Metadata Optimizer is an AI-powered assistant that auto-generates high-quality video metadata—titles, descriptions, tags, topics, and more—so your teams can publish faster with consistent, searchable libraries. Instead of starting from a blank field or chasing a taxonomy spreadsheet, you review smart suggestions, approve what you want, and move on. The result: less manual tagging, more findable content, and a smoother path from upload to audience.
Why It Matters
Metadata is the backbone of video discovery and organization, yet it’s often the slowest, most inconsistent part of the workflow. Teams juggle backlogs, style guides, and ever-growing libraries—making it hard to keep content searchable, on-brand, and useful across sites, apps, and OTT. Metadata Optimizer tackles that head-on by using AI to propose structured, relevant fields at scale. It helps you maintain taxonomic consistency, improves searchability across your library, and frees creators to focus on storytelling—not data entry. It’s another step in Brightcove’s commitment to ship practical AI that solves everyday publisher challenges.
How it works
- Upload or select videos in Brightcove Studio and enable Metadata Optimizer (available as part of the Brightcove AI Suite).
- Our AI analyzes the video and returns suggested titles, descriptions, and tags aligned to common best practices.
- You review suggestions in a clean approval view—accept, edit, or dismiss—and apply in one click (bulk actions supported).
- You review suggestions in a clean approval view—accept, edit, or dismiss—and apply in one click (bulk actions supported).
Watch a quick 90-second demo to see Universal Translator in action:
The Big Picture
Metadata Optimizer underscores Brightcove’s product velocity and pragmatic AI approach: ship tools that remove friction, strengthen governance, and lift outcomes you can feel—like faster publishing and better findability. Combined with our broader AI Suite, it helps customers modernize their video operations without ripping and replacing existing systems. It’s durable value for libraries of any size, from a few hundred assets to millions.
What’s Next
We’re exploring new AI-assisted workflows to deepen automation and editorial control, including intelligent thumbnail generation, automated chaptering, and more. Expect frequent updates as we expand what AI can do for your video lifecycle.
Try it today!
Metadata Optimizer is available in the Brightcove AI Suite and via API.
