NEW YORK CITY, May 8, 2014 – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today introduced Brightcove Gallery, a new product that enables marketers to easily create immersive video portal experiences. Brightcove Gallery enables marketers to create engaging video portal experiences with best practices for SEO, responsive design, social sharing and conversion all in a single solution that can be implemented and updated in just minutes.
“Video is a primary tool in online marketing strategies to engage customers, build brand awareness and drive conversions,” said Steve Rotter, vice president of marketing at Brightcove. “As marketers bring more and more video content online, they need solutions to be able to publish and distribute their video libraries and ensure they can reach audiences on any device. With Gallery, the possibilities are endless and we’re excited to help marketers deliver engaging, impactful video portal experiences of all kinds.”
Nucleus Research, a global provider of investigative, case-based technology research recently completed a benefits study on behalf of Brightcove which concluded that a major technology vendor was able to increase the amount of time users spend on its website by almost 100%, as well as increase the number of product demo requests, through a video portal approach.
“In our recent analysis of Brightcove customers, Nucleus found that customers were able to increase their engagement with Web site visitors, in some instances as much as doubling their time on the Web site,” said Joseph Rojas, research analyst at Nucleus Research. “We also saw that customers were able to more effectively manage their brand by quickly deploying custom video content encoded for virtually any device.”
Part of the Brightcove Video Marketing Suite (see separate release), Gallery enables marketers to create their own video channel, launch product showcases, build event microsites, or engage customers with a video support center by taking advantage a range of templates, layouts and color combinations to create their perfect portal experience.
Brightcove Gallery is generally available now. For more information, visit www.brightcove.com.
À propos de Brightcove
Brightcove Inc. (NASDAQ : BCOV), l'un des principaux fournisseurs mondiaux de services en nuage pour la vidéo, propose une gamme de produits qui révolutionnent la manière dont les entreprises offrent des expériences vidéo. Les produits de la société comprennent Video Cloud, la plateforme vidéo en ligne leader du marché, Zencoder, un service de traitement des médias basé sur le cloud et un fournisseur de technologie de lecteur vidéo HTML5, et Once, un service d'insertion publicitaire et d'assemblage vidéo basé sur le cloud. Brightcove compte plus de 6 100 clients dans plus de 70 pays qui s'appuient sur les services de contenu en nuage de Brightcove pour créer et exploiter des expériences vidéo sur les PC, les smartphones, les tablettes et les téléviseurs connectés. Pour plus d'informations, visitez le site https://www.brightcove.com.
Contacts presse
Amérique du Nord :
Jim Crook
InkHouse for Brightcove
781-966-4103
[email protected]
Europe:
Sheena Riviera
AxiCom for Brightcove
+44 20 8392 4064
[email protected]
This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): “believes,” “expects,” “may,” “will,” “plan,” “should” or “anticipates,” or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see “Risk Factors” in the Company’s filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.