Multiply Your Video Impact with Brightcove AI Content Multiplier

Brightcove’s AI Content Multiplier is designed to reduce this friction. With our newest tool,  teams can automatically repurpose existing long-form video content into shorter clips to drive greater audience reach and engagement. Discover how AI Content Multiplier can benefit your business below.

The challenge of repurposing video at scale

Most organizations have extensive long-form video libraries full of rich and compelling content. While many moments are worth sharing more broadly, repurposing them into short clips often requires manual review and cumbersome editing.

Without a clear way to scale this process, hours of valuable content remain unused and unseen.

What is Brightcove AI Content Multiplier?

Brightcove’s AI Content Multiplier automatically reviews long-form videos and generates short clips which are optimized for sharing. It identifies key moments, reframes video into different aspect ratios, and applies reusable templates so clips are quickly ready for publishing or further editing.

All of this happens within Brightcove, using the same video library and workflows teams already rely on.

Identifying meaningful moments automatically

AI Content Multiplier analyzes videos and surfaces the segments which are most likely to be engaging for online audiences.

It then generates multiple clip candidates per video and assigns each a virality score based on criteria such as the strength of the opening “hook”, pacing, visual and audio clarity, and emotional cues. Using these  signals, teams can prioritize the most engaging clips and confidently integrate them into a broader content and communication strategy..

Adapting video for different formats

Audiences watch video content across a range of formats, from traditional widescreen players to vertical and square feeds. AI Content Multiplier supports all common aspect ratios—including 16:9, 9:16, 1:1, and 4:5—to keep your content adaptable.

The system automatically reframes content to keep relevant speakers or subjects in view, adjusting layouts as needed. This makes it easier to reuse the same source video across different channels, aligning with best practices without the need to manually create multiple edits.

Applying consistent branding with templates

AI Content Multiplier leverages reusable templates to help teams maintain consistent visual standards across all of their content.

Using templates, teams can define consistent branded elements such as logo placement, intro and outro videos, and caption styles. Once set up, they can be reused across the video library  to eliminate the need to integrate the same elements again and again.

From clip generation to publishing

With AI Content Multiplier integrated directly into Brightcove, the review process is managed in the same library as the rest of your video content.

This means that teams can preview, trim, combine, export, and ingest clips seamlessly within the existing Brightcove environment, where they behave like any other video asset.

A flexible tool across industries and teams

AI Content Multiplier is a versatile tool that can help unlock content for a large variety of teams and businesses working across several industries.

Top applications include long-form content like webinars, interviews, news and talk shows, sports events and commentary, live or recorded programs, training sessions, town halls, and panel discussions. The tool supports professionals working in marketing, communications, editing, media, education, internal enablement, along with many others.

Want to make the most of your existing video library? 

Brightcove’s AI Content Multiplier makes it easier than ever to reuse content and extract greater value from your existing video libraries. Save time on repetitive editing tasks so you can focus more on building a powerful content strategy to reach, engage, and inspire your key audiences. 

To learn more about AI Content Multiplier or see it in action, visit our documentation and get in touch with the Brightcove team.