Meet Gen 2: the next generation of Brightcove
More possibilities across your entire video operation. Less complexity standing in the way.
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Create new value
Turn the content you already produce into new opportunities to engage audiences, drive discovery, and generate revenue.
Reach wider audiences
Extend your content across languages, formats, channels, and accessibility needs without multiplying your workflows.
Work more efficiently
Use AI and automation to handle complex tasks, surface insights, and move from decisions to action faster.
Deliver better experiences
Give audiences faster, more accessible, and more engaging ways to watch across devices and viewing environments.
A major platform evolution
20+
major innovations
30+
platform advancements
AI
Agentic Hub
Earn more from your content
Boost content discovery, extend watch times, and turn engagement into revenue.
Grow your audience
AI-powered metadata optimization automatically generates and updates metadata across your library, keeping content organized and easier to discover.
Drive engagement
AI-powered recommendations, animated thumbnails, and interactive experiences give viewers more ways to explore your content and keep watching.
Maximize revenue
AI Contextual Ads understand what's happening in your video to deliver more relevant advertising, while Smart Ad Breaks identify additional opportunities to monetize content.
Tailor content to each audience
Reach for a global audience with content tailored to their preferred format and language.
Localize at scale
Use AI-powered dubbing to create localized viewing experiences without adding a separate production workflow.
Make video more accessible
Generate captions automatically and add AI-powered audio descriptions to make visual information accessible to more viewers.
Adapt for modern viewing
Create vertical, social-ready versions of existing videos to reach audiences wherever they watch.
Get more done, faster
Get your work faster with the new modern, intuitive Brightcove platform
Give viewers a better experience
Gen 2 brings your audiences reliable and faster playback, accessible viewing, and a modern player experience.
A more modern, accessible player
Viewers can enjoy a more intuitive, accessible way to watch with a modern player, greater customization, and built-in WCAG 2.2 AA compliance.
Faster, more reliable playback
Advancements to Brightcove's player and platform mean your videos play faster and more reliably across multiple devices and viewing environments.
Deliver a premium live experience
Stream live content with greater resilience, lower latency, and the flexibility to deliver 4K, SSAI, and DRM at scale.
Put AI agents to work across your video operations
Tell Brightcove what you want to achieve. Let your new AI agents to the work.
Analyze
AI agents analyze your video data, identify trends, and surface actionable opportunities.
Optimize
Agents identify content, metadata, and workflows that need improvement and recommend next steps.
Execute
Agents carry out complex or repetitive actions across Brightcove.
Built for the next generation of video
Founded on decades of experience
For more than 20 years, Brightcove has powered video for organizations that need reliability, security, and scale. Gen 2 brings advancements to make that foundation even stronger.
Faster
A more responsive experience for teams working in Brightcove, with page rendering improved by up to 65% and load times by up to 50%.
More resilient
A modernized live pipeline and advancements across playback, infrastructure, delivery, and security support reliable video at scale.
More secure
Continued advances in security and infrastructure help protect your content, platform, and viewing experiences at scale.
Explore the next generation of Brightcove
See how Gen 2 transforms video operations, expands audience reach, increases the value of existing content, and delivers better viewing experiences—all on one platform.