About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, offers a family of products that revolutionize the way organizations deliver video experiences. The company's products include Video Cloud, the market-leading online video platform and Gallery, a cloud-based video portal solution. Brightcove has more than a few thouthands customers in over 70 countries that rely on Brightcove cloud services to build and operate video experiences across devices. Brighticove inc. is driving Account Based Marketing (ABM) with Marketing Automation (MA) as top runner in the Marketing segment. For more information, visit https://www.brightcove.com/ja/.

Overview
We are seeking an experienced marketing manager for Brightcove Japan. The right candidate must be able to build plan and execute various marketing initiatives that encompass lead generation, content development and lead nurturing with digital marketing methodologies

This position will manage activities of contents marketing and digital marketing, reporting into the Marketing Director of Brightcove Japan, and work closely with internal stakeholders, including Sales team in Tokyo and marketing-related teams in headquarters and other regions. Candidates must be highly motivated and willing to experiment new initiatives in dynamically evolving online video market.

Mission

Key mission of the Marketing team is “Demand generation” & “Branding”.

Responsibilities

Enhance of Contents marketing

Develop & manage Video contents
Develop & manage Case Study
Develop & manage Blogs
Develop & manage Whitepaper
Localize US assets
Develop message for Products/ Services

Drive Digital Marketing

Plan & execute SEM & SEO marketing
Drive DSP Adv. by utilizing DMP
Lead Nurturing by utilizing Marketing Automation ( Eloqua )

Agent management

Plan and execute with Agency
Review with Agency
Drive PDCA cycle

Fund management

Manage allocated budget

Report and Discuss with Corp Mktg & Region Mktgs
Sales enablement

Train Sales team for marketing actives
Build Sales collaterals required by Sales team
Pitch MQL / SAL to Sales reps

Qualifications

Bachelor’s degree or above
2+ years marketing experiences

Marketing of B2B products in IT sector
Contents marketing
Digital/online marketing a plus
Technical background a plus, e.g. web, video

General personal quality

Strong interpersonal and communication skills (verbal and written)
Strong motivation to challenge new initiatives
Self-starter
Team player
Ability to operate in a fast-paced, entrepreneurial environment
Willingness to learn products and industry trend

Language

Native fluency in Japanese
Business level or higher in English

Skills

Google Analytics
Sales Force
Eloqua / Marketo / Hubspot a plus

Location
This position is based in Tokyo