Stuff
Publishers
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SSAI
Video Cloud
How Stuff moved beyond traditional journalism
Oct 1, 2025
THE NEED
Stuff needed a trusted partner to create a brand new video platform offering storytelling across multiple genres and audiences.
THE ANSWER
Brightcove video, with its 24/7 reliability, technical expertise, industry reputation, and OTT solution, made this happen quickly, easily, and with no added development costs
THE RESULTS
- 3 MILLION+ views per month
- 27 genres
- 78 channels
- Thousands of videos featuring news, entertainment, lifestyle documentaries, music, sports, business, and much more
As the way we consume news and information changes, publishers must also adapt to connect with audiences in new ways. Reaching beyond its traditional journalism platform, Stuff has created created a bold new streaming service called Play Stuff. Powered by Brightcove®, this experience delivers local and international video content across news, sports, entertainment, and lifestyle programming, with material originating from Reuters, Press Association, Nine, ABC, The Guardian, The Telegraph, Bravo New Zealand, Al Jazeera, Sky Vision, Rugby Pass, NZ On Screen, and many more.
PUBLISHERS INNOVATE WITH VIDEO
Like many in the publishing industry, Stuff set out to increase its video footprint, deliver more storytelling with video, and meet the demands for new OTT (over the top) experiences. This gave rise to Play Stuff, which features a mix of short- and long-form programming focused on news, sports, entertainment, lifestyle, and documentaries. Play Stuff quickly became New Zealand’s new home for entertaining, informative, and compelling video. “The idea was to create a rounded product that goes beyond the traditional news space and into the world of entertainment and beyond,” said Paddy Buckley, Head of Video Products and Strategy at Stuff. “Play Stuff represents a huge opportunity for us to rethink the way we tell our stories and look at new opportunities with video.”
27 GENRES...78 CHANNELS...THOUSANDS AND THOUSANDS OF VIDEOS
Being able to lean on an organisation like Brightcove was essential for us. They have a robustness in their systems that we need. And we need to ensure that there is a high level of responsiveness to any problems that we encounter. We really need to trust our partner being able to deliver 24/7.
Carol Hirschfeld
Head of Video/Audio and content partnerships
