marketo. If someone watches to that point, we know they have a good level of interest. Additionally, we value that from a customer’s perspective, the embedded lead form looks clean and professional, and from a marketer’s perspective, we believe the seamless experience will increase our results.” - Jerry Trudell, Manager, Demand Generation, Hyland, creator of OnBase

**Supporting resources:

**Brightcove on social media:

**About Brightcove
**Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has more than 5,000 customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit

Press Contacts

**North America:
**Vanessa Royle
Waggener Edstrom for Brightcove 415-547-7059

Laura Gillen
Waggener Edstrom for Brightcove
+44 20 7632 3912

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.


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