Tennis Australia is the governing body for the sport of tennis in Australia that promotes tennis and conducts domestic and international tournaments, including major events like the Australian Open and the Davis Cup.
Video is the cornerstone of Tennis Australia’s complete content strategy, allowing the organization to deliver inclusive, dynamic and memorable viewing experiences both on and off the court. Whether it’s live broadcasts, key replays, post-match speeches, or behind-the-scenes moments, Tennis Australia’s videos create highly personalized, digital connections with fans, anytime and on any device.
The 2017 Australian Open proved a major test for Tennis Australia, during which it published hundreds of live and on demand videos, attracting more than 11 million views during the two-week tournament
With Brightcove’s Video Cloud platform and its cloud-based live streaming architecture, this process was fast, easy and seamless for Tennis Australia. The organization can now reach new audiences across different channels and confidently deliver the ultimate sporting experience at scale—including streaming 16 courts simultaneously during the Australian Open, and uploading, transcoding and publishing hundreds of video clips daily.