View From the Top: Optimal Strategies for Video Advertising
Brightcove Chief Strategy & Corporate Development Officer David Beck is joined by Sean Buckley, Chief Revenue Officer of Magnite, the world’s largest independent sell-side advertising platform. Together they will discuss trends and share best practices for data collection in an advertising ecosystem so you can serve up the most relevant ads to viewers while maximizing revenue in the process.
Meet The Guests
Guest: Sean Buckley, Chief Revenue Officer, Magnite
As Magnite’s Chief Revenue Officer, Sean Buckley steers and oversees Magnite’s global commercial teams. Sean cultivates Magnite’s relationships with media owners, buyers and partners driving adoption and growth of omnichannel programmatic advertising.
Prior to Magnite, Sean was instrumental in growing the business as the Chief Operating Officer at SpotX. Under his leadership, SpotX significantly expanded its platform business, providing media owners with a solution to holistically manage their CTV and OTT video programmatically. Magnite acquired SpotX for $1.2B in May of 2021.
Sean has received industry-wide recognition for his work, most recently being named one of Business Insider’s “TV Insiders to Know.”
Host: David Beck, Chief Strategy & Corporate Development Officer, Brightcove
David leads strategy, business development, and corporate development at Brightcove.
David served as the EVP, Head of Content Strategy & Business Operations of AMC Networks where he led the strategy to accelerate AMC’s streaming business model transformation. He architected the strategy and operational roadmap to launch a suite of integrated Linear, SVOD (AMC+), and AVOD/FAST services and partnerships for B2B and DTC distribution.
Prior to his time at AMC, David served as the EVP, Corporate Strategy & Operations at Warner Media, and Chief Strategy Officer of TNT & TBS. At WarnerMedia he was responsible for developing the strategies and driving the roadmap planning process for a broad set of growth opportunities, including the development of the initial strategy and roadmap that would become HBO Max, as well as several acquisitions and enterprise partnership strategies in growth sectors including Esports, Audio/Podcasting, and talent monetization.
Prior to Warner Media, David co-founded BRAVE Ventures (acquired by Turner), a 20+ person Media/Tech/Consumer advisory and investment firm. BRAVE developed growth initiatives, strategies, business cases, and operational roadmaps for clients’ including Viacom, Turner, CBS, A+E, Sony/Crackle, and Mattel. These included Turner Launchpad, an industry-leading, hundred+ million-dollar social video monetization platform for ad sales which ultimately led to Turner’s acquisition of Brave, to incubating Delmondo, a social video analytics platform acquired by Conviva.
Outside of work, David has been a big supporter of MIT’s Entrepreneurship Center having helped expand the Delta v Accelerator program from Cambridge to New York and serving as a mentor/advisor to multiple companies in the program. He also founded and chairs the Board of the RHS Ignite Foundation, a non-profit which supports High School Incubator & Accelerator programs.”
