Meet Brightcove Marketing Studio

Meet Brightcove Marketing Studio

BRIGHTCOVE

Get access to more features with Brightcove Marketing Studio

Bringing together the latest integrations with our most advanced analytics and insights as well as powerful features like interactive video, Brightcove Marketing Studio lets you take full advantage of your video content’s potential.

The packages include powerful capabilities along with an intuitive interface that simplifies how users navigate between features. With Brightcove Marketing Studio you get:

  • Integrations with leading martech solutions: Centralize your workflow and enable teams to deliver premium experiences via integrations with MAPs, CRMs, e-commerce platforms, social tools, and others.
  • Interactive video: Add polls, quizzes, shopping carts, personalization, chapters, links, and more to involve viewers in your video.
  • Advanced analytics and insights: Harness the power of exclusive tools like Essential Insights to measure and analyze video performance across customer channels and segments.
  • Target segments: Reach and engage the right audience with the right content.

2021 State Of Video Marketing

2021 State Of Video Marketing

In B2B marketing, video and interactive content is key for engaging buyers and especially for creating awareness.

In fact, Demand Gen’s Report 2021 Content Preference Survey, which was sponsored by Brightcove, showed that 46% of buyers turned to video and interactive content in the early and mid-stages of their purchasing process.

The Demand Gen report explores how marketers are realigning their digital strategies with video to create better experiences for buyers.

It covers:

  • New metrics marketers are using to determine the impact of video on ROI
  • How marketers are evolving video content for internal and social channels
  • The rise of video podcasts
  • How the pandemic strengthened the case for video
  • The power of 1:1 and embedded video to turn prospects into buyers
  • And much more

Download the guide today!