Our teams have been hard at work making the Brightcove platform more powerful, more reliable, and more insightful for our customers. We’re proud to share three key improvements: enhanced scheduled reports, a new way to measure video performance with destination paths, and expanded scalability for Campaign. Each of these updates reflects our commitment to creating meaningful value and removing friction so you can focus on engaging your audiences.
Why It Matters
These enhancements are about giving you confidence in your everyday workflows and new tools to help you grow. Reports arrive when you need them, analytics go deeper to show you exactly how your viewers interact, and Campaigns now reach far larger audiences without limits holding you back. It’s the result of dedicated engineering efforts designed to make your work easier and more effective.
What’s New
Scheduled Reports, More Reliable Than Ever
We’ve strengthened the way reports are delivered, ensuring they arrive consistently, even for large accounts with complex data needs. That means less time spent checking, retrying, or manually recreating reports, and more time using the insights to make smarter decisions.
Video + Destination Path Analytics
Understanding where viewers are engaging with your content is now easier than ever. With our new analytics dimension, you can see performance broken down by video and destination path within your properties.
For example:
- Event organizers can understand if webinar attendees arrive from the support page or events page.
- Auto manufacturers can see if their newest SUV videos perform best in the ‘new releases’, ‘SUV’ or ‘luxury’ sections.
- Publishers can compare how videos like the Messi transfer story perform across sections such as Main, Sports, Business, or Celebrities.
This granularity adds insight and helps you optimize placement, improve engagement, and guide content strategy.
Campaigns at Scale: Now Supporting 20K Daily Viewers
Your campaigns can now reach up to 20,000 daily viewers with confidence. This expanded capacity means you can connect with larger audiences while still capturing every important lead. As your marketing goals grow, Campaign grows with you.
Use Cases
- Media companies can rely on reports arriving on time to guide editorial and audience strategies.
- Enterprises can understand how different sections of their digital properties drive engagement and adjust accordingly.
- Marketers can scale campaigns to reach more viewers and generate more leads without worrying about system constraints.
The Big Picture
These enhancements are the result of sustained investment in innovation and customer value. They demonstrate how Brightcove engineering is focused on practical improvements that directly benefit your day-to-day work — from better insights to greater scale.
What’s Next
This is only the beginning. These improvements are the first proof of what’s possible when Brightcove’s engineering teams focus on unlocking efficiency and delivering new value. Stay tuned — there’s much more to come.
