FINANCIAL SERVICES

Invest for growth— invest in video.

Finance video live streaming content on a laptop and tablet

Video is the most powerful way to engage customers, generate leads, and drive revenue to build your business.

Finance video streaming content on a tablet

Video promotes the relationships you depend on.

Financial services companies are built on relationships. Trust is essential for navigating volatile markets with your clients and helping them reach their goals. Video makes all your communications more personal and impactful, so you can connect with your audience and begin to build a relationship with them or strengthen the one you already have. Want to explain a complex financial product, reach new prospects on social media, or gain insight into which of your communications is most effective? Nothing works like video.

Learn which type of video to use when in How to Use Video at Every Step of the Customer Journey.

Finance video conference on a laptop

Showcase your brand at its best.

Video is incredibly versatile — it’s equally good at promoting your brand values and explaining the intricacies of a Roth IRA. Customer testimonial videos are convincing in ways the written word can’t match, and live video lends a sense of urgency and importance to announcements and events. And there’s no better way to welcome new customers and familiarize them with what you have to offer. Much like people’s finances, video appeals to both the head and the heart.

Offer your customers a video experience that’s just like their favorite streaming platform.

This article will explain exactly how.

Employee training module and video streaming content on a smartphone and tablet

Keep your teams connected wherever they are.

Engaging customers with video is just part of the story, because video is remarkably effective at keeping employees connected too. Globally distributed workforce? Video brings everyone together around the world’s biggest conference table. Have announcements or news you want to share? Video keeps everyone on the same page. Interactivity and tracking make it great for training and ensure compliance as well.

For internal comms that really break through, check out our guide Bringing the Power of Video to Internal Communications.

Finance account login and video streaming content on a tablet and smartphone

The failsafe security you and your clients need.

We know security is especially important for financial services firms, and you can rest assured that we take it as seriously as you do. The Brightcove platform provides the necessary security measures and controls to comply with the most rigorous regulatory or corporate requirements. We are strongly committed to safeguarding the security of all our customers and their clients.

Learn more about how security is built into every step of our operations.

Read "It’s More Than Just Security."

These financial services companies know a good investment when they see one.

Navy Federal Credit Union logo
Aegis logo
New York Life logo
Bank of America logo
MetLife logo

The value of video

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More engagement means more leads

Brightcove Marketing Studio makes it easy to use video in all your marketing by making it quickly accessible within the platforms and tools your marketing team is already using.

Do more with video
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Keep internal teams connected

With video, team members on the other side of the globe can feel every bit as engaged and involved as those in the head office.

Bring everyone together
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Extend your reach with virtual events

Internal and external virtual events let you create personalized video experiences that customers, prospects, and employees can join, wherever they are.

Plan eventful virtual events
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Act like a media company

Give your video viewers an experience that’s just like their favorite streaming platform. Different channels, role-based content, recommendations based on what they’ve watched — it’s all easy with Brightcove CorpTV.

Make your video bingeable
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Measure, refine, repeat

The viewer data generated by video tells you what your customers are interested in and what isn’t resonating. That’s insight you can use to make your communications even more effective.

Know what’s working
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Unleash your video platform’s superpowers

The tech integrations you’ll find in the Brightcove Marketplace let you do things with our video platform that you didn’t even know were possible.

Browse the Brightcove Marketplace
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14개 비디오 플랫폼을 비교한 Aragon Research Globe 기업용 비디오 2022는 Brightcove를 제품 성능 및 전략 부문의 리더로 선정했습니다. 현재 고려 중인 다른 기업용 비디오와 함께 Brightcove에 대해 자세히 알아보려면 전체 보고서를 확인하세요.

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