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Brightcove Releases New Research On Consumer Video Streaming Preferences

50 percent or more of consumers state they stream video content at least once a week via a smart TV/external streaming device, mobile device, a computer, or a laptop

BOSTON – December 18, 2018 – Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced the results of its 2018 Global Consumer Streaming Habits Survey, analyzing global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. Among all respondents, 58 percent stream content at least once a week via a smart TV or external streaming device, 51 percent on a mobile device, and 50 percent on a computer or laptop. Millennials (19-36 year olds) lead the way in all categories reporting 72 percent, 73 percent, and 65 percent, respectively.

When analyzing all consumers’ (aged 18+) online video habits and preferences, the report found:

“Across all generations, consuming online video is now an integral part of our daily entertainment routines. Today, we’re seeing technology-savvy consumers stepping into decision making roles, making it even more critical to understand the motivations behind these decisions,” said Sara Larsen, CMO, Brightcove. “As the industry leader in online video, it’s our job to help our customers be successful with their video strategies, and with that comes staying on top of consumption and buying trends across generations. Today’s reality is every generation is consuming online video more than ever, so we want to ensure our customers have the knowledge and data needed to reach massive cross-generational audiences in a way that allows them to better connect with their viewers.”

When analyzing Millennial online video streaming preferences, there were four takeaways to highlight:

Methodology
All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 10,502 adults from the US, UK, France, Spain, Australia, Germany, Canada, and UAE. Fieldwork was undertaken between September 5th and 27th, 2018.  The survey was carried out online. The figures have been weighted and are representative of all US, UK, France, Spain, Australia, Germany, Canada, and UAE adults (aged 18+).

About YouGov
YouGov is a leader in global market research, providing insights into the thoughts, perceptions, and habits of people in over 60 countries worldwide. YouGov uses a proprietary panel of over 6 million globally.

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company’s founding in 2004, Brightcove’s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.

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