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Brightcove Commissions Pay TV and OTT TV Study in Taiwan

Study finds 80% of viewers would sign up for OTT TV through pay TV operators

Singapore, October 29, 2018 - Brightcove Inc. (NASDAQ: BCOV), the leading global provider of cloud services for video, today announced findings from its market study, Taiwan OTT Television Research Report 2018, in partnership with YouGov, an international data and analytics group, and Cleeng, the leading video eCommerce platform.

Based on an online survey with 950 respondents, the study highlighted trends in video consumption, preferences towards cable TV and OTT TV services, motivators that drive pay TV and OTT TV adoption, and payment preferences in Taiwan.

With 6.5 million subscribers, Taiwan is one of the markets with the highest pay TV penetration rates in Asia. The research uncovered that the perceived value of pay TV versus OTT is fundamentally different. The majority of consumers report they originally subscribed to their Pay TV service for a wide range of channels, compared to OTT, where users report originally joining for specific content. Up to 80 percent of viewers in Taiwan would consider signing up for OTT services, if offered via their pay TV operators. Only 20 percent of viewers are currently subscribed to OTT TV services. When it comes to payment preferences, for both pay TV and OTT consumer want more flexibility to cancel their subscription at any time.

Ben Morrell, Vice President, Asia at Brightcove said, “With pay TV businesses elsewhere in Asia continuing to lose subscribers, this research suggests the high potential of OTT TV becoming a successful extension to the pay TV business in Taiwan. Providing a robust library of content at attractive price points, with the flexibility to cancel anytime seems like the right combination that both pay TV and OTT TV service providers need to get right. Brightcove is actively playing an integral part of the expansion of television online across Asia and globally, with hundreds of media companies using our platform. Thus, we have the insights into how media companies are solving common problems today that will impact their future plans.”

Summary of the research:

Pay TV research findings

OTT TV research findings

Click here to download the full report to get more insights around viewing habits, device preference and payment preferences.

Brightcove on social media:

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company’s founding in 2004, Brightcove’s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit

About YouGov
YouGov is an international data and analytics group. Our core offering of opinion data is derived from our highly participative panel of five million people worldwide. We combine this continuous stream of data with our deep research expertise and broad industry experience into a systematic research and marketing platform. Our suite of syndicated, proprietary data products includes YouGov BrandIndex, the daily brand perception tracker, and YouGov Profiles, our planning and segmentation tool. Our market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. With 30 offices in 20 countries and panel members in 38 countries, YouGov has one of the world’s top ten international market research networks. For further information, visit

About Cleeng
Cleeng offers the smartest way to sell live and on-demand video, direct to consumers. The company helps Tier 1 broadcasters and operators to fully embrace the Direct-to-Consumer model and succeed with their OTT strategies. It's SVOD and Pay-Per-View solutions are used by market-leading brands like Foxtel, France Télévisions, Golden Boy Promotions, McFit, NHRA, and Sinclair Broadcast Group. The Cleeng platform and APIs are built for scalability, flexibility and is deeply integrated with the leading streaming and front-end providers.

**Press Contacts

North America:
Meredith Duhaime

Radha K Raman


This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.


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