Brightcove unveils Brightcove Gen 2: The next generation of its platform to help video teams earn more with less complexity

September 2 2026, Milan, Italy – Brightcove today unveiled Brightcove Gen 2, the next generation of its platform and the most significant evolution of the Brightcove experience in years.

Over the past 18 months, Brightcove has focused on introducing new innovations to meet the needs of teams across every stage of the video workflow, while also strengthening the platform's core foundation.

The result is Brightcove Gen 2, designed to give video teams more capacity to create, distribute, engage and monetize content at scale. Bringing together more than 22 major innovations and 30+ platform advancements, Gen 2 helps companies achieve more with video by removing operational friction, automating manual work, and creating new opportunities for audience growth and monetization.

Brightcove Gen 2 is built around three core outcomes for customers:

1. Earn more from video: Customers can reach more audiences, increase engagement and unlock more revenue from their content.
2. Do more with less: By automating work, streamlining workflows and reducing complexity, video teams gain a productivity boost.
3. A stronger core and faster pace of innovation: Gen 2 combines a more powerful, reliable and secure platform with faster innovation across the entire video workflow.

These capabilities build on a year’s worth of new solutions and features across the platform. Recent additions include the redesigned Prism user interface, expanded monetization tools, new localisation and accessibility capabilities, Next-Gen Live, and AI-powered features that help automate workflows and reduce manual work.

Among the features completely new to Gen 2 is the AI Agentic Hub, which will be unveiled at IBC 2026. The Hub enables teams to move beyond step-by-step tasks by allowing users to define an outcome and have AI agents coordinate the actions and workflows needed to achieve it. 

AI agents can work across Brightcove’s functionality, meaning they can analyze video data, generate insights, and take action on those insights across the platform - from managing content and metadata to optimizing workflows and configuring experiences. Users interact with the agents through a chat-based interface, making it possible to automate complex, cross-platform workflows and move from insight to action faster.

The AI Agentic Hub is already available to customers in production, and visitors to IBC 2026 will be able to see it in action ahead of its broader rollout following the show. 

“Video teams are expected to reach more audiences, personalize experiences across devices and languages, drive more value from every viewer, and move faster than ever, often without adding headcount. That’s the tension Brightcove Gen 2 is built to resolve." said Facundo Alvarez Morales, Head of Product at Brightcove. "We’ve strengthened the platform’s foundation and introduced new ways to automate work and unlock revenue, so teams can do more, experiment faster, and adapt as their needs evolve.

Gen 2 also reflects where we see video heading. As audiences increasingly engage through chat and AI-powered experiences, video’s role as the medium that delivers depth and rich experiences becomes even more important. We want our customers leading that shift, not reacting to it.” 

Over the past year, Brightcove has significantly expanded its product innovation through close collaboration with customers and the additional engineering, AI, data and product expertise provided by Bending Spoons. Gen 2 marks a new chapter for Brightcove, bringing together these capabilities that are helping Brightcove continuously improve the platform while expanding what organizations can achieve with video.

About Brightcove

Brightcove creates the world's most reliable, scalable and secure streaming technology solutions to build stronger connections between companies and their audiences, wherever and however content is consumed. Since 2004, Brightcove's intelligent video platform has enabled media companies, enterprises and organizations of every size to stream, monetize and communicate through video more powerfully worldwide.