Events

The New Rules Of Ott Monetization Multiply Revenue Models To Maximize Success

On Demand

THE NEW RULES OF OTT MONETIZATION: MULTIPLY REVENUE MODELS TO MAXIMIZE SUCCESS

VUE D'ENSEMBLE

According to Digital TV Research, global OTT revenue will reach $210 billion by 2026 — that’s nearly double its 2020 level of $106 billion. Even the streaming giants are learning that in order to keep their piece of the pie, they need to diversify their monetization models.

In this information-packed session, you’ll learn the different ways content owners and media companies are capturing their share of this exploding market. Whether your audience is sports fans, car freaks, or hobbyist communities, our panel of Brightcove customers will share how they’ve turned their video assets into drivers of multiple revenue streams, transforming their content libraries into monetization goldmines.

You will learn how to:

  • Optimize your monetization strategy through diversification
  • Identify all the opportunities in your content
  • Attract, engage, and retain new audiences

Intervenants

ELLEN GROGAN

Director, Product MarketingBrightcove
Brightcove

Chief Operating OfficerBrightcove
Brightcove

Matt Noyes est directeur du marketing produit chez Brightcove, et plus particulièrement de ses solutions d'entreprise. Matt est un praticien et un évangéliste du marketing produit qui se concentre sur l'application de théories, de stratégies et de tactiques pour réaliser des initiatives réussies de mise sur le marché pour les entreprises B2B et business-to-consumer. Ses récents projets et expériences incluent la direction d'équipes de marketing produit au sein d'entreprises de logiciels en tant que service, allant de la "configuration, prix et devis" pour les fabricants à l'automatisation du marketing et à la gestion de la relation client pour les services financiers.

PETER SLAVISH

Senior Product ManagerGolf Digest
Golf Digest

Peter is Syracuse University alumni who has spent the last 10 years working in direct-to-consumer streaming video. He’s currently a Senior Product Manager at Warner Bros. Discovery on the Golf Digest team, which uses Brightcove for both ad-supported and premium subscription products.