As the demand for streaming content steadily grows, your storage and bandwidth costs grow right along with it. Context-aware encoding (CAE) technology can dramatically reduce those costs while improving playback quality for viewers.


Streaming services come in lots of shapes and sizes. Some may stream large content catalogs of TV shows or films that accumulate tens of thousands of views over time; some may have sports shows – or even live sports events – with huge audiences watching simultaneously on dozens of different devices. The content is different, the encoding is different, and the bandwidth usage is different.

So what kind of impact can CAE have on your specific content? Use our context-aware encoding calculator to get an idea.

How does it work?

The CAE calculator uses powerful algorithms to analyze the content of each video. It takes into account the context of the viewing experience by looking at network connectivity and the types of devices consuming content, then generates the optimal bitrate ladder. This process optimizes the number of overall renditions and the bitrate for each rendition while maintaining stream quality, which in turn means less storage, lower delivery costs, and higher quality video at lower available bandwidth.

Make your streaming more efficient

For content owners managing hundreds of videos and millions of streams, CAE delivers significant cost savings on both storage and bandwidth while actually improving the viewing experience. By creating a custom encoding profile derived from each individual video’s content complexity, CAE lets you deliver higher quality video that starts up faster and buffers less.

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