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Brightcove Announces App Cloud General Availability

Brightcove Press Release

End-to-end content app platform streamlines the development, deployment, and operation of powerful native apps for iOS and Android smartphones and tablets

CAMBRIDGE, Mass., November 30, 2011—Brightcove, a leading global provider of cloud content services, today announced the general availability of Brightcove App Cloud™, a content app platform for building and operating engaging native apps for Apple iOS and Google Android smartphones and tablets. App Cloud combines an open HTML5 Web development model with intelligent cloud services to accelerate app development, continuously optimize performance, measure effectiveness, and enable dynamic updates to installed apps.

“The App Cloud beta program has been very well received over the past few months, and we have been impressed by the quality, breadth and creativity of the apps developed by our beta users” said Ashley Streb, Vice President of Technology at Brightcove. “Now, any organization can take advantage of App Cloud to easily build, deliver, and manage dynamic, custom content apps across multiple devices for a superior end user experience.”

Platform for Developers and Non-technical Producers
To build App Cloud experiences, developers use HTML5, CSS3, JavaScript and the App Cloud software development kit (SDK) to create templates that reflect their brand and desired functionality.

Intelligent Cloud Services
App Cloud supports the entire app lifecycle by offering intelligent cloud services that optimize the end user experience with live production apps and improve the efficiency of app maintenance long after initial development is complete.

More than 1,200 individual users have participated in the App Cloud beta testing program. Several App Cloud-powered apps are currently available for download through the Apple iTunes App Store and the Google Android Market from customers including the U.S. Department of State and Lifetime Networks.

Pricing & Availability
App Cloud is available today in both a Free Edition and a paid Enterprise Edition. The non-expiring Free Edition allows a single user to develop and test an unlimited number of apps and is open for free self-service online registration. The Enterprise Edition enables teams of developers and business users to collaboratively develop, deploy and operate live apps in production at materially lower total lifecycle cost than conventional custom app development. Enterprise Edition subscriptions start at $15,000 and are discounted with the number of live deployed apps and accounts included. Special pricing is also available for agencies that develop apps for third party clients.

To learn more about App Cloud and to sign up for a free account, visit

About Brightcove
Brightcove Inc., a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, a market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 3,600 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit

Press Contacts

North America
Erika Shaffer
SutherlandGold Group for Brightcove

Sheena Riviera
AxiCom for Brightcove
+44 20 8392 4064


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