Analytics Archives

COLLECTING AND USING VIDEO ANALYTICS TO DRIVE DEMAND

Video analytics are one of the most useful tools for digital marketers and communications professionals to determine ...

IMPROVING HLS PLAYBACK FOR LIVE STREAMING

The problem with live playback is that there are times where the many "unknowns" make selecting the correct segment t...

USING AN MP4 INSPECTOR TO ANALYZE VIDEO TRANSMUXING OUTPUT

To determine if the output from our transmuxer was correct, we built an MP4 inspector that allowed us to visually com...

BRIGHTCOVE PRODUCT UPDATES: VIDEO CLOUD STUDIO

Over the past year, we’ve enhanced Video Cloud Studio with new features and improvements, receiving excellent feedbac...

VIDEO IN MARKETING AUTOMATION: 3 UPDATES TO MAKE IT EASIER

Without Brightcove Audience or video in marketing automation, you’re missing key opportunities to fully leverage vide...

Calculating the ROI of interactive videos

Despite the high evaluation of marketers regarding the effectiveness of interactive videos, they still cannot calcula...

ARE EUROPEAN BROADCASTERS READY FOR TOMORROW’S VIEWERS?

Video consumption habits are evolving, reshaping how audiences watch TV and access content, emphasizing on-demand and...

UNDERSTANDING THE POWER OF VIDEO

“A picture is worth a thousand words” rings truer today, as consumers seek maximum information with minimal effort in...

USING SALESFORCE BULK API AND APEX CODES WITH BRIGHTCOVE

We built a new synchronization system that consists of a data pushing engine called RedLine and a set of Salesforce A...

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