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Brightcove Transforms Web Experience Management with Video Cloud CMS Integrations

Free packaged Brightcove Video Cloud integrations with nine Web experience management platforms brings streamlined video workflow to millions of website publishers

Available today for Adobe CQ5, Agility, Atex Polopoly, Drupal, Ektron, Microsoft SharePoint 2010, PaperThin CommonSpot, Sitecore, and WordPress

BOSTON, May 17, 2012 - Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, today announced a series of content management system (CMS) integrations enabling millions of website publishers to capitalize upon the rapid growth of online video. Using the Video Cloud platform to add video to CMS workflows is easy thanks to pre-built Video Cloud integrations available today for Adobe CQ5, Agility, Atex Polopoly, Drupal, Ektron, Microsoft Sharepoint 2010, PaperThin CommonSpot, Sitecore, and WordPress. The integrations make video a central part of the Web experience management ecosystem, empowering publishers to drive engagement and improve online marketing initiatives’ performance by adding video to their content mix through leading CMS platforms.

“Video’s pervasiveness across the Web makes it a central component in the content mix thanks to its unmatched ability to tell stories, generate brand awareness, and increase loyalty,” said Jeff Whatcott, chief marketing officer at Brightcove. “Website publishers need the same high degree of control over video that they’ve had with text and images to create a content strategy with more personalized experiences and a wider range of content types that drive visitor engagement, transactions, and return visits. Brightcove’s CMS integrations help publishers take full advantage of the many marketing benefits of video by easily incorporating it into their existing content workflows.”

Brightcove Video Cloud’s integrations with leading CMS solutions enable organizations to draw on the full range of content creation, management and optimization tools to make video a seamless and highly effective part of the online experiences they deliver. The integrations give publishers more options than ever to seamlessly add Video Cloud’s video management, delivery, and analytics capabilities into their existing CMS platform, realizing significant benefits and efficiencies, including:

Brightcove’s growing roster of CMS partners already includes integrations with nine Web experience management platforms:

All Video Cloud CMS integrations are API driven, requiring users to simply enter their Video Cloud account information once. Thereafter, the CMS recognizes the Video Cloud library, presenting videos, thumbnails and metadata, and supporting search and tagging functions within the native CMS environment.

Pricing and Availability
The Video Cloud CMS integrations are available for free either through Brightcove’s open source community site at or through its CMS Technology Partner site at

To learn more, download the whitepaper, “Integrating Videos with your Customer Experience Management Platform,” or sign up for our CMS integration webinar series.

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 4,200 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit

Press Contacts
North America
Erika Shaffer
SutherlandGold Group for Brightcove

Sheena Riviera
AxiCom for Brightcove
+44 20 8392 4064

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent quarterly report on Form 10-Q. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.


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