Cookie Policy

How we use cookies

The Website uses both session cookies and persistent cookies. We use session cookies to make it easier for you to navigate the Website. A session cookie disappears when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. We use persistent cookies to help remember user preferences and improve the user experience. Data collected by these technologies may be used for several purpose, including, for example, to:

  • Provide useful features to simplify your experience when you return to our Websites and applications (for example remembering where you left off on a video, or your conversation with the Brightcove third-party provided chatbot);
  • Provide you with relevant content based on your activity on our Websites, your industry, and approximate geographic location;
  • With the help of service provider technology, help us to better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) in aggregated form;
  • Evaluate and optimize the use and operation of our Websites and various Brightcove Services; and
  • Analyze traffic on our Websites and where that activity is generated from.

More specifically, the below cookies are found on the Websites.

CDN PROVIDERS

Providers

Categories

Brightcove

required, functional, advertising

Salesforce

functional

SalesWings

functional

Doubleclick

functional

IntentPro

advertising

6Sense

advertising

Google/Google Analytics/Google Ads

required, functional, advertising

LinkedIn

advertising

Microsoft/Bing

advertising

3Play

functional

YouTube

advertising

StackAdapt

advertising

X (f/k/a/) Twitter

advertising

Drift

functional, advertising

Evergage

functional

Hotjar

functional, advertising

Other Technologies

Web Beacons. We use web beacons along with cookies to gather data about use of the Website and interactions with our Players and emails. They recognize certain types of data on your device, like when it viewed a particular article and a description of the Website tied to the beacon. For example, we may put beacons in our marketing emails that notify us when you click on a link in the email that links to our Websites or materials, and then use that information to operate, improve and measure the performance of the Website and our marketing communications and strategies.

Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information may include IP addresses, browser type, internet service provider (ISP), referring/exit pages, the files viewed on the Website (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. For example, your IP address is identified and logged automatically in our server log files whenever you use the Website, along with the time(s) of your visit(s) and the page(s) you visited. We may combine this automatically-collected log information with other information we collect from you. We do this to improve and enable the functionality of the Website and the Brightcove Services.

IP Addresses. An IP address is a number that is automatically assigned to the device you are using by your ISP and, in many cases, IP addresses are shared by multiple people or computers and may be dynamically generated (meaning they change over time). Brightcove uses hashed IP addresses to provide our contracted-for services, namely aggregate analytics, viewership statistics and for billing purposes. We use IP addresses in raw logs temporarily stored in internal-access only systems for technical support, debugging and billing inquiries. We also use IP addresses to serve up customized cookie consent options in certain regions, and as part of fraud prevention.

Browser Opt Out Options

Our Website is set up to recognize browser do not track and global opt out signals. If you are not in a region where cookie consent pop ups are deployed, you can still adjust your web browser preferences to alert you when a cookie is set on your computer, to block cookies altogether or to activate or later deactivate cookies once set to your computer.

To learn more about how to control cookie settings through your browser:

You may remove persistent cookies by following directions provided by your Internet browser at the links above. You can submit a rights request for personal data collected via cookies on our Websites by StackAdapt here. While we do not require you to use cookies, certain parts of the Website may not function properly if you set your browser to refuse

Opt Out Rights

If you are located in the European Union, click here for ways to opt out of receiving targeted advertising from participating third party advertisers, or following this link to opt out. You can submit rights request for personal data collected via cookies on our Websites by StackAdapt here. You can also opt out of any non-essential cookies via the consent management pop up that comes up when your browser opens our Websites.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from or through us. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our Website, including for analytics and fraud prevention. Please visit the COMMUNICATION CHOICES tab to see your options relating to Brightcove email marketing.

Telecommunications And Telemedia Data Protection Act Statement


The Brightcove Player does not set any cookies on a Viewer’s device or browser, nor does it store information locally on the Viewer’s device. Our traditional analytics use IP addresses and are based on stop, play and pause time and to enable playing of the requested video across devices, which would all fall under the strictly necessary categories. You, as a Customer, may be subject to local laws, such as the ePrivacy Directive or the Telecommunications Telemedia Data Protection Act, depending on the types of plugins you utilize within the Brightcove Player (if any) and/or on your website where the Player is located, particularly those technologies used for marketing or analytics.


Advertising


We partner with service providers to manage our advertising on the Website and third party websites, which may include serving or tracking advertisements on or relating to the Website. Our service providers may use technologies such as cookies to gather information about your activities on the Website and third party sites in order to provide you advertising based upon your browsing activities and interests. The privacy policies of those third parties will govern your interactions with such third party websites or ad networks.

We support the self-regulatory principles for online behavioral advertising (Principles) published by the Digital Advertising Alliance (DAA). This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third party websites for online interest-based advertising purposes. More information about these Principles can be found at http://www.aboutads.info. If you want to opt out of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, please follow the instructions at http://www.aboutads.info/choices, or http://www.networkadvertising.org/choices/ to place an opt-out cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the internet browser and device they are downloaded onto. If you want to opt out of interest-based advertisements across all your browsers and devices, you will need to opt out on each browser on each device you actively use. If you delete cookies on your device generally, you will need to opt out again.

Please note, while there is no generally accepted method to do so, our Website does recognize a “do not track” setting (or similar mechanism) from your browser to indicate that you do not wish to be tracked or to receive interest-based ads. We also interpret the Global Privacy Control (GPC) signal to opt out of non-essential cookies.

Changes To This Policy

We may update this Cookies Policy to reflect changes to our information and cookies practices by posting an updated version of this Cookies Policy on this page, or with any notice to you if required by applicable law. Your continued use of the Website after any such update constitutes acceptance of any such modified Cookies Policy. We encourage you to review this page periodically for the latest information on our cookies practices. The date of last revision is shown at the top of the Brightcove Privacy Policies page.


Contact Us


If you have any questions about this Cookies Policy, or our privacy practices generally, please contact us at privacy@brightcove.com. If you have any questions regarding this Privacy Policy, please contact us by email at privacy@brightcove.com, call +1 617 500 4947, or write to:

Brightcove Inc.
Attn: Privacy Team
281 Summer Street
Boston, MA 02210

Please be sure to include sufficient information so we can understand and respond to your specific question or request.