Analytics

OTT_Churn

OTT CHURN: EVERYTHING YOU NEED TO KNOW

The OTT churn rate is a primary indicator of the health of a subscription video business and how successful it is ret...
News_Publishers

KEY VIDEO METRICS FOR NEWS PUBLISHERS

Quickly identifying stories that drive viewer interest is paramount, and making the right content decisions depends o...
Increasing_OTT_Engagement

INCREASING OTT ENGAGEMENT WITH AGGREGATED VIDEO ANALYTICS

Keeping your audience engaged means having all of your audience, content, and service data securely stored and harmon...
Lead_Scoring

VIDEO MARKETING METRICS: HOW TO SCORE LEADS

More important than selecting metrics, setting thresholds, and assigning points is giving your model time to work.
Buyer_Personas

OPTIMIZING BUYER PERSONAS WITH INTERACTIVE VIDEO METRICS

Interactive video makes gathering customer feedback more convenient and relevant.
Content_Personalization

BETTER CONTENT PERSONALIZATION WITH VIDEO ANALYTICS

Video content data is more relevant. And with the right technology, it can be more accurate and easily harmonized.
Video_KPIs

VIDEO KPIS: DO YOUR METRICS MATCH YOUR BUSINESS MODEL?

While the key difference between B2B and B2C is subtle, it has a significant effect on how to use and measure video c...
Launching_An_OTT_Service

LAUNCHING YOUR OWN OTT? THINGS YOU NEED TO KNOW

Having the right technology is no longer enough. You need the best experience.
Context_Aware_Encoding

CONTEXT-AWARE ENCODING: TESTING FOR COST SAVINGS AND QOE

Better viewing quality at reduced CDN costs isn’t theoretical. It’s achievable and essential.

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