About Brightcove

Brightcove is revolutionizing the way organizations deliver video experiences as the leading global provider of powerful cloud solutions for delivering and monetizing video across every connected device. We offer a suite of products and services that reduces the complexity and increases the ROI of video. Thousands of companies in over 70 countries rely on Brightcove to successfully publish high-quality video experiences to their audiences, employees and customers - including almost 50% of the Fortune 100.

Overview

Reporting to the VP of Global Demand Generation and with a dotted line to the SVP, Country Manager of Brightcove Japan, the Director of Marketing is a role designed to drive Breakout Growth in the Japan region of Brightcove Inc. The successful candidate will be responsible for leading and building an experienced team in planning, implementing, and analyzing the results of marketing programs designed to drive awareness of Brightcove and its products; and generate qualified pipeline to support 3x sales quotas across the region.

The role is both strategic and highly tactical, and requires a flexible and adaptive approach. The ideal candidate is a dynamic, enthusiastic cross-function collaborator who can successfully work in a metrics-based organization to drive consensus, and build executable plans based on company and regional strategies and goals. You will analyze market research such as market sizing, competitor analysis, segmentation, new market trends, influencer and thought-leader articles, to inform marketing program strategies. You will work closely with the marketing teams (corporate, product, industry, and international field), product management and sales organizations to design and execute programs from creation to execution. You will work closely with sales to ensure effective follow-up of marketing programs and tracking of opportunities. You will take ownership of delivery against key business metrics by optimizing campaign tracking, establishing tests, analyzing results, and reporting.

Role Description

Targets: This role is critical in reaching the marketing contribution to pipeline targets, currently set as 60% of the 3x quota pipeline. Other measures of success will be developed in line with the regional priorities. The successful candidate will demonstrate past success at supporting integrated marketing campaigns in enterprise software, thorough use of targeted Account Based Marketing business models and drive content initiative to develop quality, local content for Japan market. To achieve your goals, you will work in close collaboration with a broad range of both internal- and customer-facing departments across the Brightcove organization including but not limited to the sales, account management, marketing , finance, and legal departments.

Planning: You will take a collaborative, best-practice approach to develop and manage annual marketing strategies, reviewing and refining these quarterly; and manage budgets that support these strategies. You will create and execute accurate budget estimates; work within program budgets and manage expenses monthly.

Stakeholder Management: the Japan Marketing Leader plays a critical role in driving collaboration with sales and account management.You will act as a true partner to the regional sales team. Input from and the support of the local sales leaders will be essential. Reporting pipeline generation activity to Executive team will be a regular part of this role. You will regularly communicate regional marketing program status, action items, results, and deliverables across marketing and sales. You will participate in regional Quarterly Business Reviews, and other executive reviews as requested by the CMO.

Project Management and Implementation: you will take responsibility for implementing a variety of multi-touch campaigns which incorporate inbound, outbound (events and digital), ABM, public relations and organic social programs. You will work with the corporate marketing team and international marketing team to build and deploy integrated campaigns that address different phases of the buying cycle across Brightcove’s core industries, and drive best practice sharing.

Sales and Lead Processes: you will understand the sales cycle dynamics, pipeline stages, sales models and account-based strategies. Through your in-depth collaboration, you will be aware of changing requirements, strategic imperatives and quarterly pressures.

Reporting and Analysis: You will measure, analyze, understand data, and present insights to measure program effectiveness and validate strategy and spend. You will understand how activity and performance are measured and reported, and how to generate metrics at a sales team level.

Desired Attributes:

Enthusiastic and self-motivated while navigating competing demands.
Excellent written and oral communication skills.
Expert at communicating at many levels –conceptually and tactically – including strategies, plans, activities, metrics, budget.
Proven ability to translate product positioning and attributes to industry-specific messages and value propositions.
Proven team player that has partnered closely and successfully with Sales and Marketing Leadership at prior organizations.
High level of initiative and strong business judgement.
Experience in leading and mentoring team members.
Excellent interpersonal skills with the ability to interact with technical and non-technical staff, customers and partners.

Role Requirements:

A bachelor's degree and 8+ years of professional work experience is required.
5+ years experience working in B2B high-tech company, preferably software.
Marketing of SaaS products are a plus
Demonstrated expertise designing, executing and measuring account-specific campaigns.
Experience using Salesforce, Eloqua, Tableau, Google suite are a plus.
Located in the Tokyo area.
Ability to travel, nationally or internationally roughly 10-15%.
Native fluency in Japanese
Proficiency in English Language is necessary

Working at Brightcove

As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success.

This position is located in Tokyo. The office is located walking distance from JR TAMACHI station and Toei Mita/Asakusa line MITA station.

If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.