Independent Broadcaster Differentiates Itself With Media Buyers Using Server-Side Ad Insertion, Increasing Ad Inventory By An Astounding 35%

Independent Broadcaster Differentiates Itself With Media Buyers Using Server-Side Ad Insertion, Increasing Ad Inventory By An Astounding 35%

While most media organizations are past the hurdle of producing and distributing content, the landscape continues to change, and new challenges continue to emerge. The rise of ad blockers and the technology challenges associated with delivering quality content have left the economics of publishing ad-supported video strained.

Dive Deeper With Video Analytics: Introducing Audience Profiles

Dive Deeper With Video Analytics: Introducing Audience Profiles

Have you ever wanted to know the names of the individuals watching your videos? Then be able to follow up with them knowing what and how much they watched so you can send them additional info they actually want? How about knowing which employees watched 50% vs 95% of your internal “town hall” or training videos?

Top 5 Signs You May Need an eCDN

Top 5 Signs You May Need an eCDN

Last month I had the pleasure of co-hosting an event at the beautiful JCPenney headquarters in Dallas, Texas with my friends from Brightcove. The room was filled with internal communicators eager to gather new insights and learn lessons from one another about the role of media in employee engagement.