Keeping The Main Stage Alive With Video
The economic impact of the pandemic on the arts and culture industry has been profound. In the US alone, the loss has mounted to $4.5 billion. In response to the growing economic uncertainty, the industry is doing what it does best - getting creative - and re-thinking its business model.
Join us as we discuss the latest trends impacting the performing arts industry and talk to some of the top organizations about how they are implementing digital strategies and using streaming video to not just survive, but grow their audience-base.
Did The Pandemic Break Traditional TV?
As America responded to the COVID-19 pandemic during Q1 and Q2, schools and businesses closed down, travel came to a virtual standstill, and families gathered around an old friend, the TV. But, increasingly, they chose to watch content delivered over-the-top and not traditional TV. Even though the season finale of “This is Us” drew its biggest audience of the year, 4% fewer viewers watched than a year earlier. Will TV have lingering after effects from COVID-19? Is this the evolutionary event that makes streaming video the new “must watch TV?”