Video boosts talent acquisition

The best candidates can be choosy. They seek more than just a skills match. They want a company that aligns with their values, beliefs, and career goals. An authentic employer brand and a memorable candidate experience can be the key to becoming their first choice.

Use video to humanize the candidate experience and tell your company’s story captivatingly and authentically. Be it a company overview, welcome video, “meet the CEO” session, or a quick check-in video from people ops – a video interaction helps shape the candidate’s perception and makes your company more appealing.

Hire faster, improve candidate fit, and leverage internal resources to promote your employer brand.

Chapter 1: Get in front of talent

Use video to grab attention and make sure the best candidates don’t scroll past your job posts.

Appeal to potential candidates with video messages directly from hiring managers, recruiters, and team leads. When your employees become advocates, candidate engagement and application rates soar.

Key Tactics For Success

1. Use video to attract talent

86% of job seekers use social media to find and apply for jobs. Meet the best candidates where they are with videos that create interest and inspire shares. This helps to expand the candidate pool, find best-fit candidates, and improve diversity in hiring.

  • Share video job postings on your website, social media, and job boards.
  • Include recruitment videos in email campaigns and online ads targeted to your ideal candidates.
  • Create video libraries to organize job descriptions and company info in a discoverable manner.

2. Tailor the candidate experience

Tailoring recruitment videos to specific roles and candidate preferences enriches the candidate experience and improves hiring. Ensure that candidates receive only relevant job opportunities and content to improve candidate-employer fit, saving both their time and the company’s resources.

  • Feature candid videos with hiring managers and recruiters to build a personal connection with candidates, show them the people they’ll interact with, and encourage them to reach out directly.
  • Include forms within the videos to collect candidate data.
  • Personalize videos based on the specific role the candidate is interested in.

3. Make employees your ambassadors

Video content produced, curated, or distributed by employees is often the most relatable and believable. Content shared by employees receives 8x more engagement than brand channels. Publicly published EGC can increase your candidate conversion rate by 34%.

In addition to amplifying reach, EGC helps enterprises be perceived as more authentic, trustworthy, and relatable. Its cost-effectiveness also makes it a strategic choice for brands looking to maximize ROI.

Plus, engaging employees in content creation can boost their sense of belonging and loyalty.

  • Include authentic, employee-generated videos about their experiences at your company in your hiring campaigns to enhance credibility and leave a lasting impact.
  • Enable specific users with resources to create video content (such as helping the CEO easily record and upload via integrations like Dropbox or GoogleDrive).
  • Create a dedicated page featuring carousels of videos about employee experiences (in testimonial format), who your CEO is, company vision/mission, and key achievements.
  • Build a central repository for recruitment-focused video content.
  • Appoint teams or users who manage review and approval flows prior to publication.

Chapter 2: Humanize your company

Seeing is believing.

Use video job postings to bring the opportunity to life. For example, you can make a video with the hiring manager, team leader, and recruiter discussing the open position, employee benefits, career path, and company culture.

When candidates see your people, hear their stories, and understand how they work together, it’s easier for them to relate and visualize how they’ll fit in. It’s also a credible way to show off your company’s culture and personality.

Key Tactics For Success

Introduce the brand and culture

Before applying for a job, 82% of employees consider an employer’s brand and reputation. Help them choose your organization by featuring your leaders and highlighting your brand’s values and culture through video. Detail the comprehensive benefits and perks your organization offers, from healthcare to wellness programs, flexible schedules, and any unique offerings that set you apart.

  • Feature your CEO and C-suite leaders discussing the company's purpose, value proposition, and how you change your customers’ lives.
  • Present your workspace in a walk-through video.
  • Have people ops folks talk about company benefits and key policies.

Build a deeper connection

Once you’ve gained the candidate’s trust, work to deepen their connection to your teams and people. Let them see your organization and people in action with videos that showcase diversity, remote teams working together, employees achieving and thriving at work, and the community you’ve all built together. Attract candidates who value corporate citizenship by highlighting your organization’s social responsibility initiatives.

  • Offer glimpses of company holiday parties and team-building activities.
  • Interview employees talking about their initiatives, achievements, and success stories.
  • Go beyond business and highlight your volunteering and “giving back” efforts.