Brightcove’s Q3 2019 Global Video Index sees OTT sports content score

Brightcove’s Q3 2019 Global Video Index sees OTT sports content score

Sports programming has always been seen as the last bastion of broadcasters and pay-TV operators in their running battle with streaming; it was content that could help them maintain their footing as more consumers turned to over-the-top delivery of their movies, news and episodic TV. But that’s changing as more sports leagues, sports teams a...

How to run a webinar: The ultimate 101 guide

How to run a webinar: The ultimate 101 guide

Webinars can be a powerful video marketing tool for gaining new leads and engaging with your current customers. But setting up your first webinar may seem a little overwhelming. After all, you have to coordinate a lot of moving parts to ensure your live event goes off without a hitch. Not sure where to begin? Have no fear!

Disney goes OTT: The launch that defined a major industry shift

Disney goes OTT: The launch that defined a major industry shift

The pace of streaming services launching has accelerated and will likely continue as consumers more readily adopt over-the-top delivery as their method of choice for video entertainment. Last month, Disney rolled out its long-awaited Disney+ streaming service and — on the first day — the company saw more than 10 million sign ups.