Vertical Videos Experience lets you deliver a TikTok/Reels-style vertical feed on the web, powered by Brightcove. It’s a mobile-native, swipeable, 9:16 video experience designed to boost time-on-site and repeat visits. Create it in minutes with Gallery and publish anywhere your audience already is. No custom code required.
Why It Matters
Short-form vertical video has become the default language of mobile audiences, especially younger viewers. Vertical Videos Experience gives you a proven, modern UX fully supported by Brightcove’s platform so you can move fast, meet audience expectations, and grow engagement at scale. With billions of annual mobile views across Brightcove players, optimizing for vertical is a direct line to impact.
How it works
- Create a new Gallery experience: in Brightcove Gallery, choose the Vertical Videos Experience, connect your playlist(s) or tags, and tailor basic styling to match your brand.
- Embed it into your site: publish from Gallery and embed the feed on any page. It’s responsive, optimized for 9:16, and tuned for mobile interaction out of the box.
- Measure and optimize: use Brightcove’s integrated analytics to track consumption and retention.
Use Cases
- News: Turn breaking updates and explainer clips into a continuous feed that keeps mobile readers swiping through your coverage. Expect higher session depth and return visits on key news days.
- Sports Highlights: Package game highlights, player moments, and fan content into a snackable feed that sustains momentum from pregame to postgame.
- Entertainment & Lifestyle: Promote trailers, shorts, and behind-the-scenes moments in a lean-back vertical stream that drives discovery and watch time between tentpoles.
The Big Picture
Vertical Videos Experience reflects a straightforward approach: listen to what customers are building toward, then provide a path that removes friction and leaves room for choice. By delivering this via Gallery, teams can adopt quickly, use familiar publishing steps, and still retain the ability to tailor the experience for their brand and audience.
What’s Next
This release is on Web. We’re exploring native SDK support and additional Gallery options (templates, layout controls, deeper engagement insights) in upcoming iterations. Expect frequent enhancements as we learn from your use and continue investing in mobile-first experiences.
Try it today!
Vertical Video Experiences are available today. Swap in the visuals above and share with your teams or reach out to your Brightcove representative for rollout tips and best practices.
