Meet Dubbing Pro: AI dubbing that preserves more of the original performance

Not all video needs the same kind of dubbing.

For high-volume or informational content, standard AI dubbing can be a practical way to make video available in more languages. But when the speaker’s delivery is part of what makes the content engaging, translating the words is only the beginning.

Dubbing Pro is Brightcove’s premium AI dubbing option for on-demand video, designed to preserve more of the original performance, from tone and emotion to pacing and timing.

The result is dubbed video that feels more natural, expressive, and connected to the original.

A more natural way to dub video

Standard AI dubbing typically turns translated captions into speech. Because captions are written to be read, rather than spoken, the result can sometimes sound flat or drift from the timing of the original.

Dubbing Pro starts with the original audio instead. It analyzes how the speaker delivers the message, adapts the translation for spoken delivery, and generates dubbed speech that follows the original more closely.

The result:

• Natural delivery: preserves more of the original speaker’s tone, emotion, and intonation.
• Better pacing: follows the timing, pauses, and rhythm of the original audio more closely.
• Improved sync: keeps dubbed speech better aligned with the original timing. It is not full lip sync.

Want to hear Dubbing Pro in action? [Try the interactive demo →]

Reach audiences in 90+ languages

Dubbing Pro supports more than 90 languages, giving you more ways to bring high-value video to audiences around the world.

From entertainment and marketing to executive communications and presenter-led training, you can localize content for more markets without adding a separate dubbing workflow.

Keep control over the translation

You can regenerate individual blocks of translated text to refine terminology, names, brand language, and local nuance. This gives you control over the final dubbed audio while making it easier to adapt content for different audiences.

Captions and dubbed audio also stay connected within the same workflow, helping keep the viewer experience consistent.

Choose the right dubbing for the content

Dubbing Pro sits alongside standard dubbing in Universal Translator, so you can choose the approach that fits each video.

• Standard dubbing works well for high-volume, internal, or informational content, including content where you already have translated captions to reuse.
• Dubbing Pro is designed for content where the voice matters: flagship content, entertainment, marketing, presenter-led training, executive communications, and other customer-facing or performance-driven video.

Turn it on with the same simple toggle used for standard dubbing, without adding a separate dubbing studio or vendor to your workflow.

Take your video global

Your video has the potential to reach audiences far beyond its original language. Brightcove helps you make that possible with the technology and workflows to localize, manage, and deliver video at global scale.

Discover how Brightcove can help you take your video global →