Money Week - Future Media Economics
The Money Week live event is about future media economics and digital business models, including the deployment of blockchain technology for content monetization, advanced advertising solutions that enable targeting and programmatic buying as well as media supply chain financial modelling. We will examine the complete technology toolset needed to make money in digital media.
Did The Pandemic Break Traditional TV?
As America responded to the COVID-19 pandemic during Q1 and Q2, schools and businesses closed down, travel came to a virtual standstill, and families gathered around an old friend, the TV. But, increasingly, they chose to watch content delivered over-the-top and not traditional TV. Even though the season finale of “This is Us” drew its biggest audience of the year, 4% fewer viewers watched than a year earlier. Will TV have lingering after effects from COVID-19? Is this the evolutionary event that makes streaming video the new “must watch TV?”