Brightcove Launches Quality of Experience Analytics and Insights to Measure the Impact of Video Performance
QoE Analytics and Insights will equip companies with the data they need to gauge the effectiveness and efficiency of their video content and its delivery to create actionable insights
BOSTON – April 18, 2023 – Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced it is launching Quality of Experience (QoE) Analytics and Insights, two new products to help media organizations and enterprises understand the quality of the delivery of their streaming video content and measure its impact on user experiences. The innovative solution uses machine learning to transform raw data into actionable insights that customers and content owners can use to enhance the viewer experience and increase audience engagement.
“As a media company, it is imperative to understand how your video content is performing and being delivered and received by your target audience,” said Marty Roberts, SVP of Product Strategy and Marketing for Brightcove. “By introducing these two new products focused on the quality of experience for video, Brightcove is giving its customers the necessary tools to make data-informed decisions about its content, that content’s delivery and the actions needed to enhance the viewer experience further and drive engagement.”
As the quality of a viewer’s experience can significantly impact their loyalty to the content they consume, Brightcove’s introduction of a QoE solution can be crucial to a company’s content success. The solution consists of two products:
- QoE Analytics – Through the use of any Brightcove-powered playout and players, this product will collect, synthesize and surface metrics for troubleshooting and improving users' viewing experience across a wide range of dimensions. Metrics reported will include error rate, average video start time, stall rate and average upscale time.
- QoE Insights – Building on the QoE Analytics information, this product will incorporate the data and user engagement metrics to bring impactful insights for media companies to determine their audience’s QoE tolerance, abandonment factors, and driving factors for intervention. The reports will aggregate a QoE Score, QoE Tolerance and QoE Benchmarks.
With these two products, Brightcove customers will be able to gauge how viewers experience their video content and if there are any impairments that may negatively impact engagement. As a result, customers will receive data-backed reports on content performance and how changes made within their publishing, delivery and viewing platforms impact viewers.
As the leading video platform globally, Brightcove is unique in being able to combine robust QoE analytics with deep audience engagement and viewer retention metrics to produce actionable insights and ensure media companies deliver the most engaging audience experiences.
For more information, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow on LinkedIn, Twitter, Facebook and Instagram. Visit www.brightcove.com.
Joseph J. Nuñez
Director of Communications and Public Relations