Brightcove (BCOV) CEO Marc DeBevoise sits down in-studio with Yahoo Finance Live to highlight how streaming bundling strategies and ad-tier subscription prices may bring business back to streaming services like Netflix (NFLX), Amazon (AMZN), Warner Bros. Discovery (WBD), Disney+ (DIS), and Paramount (PARA).
“The free ad-supported streaming television revolution… has really ramped up the opportunity for advertising on these services. You’ll see each subscription service also have an ad-supported with lower priced tier over time,” DeBevoise says, adding: “The winner there is streaming overall.”
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