Our teams have been hard at work making the Brightcove platform more powerful, more reliable, and more insightful for our customers. We’re proud to share three key improvements: enhanced scheduled reports, a new way to measure video performance with destination paths, and expanded scalability for Campaign. Each of these updates reflects our commitment to creating meaningful value and removing friction so you can focus on engaging your audiences.

Why It Matters

These enhancements are about giving you confidence in your everyday workflows and new tools to help you grow. Reports arrive when you need them, analytics go deeper to show you exactly how your viewers interact, and Campaigns now reach far larger audiences without limits holding you back. It’s the result of dedicated engineering efforts designed to make your work easier and more effective.

What’s New

Scheduled Reports, More Reliable Than Ever

We’ve strengthened the way reports are delivered, ensuring they arrive consistently, even for large accounts with complex data needs. That means less time spent checking, retrying, or manually recreating reports, and more time using the insights to make smarter decisions.

Video + Destination Path Analytics

Understanding where viewers are engaging with your content is now easier than ever. With our new analytics dimension, you can see performance broken down by video and destination path within your properties.

For example:

• Event organizers can understand if webinar attendees arrive from the support page or events page.
• Auto manufacturers can see if their newest SUV videos perform best in the ‘new releases’, ‘SUV’ or ‘luxury’ sections.
• Publishers can compare how videos like the Messi transfer story perform across sections such as Main, Sports, Business, or Celebrities.

This granularity adds insight and helps you optimize placement, improve engagement, and guide content strategy.

Campaigns at Scale: Now Supporting 20K Daily Viewers

Your campaigns can now reach up to 20,000 daily viewers with confidence. This expanded capacity means you can connect with larger audiences while still capturing every important lead. As your marketing goals grow, Campaign grows with you.

Vertical Videos Experience lets you deliver a TikTok/Reels-style vertical feed on the web, powered by Brightcove. It’s a mobile-native, swipeable, 9:16 video experience designed to boost time-on-site and repeat visits. Create it in minutes with Gallery and publish anywhere your audience already is. No custom code required.

Why It Matters

Short-form vertical video has become the default language of mobile audiences, especially younger viewers. Vertical Videos Experience gives you a proven, modern UX fully supported by Brightcove’s platform so you can move fast, meet audience expectations, and grow engagement at scale. With billions of annual mobile views across Brightcove players, optimizing for vertical is a direct line to impact.

How it works

• Create a new Gallery experience: in Brightcove Gallery, choose the Vertical Videos Experience, connect your playlist(s) or tags, and tailor basic styling to match your brand.
• Embed it into your site: publish from Gallery and embed the feed on any page. It’s responsive, optimized for 9:16, and tuned for mobile interaction out of the box.
• Measure and optimize: use Brightcove’s integrated analytics to track consumption and retention.

Animated Thumbnails bring motion previews to your video experiences. When viewers hover over or scroll past a video tile, a short, silent clip plays automatically so audiences can quickly gauge relevance and decide to watch. The result: faster content discovery, higher confidence to click, and a more modern, engaging video surface across homepages, galleries, and libraries.

Why It Matters

Static thumbnails make audiences guess. Animated Thumbnails replace guesswork with an authentic glimpse of the actual content tone, pacing, and subject right where decisions happen. For media companies, that means improved browsing and view-through across feeds and carousels. For enterprise teams, it means more engagement with product demos, town halls, and training. Customers who use motion previews typically see increased click-through to play, because curiosity is sparked in the moment of discovery.

How it works

• Add Animated Thumbnails to any video experience.
• On hover or as tiles enter the viewport, a lightweight, muted preview plays in place looping seamlessly.
• It’s performance-first: previews are delivered efficiently alongside standard playback metadata for minimal page impact.
• You control the experience: customize start time, end time, duration, and hover delay to match your design and audience behavior.
• Content controls are respected: previews are derived from permitted sources and work safely alongside SSAI, DRM, and custom monetization setups.

NextGen Live delivers Brightcove’s most advanced live streaming experience yet: 4K quality, SSAI monetization, and DRM protection—all within a single platform. Broadcasters, media companies, and enterprises can now stream at broadcast quality, monetize reliably, and protect valuable content without juggling multiple vendors.

Why It Matters

Viewers today expect cinematic live quality across every screen. At the same time, ad revenue remains essential—but traditional client-side ads are increasingly blocked. Rights holders and enterprises also demand top-tier content security.

Live streaming is reshaping viewing habits, especially among younger audiences. About 61% of U.S. adults ages 18–29 now primarily watch via streaming, with Gen Z and Millennials spending far more time online than on traditional TV. For publishers, delivering premium live experiences is no longer optional—it’s a necessity.

Until now, achieving quality, monetization, and security meant stitching together complex solutions. NextGen Live unifies them into one seamless workflow.

How it works

NextGen Live makes advanced streaming effortless:

• 4K Streaming: Enable 4K in your live setup—Brightcove handles adaptive renditions automatically for the best experience on any device.

• SSAI Monetization: Turn on server-side ad stitching to bypass ad blockers and deliver seamless, TV-like ad experiences.

• DRM Protection: Activate DRM with a few clicks using Widevine, PlayReady, and FairPlay for built-in, enterprise-grade security.

In minutes, you can upgrade from standard streaming to a secure, monetized, broadcast-grade experience.

Metadata Optimizer is an AI-powered assistant that auto-generates high-quality video metadata—titles, descriptions, tags, topics, and more—so your teams can publish faster with consistent, searchable libraries. Instead of starting from a blank field or chasing a taxonomy spreadsheet, you review smart suggestions, approve what you want, and move on. The result: less manual tagging, more findable content, and a smoother path from upload to audience. 

Why It Matters

Metadata is the backbone of video discovery and organization, yet it’s often the slowest, most inconsistent part of the workflow. Teams juggle backlogs, style guides, and ever-growing libraries—making it hard to keep content searchable, on-brand, and useful across sites, apps, and OTT. Metadata Optimizer tackles that head-on by using AI to propose structured, relevant fields at scale. It helps you maintain taxonomic consistency, improves searchability across your library, and frees creators to focus on storytelling—not data entry. It’s another step in Brightcove’s commitment to ship practical AI that solves everyday publisher challenges.

How it works

• Upload or select videos in Brightcove Studio and enable Metadata Optimizer (available as part of the Brightcove AI Suite).
• Our AI analyzes the video and returns suggested titles, descriptions, and tags aligned to common best practices.
• You review suggestions in a clean approval view—accept, edit, or dismiss—and apply in one click (bulk actions supported).
• You review suggestions in a clean approval view—accept, edit, or dismiss—and apply in one click (bulk actions supported).

Watch a quick 90-second demo to see Universal Translator in action:

Transcend all language barriers with Universal Translator! With automatically translated captions and authentic AI voice dubbing, you can translate your videos into over 30 languages, all without leaving Brightcove. 

Connect your content with the world

Don’t let language limit your audience or drain your budget. With Universal Translator, Brightcove customers can now localize their videos in just minutes, keeping the authenticity of the original voice and eliminating the high costs of traditional translation and dubbing. Whether you’re a broadcaster, a sports league, or a multinational enterprise, this feature transforms how you connect with audiences everywhere. No more juggling multiple vendors, lengthy production timelines, inconsistent quality, or inflated localization bills. Just one click, and your message speaks for itself—in any language—for a fraction of the cost.

How it works

Universal Translator is fully integrated into Brightcove Studio and API, so you can localize your videos without leaving your workflow:

• Transcription & translation – The system transcribes your video, then translates it into your language of choice, from over 30 supported languages.
• Reviews & editing – You have full editorial control to check and refine AI-generated transcripts before dubbing begins.
• Authentic AI dubbing – The dubbed track mimics the original speaker’s tone, style, and pacing for a natural, well-synced result.
• One-Click publishing – All done directly in Brightcove, no external tools or file exports required.

Watch a quick 90-second demo to see Universal Translator in action: