Is Premium On Demand Video Here To Stay?
First-run movies streaming before they go to theaters? The COVID-19 pandemic prompted some studios to release new films directly to consumers through streaming services.
Is Premium On-Demand an evolution of the theatrical release window? Or, is it breaking it all together? And, what does it mean to studios, theater chains and streaming providers?
Telling a Great Story Through Video
Storytelling has been around forever, well at least as long as humans. Cavemen used images, Egyptians used Hieroglyphics, authors use text on a page, and brands now use video.
In today’s digital world, storytelling is not only still relevant, it’s vital. Without stories we lose something with technology. We often forget names and faces, and what we learned in high school math class, but a good story, that’s something you never forget.
During this conversation we will be discussing the importance of storytelling in video, and talking through how our guests bring storytelling into their video strategies.
Did The Pandemic Break Traditional TV?
As America responded to the COVID-19 pandemic during Q1 and Q2, schools and businesses closed down, travel came to a virtual standstill, and families gathered around an old friend, the TV. But, increasingly, they chose to watch content delivered over-the-top and not traditional TV. Even though the season finale of “This is Us” drew its biggest audience of the year, 4% fewer viewers watched than a year earlier. Will TV have lingering after effects from COVID-19? Is this the evolutionary event that makes streaming video the new “must watch TV?”