Back in July 2025, Brightcove unveiled an ambitious roadmap with a dual focus on innovation and quality of experience. Since then, the team has rolled out a wave of twelve new tools and features to expand reach, bolster engagement, enhance stream quality, and optimize workflows.
Early reception has been positive, with nearly 150 customers trialing the new AI features and several leveraging Brightcove’s new live experience to bring their audiences high-quality content.
Below, we dive into seven standout new features built to deliver exceptional value for Brightcove customers.
Increasing reach & engagement
Let’s start with the tools and features designed to help our Brightcove customers extend their global reach and deepen audience engagement. From AI-powered translation and dubbing to mobile-first video experiences and next-generation live streaming, these updates make it easier than ever to connect with viewers everywhere—and keep them watching.
AI Suite: Universal Translator
With Universal Translator, our customers can localize videos into over 50 languages directly within the platform. Customers have complete control over the output, with the ability to check and refine AI-generated transcripts before translation and dubbing begin.
The result is a natural and perfectly-synched localized audio track that maintains the authenticity of the original language in tone, style, and pacing.
In short, the Universal Translator delivers the quality of traditional translation and dubbing services—but much faster, and without the same financial investment.
Further refinements based on customer feedback
Since launch, we’ve continued improving the tool and adding more features based on customer input, including adding an option to use fully synthetic voices for dubbing alongside those modeled on the original speaker.
Universal translator in action
- Media & Sports: Use Universal Translator to publish breaking news or game highlights in multiple languages within minutes, reaching fans and viewers across the globe.
- Enterprise: Localize executive communications or training videos for regional teams, ensuring consistency worldwide.
Vertical Videos
Now with the Vertical Video Gallery Template, customers can easily set up a TikTok- or Reels-style video feed right on their website. It’s a quick, flexible, and scalable way for businesses to enhance mobile engagement and attract younger viewers.
Vertical videos in action
- Media: Share short clips in a swipeable feed to increase mobile engagement and session duration.
- Entertainment: Highlight key moments, interviews, or user-generated content in a mobile-friendly format.
- Sports: Build engaging highlight hubs that encourage people to come back and watch more.
NextGen Live: Quality, monetization, and protection
NextGen Live brings new advancements to live streaming, combining an exceptional viewer experience with intelligent tools for content protection and monetization. Just weeks after release, Brightcove’s NextGen live has already supported high-profile events with more than 200,000 concurrent viewers.
4K stream quality
Broadcasters can stream live sports, concerts, and premieres with 4K ultra-high-definition clarity. The superior quality will likewise give Enterprise customers an extremely professional look when streaming live events, brand showcases, and promotional content for high-profile launches.
Low latency streaming
Live content streamed via Brightcove now has a maximum delay of eight seconds. This minimal lag time is especially important for bringing live sports, polls, and interactive shows to life. Companies can use the same technology for real-time engagement during corporate streams, such as live Q&As during events.
Live + Server-Side Ad Insertion (SSAI) + Digital Rights Management (DRM)
Three once-separate capabilities have been united into one seamless streaming solution—bringing smarter monetization and stronger content protection to every live event. With integrated ad insertion and enterprise-grade security, Brightcove customers can now deliver high-quality live experiences that perform, protect, and pay off.
Optimizing workflows
In today’s video landscape, efficiency is as important as quality. Brightcove’s latest workflow enhancements harness the latest AI to improve the automatic creation of captions and metadata—two of the most time-consuming yet essential steps in video production.
AI Suite: Auto-Captions
With over 250 Brightcove customers already relying on it, Brightcove’s native Auto-Captions tool has been updated to deliver higher-quality captions across the board. In addition to an improved baseline quality and more natural phrasings, the latest improvements include a new Custom Dictionary to give customers full control over how proper names, brand terms, acronyms, and sensitive language are handled within Brightcove. With Auto-Captions, teams can eliminate transcription errors, save time, and ensure consistency and quality across their videos.
Auto-captions in action
- Media publishers can quickly add subtitles to content with consistent brand terminology—facilitating accessibility and ensuring compliance without slowing down the publishing process.
- Enterprise teams can use Custom Dictionaries to ensure internal vocabularies and product names are transcribed accurately across all training and communications videos.
AI Suite: Metadata Optimizer
Brightcove’s new Metadata Optimizer automatically generates video metadata using text tracks and audio and visual analyses. Multi-language support enables metadata generation and translation into more than 40 languages, and customizable style rules and tag architecture ensure the results reflect organizational standards. By automating metadata generation, teams can save hours in otherwise time-consuming manual work and improve overall SEO and in-platform search performance.
Further refinements based on customer feedback
When first released, Metadata Optimizer only analyzed text inputs. Responding to customer requests, the team quickly expanded inputs to include visuals as well, giving the AI tool more contextual awareness for better results.
Metadata Optimizer in action
- Enterprise customers can optimize metadata across training and internal comms videos to make them easier to find and reuse.
- Plus, any customers with large media libraries can apply consistent metadata in bulk, saving hours of manual tagging and ensuring brand alignment.
Even more coming soon
In the coming months, Brightcove customers can expect several additional new features and improvements to drive reach, engagement, and overall customer experience. Here are some of the most exciting upcoming items:
- AI Content Multiplier: Turn a single piece of content into various clips for maximum reach across various channels.
- Recommendations Engine: A native recommendation engine to drive viewer engagement with smarter, real-time content suggestions
- New Interactivity experience: A modernized Interactivity experience to engage audiences deeply with sleek, interactive video experiences
- New Gallery experience: A reimagined Gallery with modern, brand-aligned video-first web experiences
- New UX/UI: A reimagined Brightcove experience to bring customers a modern, consistent platform built for clarity and usability
We can’t wait to share more updates with you soon! 🚀
