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HOW TO INCORPORATE VIDEO INTO THE CUSTOMER JOURNEY

bsp-admin-1 on January 30, 2019

Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services.

One engaging way to nurture that relationship is to incorporate informative video content throughout the customer journey. Not sure which types of videos you should be creating for each stage? Check out the following tips.

AWARENESS

During the awareness stage, you want to get your brand name in front of prospects’ eyes as much as possible. While it may be tempting to start diving into all the details about your amazing products and services right away, it can be valuable to take a step back and take this time to establish yourself as an industry leader in your audience’s eyes.

Consider creating how-to videos that answer common questions your target customers may have. For example, a marketing agency may produce a video about how to launch your content marketing strategy. Or a cybersecurity company could release content around how to respond to an attempted phishing attack.

These types of videos highlight your brand’s expertise to viewers, making them more willing to continue down the sales funnel. The extra bonus here is that how-to content can be easily optimized for search, making it even easier for new prospects to find your brand.

CONSIDERATION

Your goal during the consideration stage is to keep prospects engaged and lead them toward taking a specific action. At this point, you’re focused on reaching an audience who is more likely to need your product or identify with your brand.

One type of video that can be particularly powerful during the consideration stage is a product demo. These assets should give a quick overview of what your product is, how it works, and why your audience needs it.

By creating videos that highlight the features that make your product suite unique, you can be one step closer to landing a new sale.

PURCHASE

Of course, the purchase stage is one of the most exciting. You’re so close to officially converting another prospect, and you just need to provide some final affirmation to confirm they sign on the dotted line.

At this stage, you can offer one final wave of encouragement through customer testimonials and case studies. These types of videos should incorporate first-hand stories from your customers about how your product offerings have helped them streamline a specific process or achieve a particular goal.

Testimonials will resonate with your audience on an emotional level and help you establish trust, a crucial part of any customer relationship.

RETENTION

Now that you’ve earned another customer, it’s time to do all you can to keep them on board. Of course, the retention stage involves meeting customer needs and continuing to take your product suite to exciting new levels. But it should also involve cultivating and maintaining your desired brand image.

And part of your brand image comes down to the team you have in place. Customers appreciate the opportunity to see the people behind the brand. They want to know about your core values and how your team abides by them every day—and company culture videos can be a great way to showcase this.

There are a variety of different tones you can set with these types of video assets. If you’re looking to do something a little more fun, you can incorporate footage of team members enjoying office perks, such as a ping pong table or free bagels on Fridays—which shows that your organization appreciates its employees and values work-life balance. Or you can strike an emotional cord and talk about a great community service initiative employees took on.

When customers believe in the values you have set forth and the people that make your brand great, they’ll be more likely to stick around for the long haul.

ADVOCACY

There’s no better win than having your customer turn into an advocate for your brand. Word-of-mouth marketing can be extremely powerful, so the more brand advocates you have the better. These will be the customers who truly believe in your products and brand, and want to tell others about their positive experiences.

The best advocates will want to share content, such as event videos, that highlights why your brand is their top choice. These videos can feature events like your team celebrating an exciting new launch or one of your leaders presenting at a big industry conference.

This type of video content reaffirms that you’re a leader in your industry and gives you a chance to highlight some of your big wins. Be sure to make these assets easily shareable so that your advocates can spread the word on all their social channels.

Of course, we’ve only just scratched the surface here. There are a wide variety of videos demand gen marketers can incorporate into each stage of the customer journey. But one thing remains clear: Engaging, informative video content can help you turn a prospect into a customer and a customer into an advocate.

BRIGHTCOVE PRODUCT UPDATES: 2018 IN REVIEW

bsp-admin-1 on January 22, 2019

2018 was a great year here at Brightcove, in part due to the vast number of products we shipped to the market. Before we get fully engrossed in an exciting new year, we wanted to take a step back and do a quick recap on some of our favorite launches and product updates from the last 12 months.

BRIGHTCOVE VIDEO CLOUD

Make translated or voice-over videos easily with multiple audio tracks

  • Brightcove now supports multiple alternate audio tracks within the player, which is very beneficial for videos that need to support various languages or voice-over work. Visit our multiple audio tracks page for more information.  

Admin auditing: How long has it been?

  • Looking to see when your users last logged into the Studio? Now you can within the admin panel. In addition, you are now able to see which users created and/or updated the video within the Media Module.

Brightcove Video Cloud Media Module

Looking for a video?

  • You are now able to export a list of videos for your account. You can download a list of the entire library or search for videos and download all videos in that search request.

Exporting Video Data in Brightcove

Upload Module overhaul: See your progress

  • Our new Upload Module has been updated and simplified to make development of new features faster in the future. Some of our recent updates are:
    • We introduced an upload progress bar that appears above the fold so you can easily see your video upload status.
    • You can now create a new folder from the Upload Module, instead of having to create it in the Media Module.
    • We introduced a new account-level upload setting to force required fields to be filled in before uploading videos. This helps ensure all your required metadata is filled out by uploaders. This setting is located in the Admin Module upload settings.
    • And finally, we added the ability to set videos to ‘offline enabled.’ This setting will show up in both the Upload Module and Media Module, but only for customers who are enabled for the offline playback feature.

Update your playlist

  • Our latest version of the playlist plugin provides easy options for horizontal layout and a new “up next” countdown. See how to update your playlist.

Play on Player editor

  • The new Player editor makes it easier than ever to modify your video player and truly make it your own. You can select the editing options in the new tabbed structure, and even use a new feature that lets you change the shape and location of your “Play” button. As you make changes, you can see your player settings change in real time. Need help navigating? Check out our guides to learn more!   

SERVER-SIDE AD INSERTION

Get in the advertising mode

  • We’ve added an advertising mode for Video Cloud SSAI. This feature gives you the ability to prevent the user from scrubbing past ads, and empowers you to display feedback on the time and number of ads remaining in an ad break. Read our Video Cloud SSAI overview to find out how.

Defend against the dreaded ad blocker

  • Ad Block Detection and Auto-Failover is now available in Brightcove. When ad failover is turned on, the Brightcove player will automatically request an SSAI stream if it detects an ad blocker present in the browser. This feature allows for seamless execution of client-side IMA- or SSAI-based ads based on the detection of ad blockers — allowing you to recover 10–30 percent of ad revenue lost to ad blockers.

BRIGHTCOVE LIVE

A whole new look and feel

  • Brightcove Live also had an overhaul in 2018. The brand-new Live Module is built upon a whole new platform. The updated interface is easy enough for new Live users to use to get an event set up, but offers a variety of more robust fields for power users.

Extend the reach of your live content: Create clips and push to social

  • Our new Brightcove Live user interface allows you to create on-demand video clips while your live stream is still running. You can store these clips in Brightcove or publish to social channels within the clipping interface.

BRIGHTCOVE SOCIAL

Fight for your Facebook rights manager

  • Do you ever find that the videos you post on Facebook are re-posted on other sites without your consent? Good news: You can now configure rights properties within Brightcove Social if you have Rights Management enabled on Facebook. Check out our documentation for more details around the Facebook Rights Management process and how to configure your Brightcove Social account.

Social video captions: The sound of silence

  • You now have the ability to add closed caption files to your videos on Brightcove Social. With this feature, your viewers can watch your videos with the sound off on social channels. Furthermore, adding captions to your social videos can have a positive impact on your search engine optimization. Start adding captions today!

AUDIENCE

Does your marketing team use UTM Codes?

Increase open rates: Easily embed your videos in your emails

  • Brightcove Marketing Studio has made it easier to start sending videos in your email campaigns with the new “Publish to Email Landing Page” feature. We have seen that videos in your email campaigns increase open and click through rates. Now your prospects will notice, open, and read your emails in even higher numbers.

Going mobile

  • We want to ensure your Gallery video portals continue to have a great mobile experience, so we have been updating our templates for better mobile optimization. Make sure your templates are mobile friendly!

Avoid building separate event pages: Live stream on your website

  • With the new In-Page Experience Live Template, you can embed your live stream into your existing web pages, templates, and CMS. The new template offers similar functionality as the Live template, such as event countdown and pre-, during, and post-event states.

OTT FLOW

OTT Flow had 40+ feature updates in 2018, including In-App Purchasing for iOS, Authenticated VOD Support, the ability to binge watch through your app, and much more.

BRIGHTCOVE PLAYER DELIVERY IMPROVEMENTS

bsp-admin-1 on January 17, 2019

THE PROBLEM

New versions of the Brightcove Player are released all the time with the most up-to-date technologies in order to provide best playback experience. In order to get real-time analytics for new changes to the player, Brightcove runs A/B comparison tests to preview the impact of these changes. This blog post will provide an overview of how our A/B testing process works and how we’ve been making improvements to ensure the player is always delivered as efficiently as possible.

Historically, A/B comparison testing has been achieved by bundling together the A and B versions for each player with automatic updates enabled prior to a full release. From a technical perspective, this was done by concatenating the A and B player source code and adding a small “shim” to decide which player to execute at runtime through a project we call the “player-shim-builder”:

Player Shim Builder A/B Diagram

After careful analysis of metrics reported during the A/B test, the new Brightcove Player version was either made globally available or rolled back for future consideration. While this system achieved its goal, it had a major problem – bundling together two players doubled the size of the payload for end users. Anyone with a slow internet connection or an old mobile phone could notice a small increase in player load times from our A/B testing. In order to facilitate long-term A/B testing of our player, something had to change.

A NEW HOPE

Before I reveal the secret sauce for how we addressed this issue, it’s important to get an understanding of the Lempel-Ziv coding (LZ77) compression algorithm and its role in delivering the Brightcove Player. Virtually all major browsers support it through the gzip Content-Encoding HTTP Header. While a deep dive into the technical details of the algorithm is outside the scope of this blog post, the algorithm compresses data by finding series of repeated characters and using special tokens to refer to these shared bits. Optimal compression ratios are achieved when data with very similar characters are in close proximity.

From a Brightcove Player perspective, this is key—usually only a very small percentage of the overall player code changes between versions. In the case of an A/B test, almost all of the code between the A and B versions is identical. Rather than concatenating the two player codes together, the player-shim-builder can divide each player codebase into small sections, or “stripes,” of the source code, and interweave them into the bundled package. Each stripe from Player A is likely to be very similar to the corresponding stripe from Player B’s source:

Player Shim Builder A/B Stripes Diagram

“Striping” the player for A/B testing has a drastic effect on the size of the player delivered. Using the concatenation method to create a test player results in an index.min.js size of 372 kB, while striping it reduces that size to 212 kB – a 43% reduction in bytes delivered.

However, the striped player code we are delivering is not immediately usable. In order to play video, the player must be de-striped when the page loads and evaluated into executable JavaScript. The following table presents a breakdown of de-striping times for a few major devices and browsers during an initial testing period:

         
Browser Device Player Loads De-Striping Time
(90th Percentile) | Time to Download 160 kB
(90th Percentile)
Safari iOS 82629698 6 ms 311 ms
Chrome Mobile Android 72502892 16 ms 189 ms
Chrome Windows 10 20244826 4 ms 65 ms
Samsung Browser Android 9447000 16 ms 256 ms
Edge Windows 10 6689872 5 ms 63 ms
Safari OSX 6762600 3 ms 106 ms

Even after accounting for de-stripe times, we found player load times to be significantly faster than concatenation across all major browsers and devices. Certain end users of the Brightcove player no longer have noticeable delays during A/B testing. By optimizing our player delivery strategy, we reduced the initialization time for our player in almost all scenarios.

Striping the player for A/B comparison tests allows us to not only run longer tests without the fear of slowing down player delivery, but also to expand our tests outside of our previous testing windows tailored to developers on Eastern Standard Time. Striping the player to enhance A/B testing is one of the many improvements Brightcove has made to push the limits of global player delivery.

FAQ

Why stripe the player at all? Why not select the player at run-time?

The Brightcove player code has a long-standing guarantee for synchronous player instantiation. Given an embed code, any script tags invoked after the player is instantiated are guaranteed to refer to a player object, and selecting the player code from a remote asset does not provide similar invariants.

How did you determine the size of the stripes?

The sliding window of gzip compression by most browsers is 32 kB. In order to maximize the number of repeated characters between stripes without impacting player publishing time, we use a sliding window of 16 kB for code from each A or B player. We tested on a variety of different stripe sizes to ensure the correct length was selected.

How did you compare de-striping time to download speed?

Player delivery download speeds were unavailable for a variety of reasons—instead, we used playback bitrates to estimate the rate at which the player code is downloaded by end users.

STRATEGIES FOR INCORPORATING VIDEO INTO A SALES CYCLE

bsp-admin-1 on January 15, 2019

Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and current customers deeper, more personalized insight into our suite of product offerings—while also showcasing our company culture.

And we’re not the only ones who see the value of incorporating video into a sales strategy. According to Wyzowl’s recent research, The State of Video Marketing 2018, 76 percent of marketers say video helped them increase sales. And, on the buyer side, 81 percent of consumers have been convinced to purchase a service or product by watching a brand video.

It’s clear that video can be a powerful tool to drive buying decisions, but let’s dive a bit deeper into the types of video assets that your sales team can use to fuel their conversations with leads.

EMPLOYEE BIO VIDEOS

In a world where prospects and customers could be thousands of miles away, there’s something really valuable about putting a Brightcove face to a name. That’s one of the many reasons why we create Meet Your SDR (sales development rep) and Meet Your AM (account manager) videos, in which a team member introduces themselves and their role—and highlights some compelling ways they think brands can grow their businesses with our video suite.

We incorporate Meet Your SDR videos into our early-stage nurture campaigns as a way to introduce cold prospects to their sales rep. Our sales team also links to these assets in their signature lines and leverages them in their own outreach sequences to help warm current leads.

Similarly, we leverage Meet Your AM videos to introduce our customers to their account managers. These assets serve to nurture and expand our current customer base, and our team incorporates them into email sequences and their signature lines. We also use these videos in our ABM advertising campaigns targeted at our customer base.

Overall, these types of employee bio videos are really valuable because they help prospects and customers see the people behind the brand and become familiar with a specific point of contact. If you’re interested in setting a more casual, relaxed tone with your audience, this could be the perfect medium through which to do it. In these cases, you can forget the script and encourage your team to share fun facts and other interesting tidbits that help the prospect or customer feel like they’re really getting to know their rep or account manager.

CUSTOMER CASE STUDY VIDEOS

In the B2B space, it’s important to remember that a prospect often need brands to provide specific proof points that they can leverage to justify a new purchase to their boss. Here’s where customer case studies can be extremely valuable when it comes to moving contacts along the sales funnel.

Of course, written case studies are valuable on their own, but adding a video into the equation ups the ante. When prospects see and hear your current customers talking about how your products have helped them achieve a particular goal or streamline a specific process, the message will resonate with the new contact on a more emotional level. These assets help sales teams establish trust with prospects—and convey the concept of “we’re not just tooting our own horn here.”

INTERACTIVE VIDEOS

Ready to take your sales videos to the next level? Consider incorporating interactivity. Interactive videos can help engagement rates soar, as you’ll be putting your prospect or customer in the driver’s seat—giving them the ultimate control over the content they’re viewing. Depending on your specific needs for the video in question, you can incorporate polling, quizzes, chaptering, and more.

When it comes to sales, interactive videos can be a great way to generate new leads or convert current ones. Your team can make these assets more personal, and have a rep or account manager guiding their audience through the interactive elements. For example, you can create an interactive quiz that helps prospects understand which product suite could be the right fit for their business. Or you could repackage some of your evergreen content as an interactive guide to help establish your industry expertise. No matter which path you choose, you can leverage in-video CTAs to encourage prospects or customers to take a next step, such as scheduling a meeting with a rep.

By introducing video assets into different stages of the customer conversation, you can increase engagement and encourage prospects to make their way through the funnel. How do you plan to make video a part of your sales strategy?

BRIGHTCOVE ACHIEVES DPP SECURITY BENCHMARKS

bsp-admin-1 on January 14, 2019

Brightcove is thrilled to announce that we have secured the Production and Broadcast marks within the Digital Production Partnership’s (DPP) Committed to Security program.

The DPP is a membership-based, not-for-profit organization, formed jointly by UK broadcasters BBC, Channel 4, and ITV.

Their vision was to help producers and broadcasters drive adoption of common standards for media interoperability, minimize the friction faced by content producers and distributors when working with broadcasters, and to create new market opportunities through cross-industry insight.

Since 2009, the DPP’s working groups, who draw from expertise across the broadcast, online media, and technology industries, have worked to include a common set of technical and metadata standards for digital TV production, share insight, and best practice methodologies for broadcast production across the industry.

The DPP has grown considerably, to over 400 company, organization, and individual members, and adoption of their programs and standards is widespread throughout the global industry.

In October 2017, following considerable effort within the security working group, the DPP launched the Committed to Security program, which is designed to help suppliers demonstrate their commitment to security best practices within their businesses. The program provides a standardized industry approach to cybersecurity, and participants are assessed against a rigorous set of controls, focussed on two distinct industry themes; Production, and Broadcast.

The types of issues that these controls are designed to prevent include security compromise by external and local actors, failure to detect and act upon incidents, and service risk in the event of a catastrophic event. A few examples of requirements in the programs are for Brightcove to adhere to internationally recognized standards for information assurance (such as SOX), to ensure all systems and services are subjected to (and pass) penetration testing, and that we have plans in place to maintain essential operations in case of an emergency

With broadcasters now adopting the controls within the DPP program, and many mandating supplier/vendor compliance, it is vital for technology providers in the online video industry to demonstrate their ongoing commitment to system, data, and content security.

VIDEO MONETIZATION 101: THE BASICS OF MONETIZING ONLINE VIDEO

bsp-admin-1 on January 11, 2019

Ad tech is a complex world, and video ads are their own country with their own unique language (all those acronyms!). Get a handle on the basics, and you’ll be speaking VAST, VMAP, and VPAID in no time. It’s worth the effort to get started now—video ad spending is expected to grow by double digits for the next three years.

VIDEO AD TYPES

  • VAST (Video Ad Serving Template). VAST is a set of instructions in code, which includes a link to the ad creative and tells the video player how to play it, how long it should last, and more. VAST ads work on the web, across devices, and in-app.
  • VMAP (Video Multiple Ad Playlist). VMAP is a playlist of VAST ads. This script tells the video player in which order the ads should play (ie preroll, mid-roll, post-roll) and specifies time slots for each of them.
  • VPAID (Video Player Ad-Serving Interface Definition). VPAID is another ad-serving format that allows JavaScript, hence allowing advertisers to introduce interactive features and track viewability. While VPAID is officially supported for desktop and mobile web, it often runs into issues on mobile web—and is not supported in-app.

UNDERSTANDING PLATFORMS

Speaking of desktop vs. mobile, knowing where your ads will be served is an important first step for publishers. Video ads require high internet speed for deliverability, and mobile’s limited bandwidth can introduce issues. Add in the fact that many video ads layer in their own tracking, impression beacons, and viewability solutions—which all use up bandwidth—and you’ve got a recipe for loading errors.

CHOOSING AD SERVERS

When it comes to how your ads will be served, you’ve got options. Ad Manager by Google (formerly known as DFP) is a common choice, but there’s also SpringServe, SpotX, and Freewheel, to name a few. The best choice for each publisher depends on ease of use, the revenue model (is it free? does it charge by impression? is the fee laid out in a contract?), and its unique capabilities. Perhaps the most crucial factor is support: if something goes wrong with your ad server, your ads won’t serve and you’ll start losing money right away. The sooner you can get in touch with support and fix the problem, the less money you’ll lose.

DIRECT VS. PROGRAMMATIC

Direct ad sales involve a publisher’s in-house team working *directly* with clients and agreeing on a contract. With this model, the publisher knows in advance exactly how many impressions they are filling, what the creative looks like, and how much they’re getting paid.

Programmatic advertising is an automated auction where advertisers bid on impressions and the highest bid wins. No internal ad sales team is involved; once the ad server is set up and connected to inventory, the ad operations team takes care of the rest. The downside is that there are no guarantees on fill rate, ad content or quality, or bids.

Most publishers use a combination of both approaches, filling as much inventory as possible with direct sales and making the leftover inventory available via programmatic auction.

AD BLOCKERS VS. SERVER-SIDE AD INSERTION (SSAI)

Ad blockers detect VAST and VPAID ads within video content and block them from the viewer, which cuts down on publishers’ revenue. SSAI dynamically stitches ads and content together so they are delivered as a single stream. This solution cuts down on buffering for a better viewer experience, and bypasses ad blockers to help publishers’ bottom lines.

2019 OTT TV TRENDS IN ASIA AND INDIA

bsp-admin-1 on January 6, 2019

2018 wrapped up as a fascinating year for OTT TV in Asia, with global content owners, PayTV operators, and OTT players all ramping up their direct-to-consumer OTT offerings.

In a game-changing move, Disney acquired Fox mid year, and announced plans to launch its own OTT service, Disney+, in 2019/2020.

HOOQ, a highly sophisticated Netflix-like, multi-country OTT streaming service backed by Sony Pictures Television, Warner Media, and SingTel continued their aggressive moves in the Asia and India regions, and recently launched 50 free channels in Indonesia.

HBO GO Asia expanded its footprint with a launch in Indonesia, adding to its portfolio of OTT services in Singapore, the Philippines, and Hong Kong.

As content owners and PayTV operators launch — or even revamp — their direct-to-consumer OTT TV services, it’s an ongoing race to establish a business model that includes the right content, pricing, and user experience. Here’s my take on the top six trends that will shape OTT TV in Asia and India this year.

1. FOCUS ON THE VIEWING CUSTOMER

While previous years have been dominated by conversations about tech or monetization, 2019 will be dominated by a focus on the customer and enabling their access to great content. Disney’s Kevin Mayer puts this succinctly in a recent interview: “Having a better relationship with our consumer puts us in control of our own destiny.”

2. ENABLING ACCESS ON EVERY DEVICE

Consumption trends are plotting a chart upward and to the right. Not all of this consumption is sensitive to copyright ownership, but it’s clear that video viewers have multiple devices and an internet connection, which facilitates increasing consumption. However there’s a great deal of friction preventing these viewers from watching the content they want or even being offered the option of paying for the content they watch.

3. CONSUMERS WANT FLEXIBLE PAYMENT OPTIONS

According to our OTT research, consumers have varying views across the region about whether they’re willing and happy to pay with their time (through watching advertising) or their money (subscriptions).  In 2019, we’ll see platforms using their understanding of their consumers’ preferred content to deliver premium experiences. Business model choices also need to be flexible for the consumer. In India and Asia, OTT providers could take a cue from the FMCG marketing playbook by offering sachet pricing. OTT TV providers can also offer small, low-priced subscription plans that are valid for a weekend or a week. The aim here is to enable users to sample the content and eventually convert the consumer into a more long-term subscriber.

4. DOES OTT ADVERTIZING REMOVE FRICTION?

Advertising paying for TV content is a contract the viewer is already familiar with. The benefit for the viewer is that they ‘pay’ with their attention. And they should receive more relevant, well-targeted ads than they would on a broadcast channel.

Because of its highly targeted nature, ease of measurement, and tendency to have higher ad completion rates, OTT advertising is opening up new revenue streams for OTT TV providers — while also offering a highly engaging environment for brands. For advertizers, who tend to go where their audiences are, OTT TV is a beautiful mix of engaging content and addressability. It’s encouraging that agencies are seeing ad rates hit a plateau in the traditional, linear channels, while CMOs are excited by the high viewability of OTT TV services.

5. THE CONTENT VIEWING EXPERIENCE GUIDES OTT STRATEGY

According to Brightcove’s OTT TV research with YouGov, trials and promotions tend to drive users to sign up for OTT services, but it’s the content itself that drives retention. We see many OTT providers not just investing in content, but also making their content work harder with content discovery and recommendation features. The research also sheds light on the importance of accessing content on mobile, which forces OTT providers to consider how their mobile OTT app could or should enhance the viewing experience. Features like offline download, which allows users to watch content when they’re not on wifi or a mobile network, and video continuity, which allows users to continue where they left off or ‘travel’ in between devices, remain desirable. All of these features are designed to increase stickiness to the service, as they allow for increased view times and encourage binge-watching habits.

6. PAYTV OPERATORS EXPERIMENT WITH OTT SOLUTIONS

Asia Pacific PayTV annual growth is slowly grinding to a 2% compound annual growth rate — from 267 million subscribers in 2018 to 288 million subscribers by 2023. Such low growth means that PayTV operators need to adapt to changing viewer habits by exploring the extension of their PayTV service to OTT TV services. Skinny bundles are an emerging product offering in Asia, with HOOQ launching skinny bundles in Indonesia that are targeted to tap into the 90% of Indonesia’s population who do not already access PayTV services. These kind of content offerings acknowledge the difference between the buffet of the PayTV mega bundle and the a la carte personal choice of OTT TV. Understanding the context-driven difference in consumer preferences will allow PayTV operators to thrive in the OTT space.

Finding success in OTT TV services ultimately comes down to the viewing customer. For any global regional broadcaster or direct-to-consumer OTT service to thrive in this highly competitive environment, they must offer the desired elements to consumers.

Promoting Employee Behavior through Internal Communication – Interview with Professor Shimizu, author of “Internal Communication Management” (Part 1)

bsp-admin-1 on January 3, 2019

In recent years, internal communication (※1) has been attracting attention from the perspectives of corporate globalization, M&A, and work style reform. Many companies are probably facing the challenge of how to ensure that their overseas, regional and home-based employees understand and embrace their management philosophy and goals. In this two-part interview, we will be asking guest Shigemichi Shimizu, visiting professor at Tsukuba Gakuin University, who edited and authored the book “Internal Communication Management” in February 2019, why internal communication is attracting so much attention now and why it is so important.

Using videos to develop human resources and improve internal communication

bsp-admin-1 on December 18, 2018

On Sunday, December 12, 2018, we held a seminar on the use of videos in the workplace, with Ikue Morishita, editor-in-chief of the monthly magazine “Public Relations Conference”, as moderator. We invited Nobuyuki Yotsuya from the Technology Architecture & Service Management Department of the Operations & Technology Division of McDonald’s Japan Co., Ltd. as a guest speaker, who talked about how the company uses videos.