HOW WENDY’S FRESH APPROACH TRAINED EMPLOYEES FASTER

bc_campaign_editor_4 on December 9, 2024

BRIGHTCOVE HELPS STREAMLINE OPERATIONS, IMPROVE RESTAURANT SAFETY, AND CREATE INCLUSIVE CULTURE

What started in 1969 as a single hamburger restaurant in Columbus, Ohio has now transformed into one of the world’s largest franchise operations. Wendy’s founder, Dave Thomas, began franchising the restaurant in 1973, opening more than one thousand locations within the company’s first 100 months. Now, 95 percent of its restaurants are franchise-owned.

Effective, streamlined communications is critical to the successful training, aligning, and engaging of Wendy’s diverse workforce, which includes corporate staff, company-owned restaurant employees, and franchise teams. Today, the company uses Brightcove-powered video to drive its internal communications and training programs for all constituencies. By replacing written memos and hard copy learning material with video, Wendy’s is able to rapidly deliver secure, consistent, role-appropriate content and aligned messaging to all.

Also, using Brightcove to distribute Wendy’s training videos has played an important role in reducing the length of employee training time, which has subsequently helped facilitate more effective operations, improve restaurant safety, and create an inclusive company culture.

LIVE EVENT STREAMING & PORTALS CREATE INTERNAL AND EXTERNAL ENGAGEMENT

BEST PRACTICES FOR CORPORATE VIDEO STRATEGIES

GET THE PLAYBOOK

Wendy’s partners with Brightcove to deliver video on demand (VOD) through the organization’s intranet portal, “WeConnect.” The portal, accessible only to Wendy’s corporate employees and franchise owners, features video communications announcing news, updates, and vital corporate information. Chelci Fauss-Johnson, Wendy’s digital media senior specialist, says the company has become more involved in creating and distributing video content through the internal portal, simply because it works better than email or written memos. Plus, executive staff has grown increasingly enthusiastic about it, even requesting more frequent communications to the franchisees, including monthly quiz videos.

Our training videos promote safe behavior and help to reduce the risk of accidents in our workplace.

TIM WICKS-FRANK

LEAD LEARNING ARCHITECT

Wendy’s also makes use of live stream video through Brightcove Live, which delivers off-site viewers real-time video footage of officer and director meetings, employee meetings, general conventions, and the company’s annual Investor Day via the WeConnect portal. The latter event, hosted at Wendy’s corporate headquarters in Dublin, Ohio, covers the organization’s fourth quarter and cumulative year results, attracting over 700 views across the company, primarily servicing those who can’t be on-site. Meanwhile, live stream video of Wendy’s general conventions, which have high physical attendance, garner over 500 off-site views.

To continue driving employee engagement across the Wendy’s organization, Fauss-Johnson says live stream footage is repurposed into VOD assets, which are then posted on the WeConnect portal. “Ninety-five percent of things we do are for our franchisees. That’s really what our main goal is, getting information out to them,” says Fauss-Johnson.

Live stream and VOD not only help boost Wendy’s employee engagement and enhance inclusiveness, but also save the company valuable operational expenses. Fauss-Johnson explains: “If we buy the streaming hours [through Brightcove], it’s more reasonable to go with a live stream versus an operator-assisted call and a WebEx. So, we’ve been using streaming a lot more in the past two years here than we ever have. We like to use video to get people more involved. And I think what we’ve done so far really helps.”

WENDY'S BRINGS EMPLOYEE TRAINING & RESTAURANT SAFETY TO LIFE THROUGH BRIGHTCOVE VIDEO

Wendy’s also uses video for training, education, and HR-related purposes. In fact, HR and operations teams have been heavily involved in creating short-form videos, typically three minutes long, that help explain new products, equipment management, and food preparation. So far, they’ve produced over 300 VOD assets, which are published to the WeConnect portal. These same videos are also uploaded to company’s learning management system (LMS).

As video has become an integral part of employees’ professional development, Wendy’s has seen tremendous results in the way of training and education. Teams from human resources and operations are requesting so much video that production has more than tripled.

“Videos are a great addition to our blended training approach,” says Tim Wicks-Frank, lead learning architect at Wendy’s. “The videos are playing a big part of our overall training program.”

Wendy’s instructional videos, which include pop-up quizzes and other interactive features, have had such a positive effect on employee learning retention, the company has decreased seat time in training courses. Employees are spending less time training and more time being productive in restaurants. Also, the Wendy’s training team has received positive feedback from restaurants regarding the use of training video. Employees have praised the training methodology for helping enhance safe work environments—a good thing for staff and customers alike.

“Our training videos promote safe behavior and help to reduce the risk of accidents in our workplace,” notes Wicks-Frank.

WENDY'S RELIES ON BRIGHTCOVE FOR SECURE VIDEO DISTRIBUTION TO EXTEND REACH

With Brightcove’s easy-to-use technology, streamlined functionalities, and fail-safe security, Wendy’s has pushed video communications front and center. Says Wicks-Frank, “It’s made it easy for us to distribute video for training purposes.”

Brightcove’s integrated file transcoding, in particular, has made content distribution a breeze. The Brightcove platform automatically formats multiple renditions of a single video file for multipoint distribution. This ensures Wendy’s can provide all audiences a great viewing experience on any device—desktop, mobile, or connected TV—regardless of connection speed.

“Not all our restaurants have equal network capabilities, so those multiple renditions are wonderful. Because of that, it’s enabled us to reach a much wider audience,” says Wicks-Frank.

Brightcove’s security capabilities are also critical, given the company’s sensitive information shared via video behind the Wendy’s firewall. Support for encrypted video and flawless streaming via the WeConnect private portal are just a few of the security features that give Wendy’s IT team peace of mind.

“It’s important to us that we distribute video in a secure fashion,” says Fauss-Johnson. “Brightcove helps support that requirement.”

Looking ahead, both Wicks-Frank and Fauss-Johnson expect to introduce more interactive video to Wendy’s communications repertoire, encouraging users to engage with video content directly on screen. They both agree this feature, along with additional Brightcove functionalities, will help them further maximize the power of video for Wendy’s.

HOW HARNESS RACING VICTORIA GREW VIEWERSHIP 52% IN 6 MONTHS

bc_campaign_editor_4 on December 9, 2024

HIGH STAKES GROWTH

52% Viewership Growth

TrotsVision, Harness Racing Victoria’s dedicated streaming platform, grew from 54,894 views in August 2021 to 83,292 views in January 2022.

250% Demographic Growth

TrotsVision helped Harness Racing Victoria grow its 18-35-year-old audience by 250%. That demographic now outpaces all other age segments for growth.

Across Victoria, Australia, 28 different clubs bring fans the fast-paced action sport of harness racing. Overseeing all of this is Harness Racing Victoria, which realized the sport was just scratching the surface of its amazing potential to attract and engage audiences. By partnering with Brightcove, the organization is using video to create new excitement, build more organizational efficiencies, and above all transform the way this sport is enjoyed by a growing base of eager fans.

HARNESS RACING WAS FALLING BEHIND

Despite all the fun and intensity associated with harness racing, its popularity has struggled across the world–not just in Australia. Why? The aging demographic is one big reason. Generally targeted to an older audience, the sport was not reaching younger cohorts in a meaningful way. This presented a big problem: if the fan base kept shrinking, that would have a serious ripple effect: There’d be less fans, which would mean less demand for racing, less demand for racing professionals, and even less demand for horses themselves. This could cause the entire harness racing experience to suffer with no way to remain relevant in a competitive racing wagering landscape.

But the communications and technology teams at Harness Racing Victoria refused to accept this status quo, and instead set in motion a plan to seize three big opportunities:

  1. Leverage the vast potential and popularity in wagering.
  2. Create higher visibility and engagement through a digital viewing experience.
  3. Connect with the sweet spot of younger demographics–the 18-35 year olds.

How could they achieve all of that? One word: video. “There was a real appetite for video content,” said Cody Winnell, Media and Communications General Manager for Harness Racing Victoria. “It showed us that we could actually change the way that harness racing is presented in Australia.”

VIDEO DELIVERS A MORE ENGAGING FAN EXPERIENCE

There was no other product in the market that came close to delivering everything we wanted in one solution. And that became evident pretty soon when I reached out to Brightcove.

DARREN SKILLEN

DIGITAL DEVELOPER

In 2018, Harness Racing Victoria launched TrotsVision, a streaming platform dedicated to harness racing. Initially set up as an “automated service” which limited the channel’s storytelling potential, the fuse had been lit and Harness Racing Victoria was on its way. Then Brightcove entered the picture, presenting Harness Racing Victoria with a robust platform that met every need with Brightcove Cloud Playout, Live, and Video Cloud.

For fans, the relaunched TrotsVision delivered a whole new experience. Viewers could now enjoy a behind-the-scenes look at the track, getting an inside view at all the action between races. What’s more, TrotsVision opened up a new perspective on the harness drivers, showing the “face behind the helmet” as the personalities of these colorful and witty drivers was allowed to shine through. The viewing experience would engage fans with versions of their favorite songs, have fun with famous movie and TV quotes, announce contests on social media, award prizes, and more.

TrotsVision became an always-on touchpoint for fans who wanted to experience the excitement of the sport beyond the race track. This digital extension was very attractive to younger audiences who also have higher expectations for on-demand viewing and entertainment from sport brands.

This improved experience helps drive substantial growth, according to Cody Winnell. “TrotsVision is growing the overall audience, bigger and bigger each month, and from that overall audience, some people will come and go from the track. That’s okay because the audience overall will continue to grow.”

Since partnering with Brightcove, TrotsVision has grown from 54,894 views in August 2021 to 83,292 views in January 2022. Furthermore, TrotsVision has helped Harness Racing Victoria grow its 18-35-year-old audience by 250%. That demographic is now outpacing all other age segments for growth, which is significant given Harness Racing Victoria’s overall audience grew by 76% over the same period.

Down the road, this audience growth can position TrotsVision as a revenue-driving hub that capitalizes on sports wagering and other monetization opportunities like advertising and sponsorships.

HARNESSING INTERNAL EFFICIENCIES

In addition to increasing viewership and engaging a younger demographic, Brightcove’s technology also helped Harness Racing Victoria gain tremendous organizational efficiencies. “The further I got into Brightcove, I realized that this was the one,” said Darren Skillen, Digital Developer at Harness Racing Victoria. “Brightcove gave us that solution where we could have everything in one place.”

That efficiency was clear with TrotsVision, which is powered by an internal video library that can be searched by horse or driver. This allows race officials–known as “stewards”–to evaluate individual races. This was a major change, because before this video library came along, the stewards would actually have to go into the office, pull something out of the archive, load it up, view it and then put it back. Not anymore. They now have about 18 months of replays available digitally, at the click of a button.

What’s more, Brightcove’s technology made it possible to use an API and attach race information to each of the replays. With that ability, Harness Racing Victoria could now create an online gallery of replays with a custom search functionality where anyone could search for a horse or a driver or any other particular trait. For both staff and fans, this brand-new efficiency was a major leap forward.

An integrated solution even boosted the organization’s social media channels. Previously, to get a clip of the race out on social media, the team would have to download a race video, send it to an editing program, choose the in and out points, export it, and post it maybe 90 minutes later. But with the help of Brightcove’s technology, they can simply clip the content live, post it, and have a highlight of something that actually just happened. For content-hungry audiences, nothing compares to this fresh and relevant material.

Whether it’s a race for horses or a race for viewers, the stakes are always high. Brightcove is glad to partner with Harness Racing Victoria and looks forward to all the ways that video will continue to stay in the lead.

HOW SONY MUSIC BROUGHT LIVE MUSIC TO 1 MILLION VIEWERS

bc_campaign_editor_4 on December 9, 2024

A FIRST-OF-ITS-KIND PLATFORM

8 Weeks

Stagecrowd launched a short 8 weeks after emergency declaration

351 Performances

Streamed in the six months following launch

1 Million Viewers

Stagecrowd brought live music to 1 million viewers at the same time

For music fans everywhere, there’s nothing better than the joy of experiencing live music. In-person concerts are often a once-in-a-lifetime opportunity to see an artist, feel the music, and connect with other fans. So when the Japanese government required live events to be canceled due to the COVID-19 pandemic, Sony Music Solutions created Stagecrowd, a first-of-its-kind online livestreaming platform.

“We launched Stagecrowd just two months after the initial state of emergency declaration in Japan. The rapid launch was part of our mission to keep fans and artists connected through live performances,” says Mr. Onodera, Chief Producer at Stagecrowd. “If Sony was going to enter the livestreaming business under its own name, it was absolutely necessary to guarantee superior service.”

With viewer numbers quickly skyrocketing for large-scale livestream events in Japan during the pandemic, scalability and reliability were critical. At the time, Sony Music Solutions was already using Brightcove to livestream artist fan club events, and the business knew it could trust the same broadcast-quality streaming technology for Stagecrowd.

“We have always had a great relationship with Brightcove, and their strong reputation for high-quality, large-scale delivery meant that we didn’t even consider any other options. The stability of Brightcove’s platform helped us to deliver high-quality livestreaming, right from the first Stagecrowd performance,” says Onodera. “I’m really glad that we chose Brightcove—both event organizers and viewers have given Stagecrowd’s livestreaming high praise for video and sound quality and overall stream stability.”

We were always nervous about large-scale livestreaming with more concurrent connections than we’ve ever had before. Brightcove has been instrumental in making it a success. We look forward to continuing to work closely with them.

MR. TANAKA

EXECUTIVE OFFICER, DIGITAL BUSINESS COMPANY, SONY MUSIC SOLUTIONS

One of the other keys to Stagecrowd’s success has been its ability to create highly entertaining, well-produced events that can deliver on a performer’s creative vision. “Livestreaming involves a lot of lighting and other original effects. We work with the Brightcove team to make any potential adjustments to ensure the best possible experience for our fans,” says Mr. Kasai, Sales and Marketing Manager at Stagecrowd.

By using Brightcove and avoiding technology-related streaming challenges, artists as well as their fans have come to quickly trust Stagecrowd’s high-quality video and sound production. “We have never encountered any problems with Brightcove, and actually, Brightcove is very helpful in investigating potential problems that may occur even outside of the Stagecrowd platform,” says Kasai.

The Stagecrowd team also takes advantage of Brightcove’s detailed analytics, such as total viewer fluctuations during a livestream, retention rates, and viewing devices. “We share this data with our management to help them optimize the streaming environment for all viewers. Being able to provide this data to the artists whose content we manage has also helped us build and solidify excellent relationships,” says Kasai.

Delivering legendary live performances by famous artists has allowed many more people to discover Stagecrowd as a destination for high-quality, live music. “Just like how others scroll for a movie or drama on Netflix, viewers can scroll to find a live show they want to see on Stagecrowd,” says Onodera. “On Stagecrowd, we offer paid livestreaming events to the public as well as exclusive streams to fan club members.”

In the first six months since its launch, Stagecrowd livestreamed 351 performances to millions of people during peak viewing times, generating substantial revenue for the business and earning a top-notch reputation among livestreaming services in Japan. And while Stagecrowd may have been created in reaction to the pandemic, it will continue to be a major sales driver for Sony Music Solutions well into the future.

“I think that paid streaming services are here to stay. In the post-pandemic world, they will become an alternative to real live performances. Especially for popular artists who sell out concert tickets instantly, the potential for ticket sales will be unlimited,” says Onodera.

“In the near future, we hope to offer livestreaming of international artist performances to Japan. Right now, it’s impossible for overseas artists to tour Asia, so we are working on Stagecrowd to deliver live performances in the region. In the future, we would like to further improve our streaming quality and expand our business capacity to deliver all levels of live performances with clear, stable video,” says Kasai.

With the benefit of Brightcove’s dependable livestreaming technology and first-rate customer support, the Stagecrowd brand will continue to cement Sony Music Solutions’ reputation as an international entertainment powerhouse. We’re proud to continue to support Stagecrowd’s flawless track record and help provide the best livestream performances for music fans around the world.

HOW TENNIS AUSTRALIA TURNED OBSTACLES INTO OPPORTUNITIES

bc_campaign_editor_4 on December 9, 2024

Tennis Australia typically hosts up to 400 athletes for the Australian Open (AO). But with a cap on the number of international visitors permitted in the country, the team at Tennis Australia decided to run the men’s and women’s qualifying matches for AO 2021 in Doha and Dubai. That solved the travel problem, but it created a new one with time zones: If a match started at 5:00 PM Melbourne time, it would run until 4:00 AM the next morning – not great for viewership. And with the government’s COVID-19 restrictions, people who would typically be cheering from the stands would have to watch from afar.

So the team at Tennis Australia decided to view these obstacles as opportunities to think differently about video and create new experiences for tennis fans in Australia and around the world. “I suppose in a lot of ways, we just tried to remove barriers for our event – from a fan perspective on site, for our media, for our staff, and especially our fans consuming globally as well,” says Tennis Australia Supervising Producer of Live Events, John O’Neil. “We were looking at how to bring everything together so there’s a consistency and seamlessness in our video experience.”

CREATING A NEW VIRTUAL MEDIA HUB

There are three groups of people who are critical to any successful sporting event: the players, the patrons, and the press. Typically, Tennis Australia prides itself on catering to the needs of all stakeholders, and this year there were specific challenges for the international media, which mostly had to cover the entire event remotely. “In some scenarios last year, journalists were forced to watch local broadcasts or find local coverage of, say, the U.S. Open or the French Open, to then report on it and generate media exposure,” says O’Neil. “Our aim was to provide a seamless service and provide media around the world with the best possible access to every match. This gave us the opportunity to leverage our existing Brightcove investment and infrastructure as part of creating our Media Hub. We had a really strong and clear vision of what we wanted to achieve.”

By creating a new Media Hub video platform, Tennis Australia was able to replicate the access and experience media would have covering the event on site. In the Media Hub, journalists could watch live match footage on all 16 courts, livestream press conferences, watch behind-the-scenes content, and even participate in both press conferences and one-on-one interviews via Microsoft Teams, all from one centralised platform. “We were trying to create that ‘as if you were here’ experience for our media,” says O’Neil. “It has meant that if someone is covering a match on court 13 or court 16, or on a court that would not necessarily be on a terrestrial or OTT platform, they’re allowed to see it, talk about it, and provide commentary and coverage for it.” All in all, 1,200 broadcast journalists and 475 media representatives reported on the 2021 Australian Open from the Media Hub, earning Tennis Australia positive global coverage for supporting a group that’s key to the tournament’s success.

CREATING A NEW SPATIAL AUDIO EXPERIENCE FOR THE VISUALLY IMPAIRED

The Brightcove video platform allows us to do whatever we need it to, and with full confidence that we’re not going to break it. It’s that confidence in knowing that we can really stretch the system and it’s going to respond accordingly.

JOHN O’NEIL

SUPERVISING PRODUCER OF LIVE EVENTS, TENNIS AUSTRALIA

Dylan Alcott, an Australian wheelchair Grand Slam champion and Paralympic gold medallist tennis player, has become a prominent advocate for people who are mobility-challenged, helping to raise awareness and create more opportunities for inclusion in sports. Inspired by Alcott’s efforts, Tennis Australia’s innovation team leveraged Brightcove technology to create a 15-channel spatial audio experience specifically designed for people who are unable to see a tennis match. “We’ve also been looking at how else we can use Brightcove to deliver more inclusion and bring more people to sports in a different way,” says O’Neil.

CREATING A NEW TAKE ON A TRIED & TRUE PARTNER EVENT

As part of the Australian Open every year, Tennis Australia hosts AO First Serve, an event designed to engage partners and offer them a sneak peek into the tournament. Unable to host a physical event this year, the Tennis Australia production team filmed original content and stories in their studios and published the video through Brightcove across different time zones, enabling them to still connect with partners and showcase the event. “I think a picture tells a thousand words, and a video tells a million stories,” says O’Neil. “When you can show video content, it brings out the emotion and tells the story. And I think you can’t underestimate the impact of storytelling.”

CREATING NEW CONTENT OPPORTUNITIES FOR INTERNAL COMMS

Like many organisations, Tennis Australia has also undergone substantial changes in how internal teams communicate, collaborate, and work remotely – and that has meant more opportunities for video. “We’ve also made a lot of content for ourselves, to keep each other informed and communicate what’s happening,” says O’Neil. “We take our full-length video content, tighten it up, and then send it out to people through Brightcove.” Everything from the latest CEO town hall to COVID policy updates, cocktail tutorials to yoga classes, are all available for the Tennis Australia staff through the Brightcove platform. “Brightcove has helped us, as an organisation and as teams, to stay together when we’ve been working remotely.”

A LONG-TERM “LOVE” STORY

For years now, Tennis Australia has offered its audiences everything from livestreams to video-on-demand content, on both AusOpen.com and their mobile app, all streamed by Brightcove. “I suppose we’ve had a long-term relationship with Brightcove,” says O’Neil. With ambitious plans to continue to expand and create even more content opportunities, Tennis Australia relies on a partnership that has stood the test of time. “I know that Brightcove is a market leader; everything that we need is there, and the support we get is great, and it has delivered what we need it to deliver.”

During live sporting events, Tennis Australia will sometimes simultaneously livestream up to 16 courts for up to 14 hours a day. “We recently had probably the most ambitious day of tennis ever. We did 98 tennis matches in one day. Normally the Grand Slam is 64 matches. We did 98.” At this year’s AO, the organisation simultaneously streamed 16 match courts, one behind-the-scenes feed, two interview rooms, one world feed production, and two practice courts – clearly, reliability is critical.

Scalability is just as important. During a typical year, the production team might create one or two pieces of content a week, but when the AO rolls around, they’re suddenly pushing terabytes of data. “We don’t have the luxury of sporting organisations or sporting events that have months and months of a season and lots of content happening over that period of time,” says O’Neil. “The ability to go ridiculously hard for an intense burst of content, but then to be able to go back again is really important. So that’s one of the critical reasons why we chose Brightcove: that true elasticity to be able to grow, but more importantly to scale back down to our needs for the other 48 weeks of the year.”

According to O’Neil, it would be impractical for Tennis Australia to build a massive video infrastructure in-house, both in terms of time and money. Fortunately, they don’t have to. “The Brightcove video platform allows us to do whatever we need it to, and with full confidence that we’re not going to break it. It’s that confidence in knowing that we can really stretch the system and it’s going to respond accordingly.”

Tennis may be one of the world’s great individual sports, but we at Brightcove couldn’t be prouder to be part of the Tennis Australia team.

HOW THE BODY COACH TOOK CONTROL OF ITS GROWING BRAND

bc_campaign_editor_4 on December 6, 2024

After successfully launching via YouTube in 2015, fitness brand The Body Coach shifted gears in 2020 to build an audience on its own terms with a video fitness and nutrition experience powered by Brightcove technology.

OWNING AN AUDIENCE

Founded by Joe Wicks, The Body Coach is a brand that has built a culture of fitness and healthy eating for millions of people around the world. Joe Wicks has been called “the UK’s PE teacher” after his workouts skyrocketed in popularity during the onset of the COVID-19 pandemic.

Since its launch, YouTube had been The Body Coach’s sole video delivery platform for workout content, and with more than 300 million views and 2.78 million subscribers on YouTube, The Body Coach knew their audience and the value of their content. Furthermore, The Body Coach has been able to keep users engaged by providing a tailored service for each subscriber, from workout regimes that increase in difficulty to personalized meal plans.

By 2020, The Body Coach was ready to harness the power of its content and reach its audience directly, having outgrown the brand control limitations of free platforms. As part of their OTT subscription service, The Body Coach selected Brightcove to power the live and on-demand video experience.

MAKING MOVES

Having a partner like Brightcove has been great. We’ve scaled smoothly across geographies without any problems.

SAAGAR BAINS

HEAD OF PRODUCT AT THE BODY COACH

To match the user experience, The Body Coach needed a mobile app that would not only keep users coming back for the singular Body Coach workout, but would also reflect the brand’s high production standards.

The cornerstone of the app experience would be the on-demand and live video content that had made The Body Coach so popular in the first place, supported by Brightcove security technology. Hosting hundreds of on-demand videos meant having complete control of the user experience and delivering compelling video content. Users can also join live fitness sessions that are delivered securely with Brightcove’s livestreaming capabilities, where they can work out virtually with thousands of others on the app.

PROTECTING THE BRAND

Video’s profitability makes it particularly alluring to pirates, which can cost brands billions of dollars in lost revenue alone — not to mention the effects on brand image. While piracy through OTT apps is low, any subscription service can attract pirates.

The Body Coach partnered with digital product studio ustwo to bring its fitness experience to digital life. To match the piracy risk, ustwo used three Brightcove security methods. The first was HLS encryption. The Body Coach brand would be protected by end-to-end encryption that ensures the video could not be downloaded or shared to other platforms. Then, token authentication and playback authorization would work together to ensure that the right person was watching the right content, helping The Body Coach deliver a highly personalized mobile app experience.

RESULTS

With more than 24,000 reviews of the iOS app averaging 4.8 out of 5, The Body Coach launched to commercial success and critical acclaim.

“The app is amazing value for money and beats repeating the same old YouTube workouts,” wrote social media strategist Lauren Smith in Women’s Health UK.

“Our app provides a premium experience, with lots of accessible, informative, and fun fitness video content,” said Saagar Bains, Head of Product at The Body Coach. “Having a partner like Brightcove throughout has been great. We’ve scaled smoothly across geographies without any problems, and we’ve worked with Brightcove to quickly identify and integrate a captioning partner from the Brightcove Marketplace. This has allowed us to hit our accessibility goals for this year much faster.”

HOW THE CTA LIVE STREAMED MORE THAN 90 SESSIONS AT THE CES

bc_campaign_editor_4 on December 6, 2024

The Consumer Technology Association (CTA)™ is the trade association representing the U.S. consumer technology industry. Approximately 2,200 companies enjoy the benefits of its membership, which include policy advocacy, market research, technical education, industry promotion, standards development, and the fostering of business and strategic relationships.

CTA also owns and produces owns and produces CES® — the world’s gathering place for all who thrive on the business of consumer technologies. CTA uses video content to enhance value for CES attendees, expand its reach to those unable to attend in person, and increase media coverage.

LACKLUSTER UX, DISJOINTED TECHNOLOGY POSED CHALLENGES FOR CES LIVE STREAM

CTA coordinates and manages a live stream of CES, which is ungated and free to public viewers, and typically only live streams about one-third of the conference program. CTA noticed three specific challenges stemming from its live stream efforts, affecting not only its audiences’ overall viewing experience, but also its handling of archives and asset management.

The first challenge was the end-user platform, which was not designed for livestreaming many concurrent sessions and didn’t allow for customization of visual elements to create a branded experience. Similarly, CTA’s video archives were hosted on a different platform from where they were broadcast, which was another challenge.

By having archives immediately available in the Brightcove media library, we’re able to do live clipping for social and leverage those videos for marketing and promotional purposes, as well as advance CTA’s thought leadership capabilities.

ALICIA GOODMAN

SENIOR DIGITAL CONTENT MANAGER

“Archiving turned out to be problematic,” says Alicia Goodman, Senior Digital Content Manager for CTA. Goodman and her web team struggled with how to pass large files and get them cleaned and posted within a short period of time.

As a result, some archives weren’t posted for weeks after the show. And because archived content was hosted on two separate platforms, the live streaming platform and the video hosting platform, viewers didn’t have a single clear place to watch or browse.

The third challenge, according to Goodman, was that data and analytics were minimal and didn’t offer the insights they needed. “We couldn’t distinguish between a live view and an archival view,” she says. And because CTA’s archives were stored across two platforms, it wasn’t possible to view aggregated data.

BRIGHTCOVE GALLERY HELPS DRAW OVER 250K VIEWS, 2K UNIQUE VISITORS

Goodman and her team identified the resources they needed to mitigate these challenges for future CES live streams. For the conference’s external audience, they determined that the imperatives to enhancing the user experience were a high-quality live stream, up-to-date live stream programming, access to live stream recordings, a schedule of live stream events, and search options. For its internal audience, CTA would need to give partners and presenters the ability to download live stream archives, as a record of their participation or for promotion.

Upon reviewing these needs, Goodman decided to create a separate portal within the CES website, using Brightcove Gallery, and designed a “streaming now” playlist, a video collection of each stage’s sessions, and placeholder images for each streamed event that included basic session information (title, date, and time of session) at a glance. And with Brightcove’s Video Cloud platform, Goodman and her team could now host archival footage in a single location and capture accurate video data with Brightcove’s analytics API. For internal use, Goodman also created a handful of password-protected, download-enabled Brightcove Gallery sites, allowing partners and conference speakers to download their sessions after presenting.

GALLERY-POWERED WEB PORTAL HOSTS 90+ LIVE STREAM SESSIONS

For CES 2018, CTA rolled out the newly enhanced, Brightcove-powered web portal, which hosted more than 90 live streamed sessions across seven stages, including the keynote addresses. Prior to the event, CTA promoted the live stream via social media and email, while CES partners shared links and embedded the Brightcove Player on their respective sites and channels. And with the help of the Brightcove platform, Goodman was able to move CTA’s entire video library and execute six days’ worth of live stream sessions in just two months’ time.

“We couldn’t have been more excited with the speed at which we were able to onboard our staff and transition our library,” she says. “Having the Gallery as an out-of-the-box option, where we didn’t have to involve our development team in that transition, was a huge help in terms of time. But it also meant we didn’t have to spend a lot of time on QA or troubleshoot any technical problems on our own.”

In addition, Goodman relied on Brightcove’s Live Support team to make sure keynote live streams didn’t experience any issues or outages, ensuring CES audiences top-quality live viewing.

“That really gave us peace of mind to have someone available to answer questions and troubleshoot if we did have any problems during these high-visibility events,” she says.

CES 2018 DRAWS HUNDREDS OF THOUSANDS OF VIEWS, EXPANDS AUDIENCE

Following the show, CTA’s web team was able to access accurate, aggregated viewing. In total, Goodman recorded hundreds of thousands view of live and archived video.

“We were also able to verify that people who weren’t event attendees watched the live stream,” Goodman says.

More important, CTA now has a single-location asset library where VOD clips of live stream footage can be housed and subsequently repurposed for future digital marketing campaigns.

HOW CHEIL WORLDWIDE LED IN MULTI PLATFORM ADVERTISING

bc_campaign_editor_4 on December 5, 2024

Leading Korean advertising agency Cheil Worldwide shows leadership in Multi Platform Advertising as it creates a “first of its kind” live streaming.

CUSTOMER BACKGROUND

Cheil Worldwide Inc. is a global marketing and communications company headquartered in Seoul, South Korea and operates 29 networks in 25 countries. It is South Korea’s largest advertising agency and was ranked 19th in the world by Advertising Age for 2010. Cheil offers marketing communications services including advertising, public relations, sports marketing, exhibition and display production, as well as the production of large-scale performance events. Cheil also operates a Communication Sciences Institute that publishes trend reports on the South Korean advertising industry.

Internationally, Cheil has carried out communications campaigns for Samsung Electronics.

SOLUTION

Cheil is leveraging the Brightcove platform to deliver first of its kind live streaming video content to Apple devices like the iPhone and iPad, Android devices, and the Web.

I am very impressed by Brightcove’s adroit delivery of our content onto the PC, iPhone, iPad and Android platform. This technology has opened up a floodgate where innovative ideas can now be realized for our clients. It has further cemented our status as the leading advertising agency in South Korea as we continue to leverage technology to deliver the best solutions to our clients.detailed viewer analytics.

SHANE PARK

HEAD OF INTERACTIVE DIVISION OF CHEIL

As part of this, Cheil is also taking advantage of Inlet Technologies Spinnaker™7100 to encode live streams and push content to Adobe® Flash® Media Server and HTTP streaming servers of Shinsegae Information and Communications, a South Korean Content Delivery Network vendor.

KEY BENEFITS

With the success of the first of its kind live streaming, this event has opened up a new world of opportunities for Cheil Worldwide’s employees. What had started out as a tool for education and training for the internal Cheil use has seen enthusiastic take up with the organization’s clients, including Samsung Electronics, to deploy it as the core of their digital strategy globally.

BUSINESS CHALLENGE

Cheil Worldwide’s i-division hosted a conference with a panel of five distinguished social network marketing experts for internal Cheil employees to learn how a traditional ad agency can leverage social marketing in the era of multi platform advertising.

With staff of more than 70, the i-division is the digital marketing department of Cheil Worldwide and is leading the charge for Internet and social media advertising.

The i-division wanted to reach out to as many employees as possible and not be limited by a physical location as they have several office locations in South Korea. Live streaming of the event was an option that needed to be investigated. Cheil contacted James Yoon of Brightcove who worked with them to deliver the live streaming event.

BUSINESS SOLUTION

Brightcove enabled Cheil to deliver the first of its kind live streaming for this event, making content accessible across Apple and Android mobile devices and on the Web.

Brightcove’s support engineers provided real-time support throughout the event to ensure that the live streaming went smoothly. As a result, the live event was a major success, with different Cheil departments asking for more meetings to understand how to leverage Brightcove for their client’s digital and mobile campaign.

FUTURE GROWTH WITH BRIGHTCOVE

Thanks to the success of the first live event, Cheil Worldwide has decided to leverage Brightcove for the global Samsung account, which is the agency’s key account. This underscores the organization’s confidence in Brightcove’s solution and support.

Cheil has also leveraged Brightcove to showcase a mobile e-learning platform at a recent Human Resource forum for the Samsung Group companies, further evidence of the effectiveness of the Brightcove platform.

HOW BARROW NEUROLOGICAL INSTITUTE DREW OVER 40,000 VIEWS

bc_campaign_editor_4 on December 4, 2024

PREMIER NEUROLOGICAL INSTITUTE USES VIDEO TO ATTRACT PATIENTS, RESEARCHERS, RESIDENTS

Barrow Neurological Institute is one of the world’s premier destinations for neurosurgery and neurology. Located in Phoenix, Arizona, the institute combines state-of-the-art treatment with exceptional educational opportunity, establishing itself as a first-class facility for patients, scientists, researchers, and clinicians. Its core philosophy is simple: Accept challenges. Reject norms. Push boundaries.

One thing that distinguishes Barrow from all other teaching hospitals in the U.S. is its claim to the country’s largest neurosurgery residency program. Its seven-year program has produced some of the brightest and most innovative neurosurgeons in the world, including directors of many distinguished academic neurosurgical departments. This philosophy of excellence ultimately translates to unparalleled care for all patients requiring neurological and neurosurgical expertise.

To extend awareness and help grow the institute’s already well-established brand, Barrow turned to video as a way to draw patients, researchers, and residents to its facility. In 2013, Barrow partnered with Brightcove to elevate its video marketing initiatives and create more impactful digital messaging for those three core audiences.

Since putting the Brightcove platform to work, Barrow now distributes video efficiently across its website and social media channels. It’s also incorporated live stream neurosurgeries into its video marketing repertoire. Barrow recently live streamed an acoustic neuroma surgery to over 40,000 viewers, which then helped increase traffic to its website and improve overall SEO ranking. And with the added benefit of Brightcove’s analytics providing valuable insight into viewing behavior, Barrow’s digital team can now implement best video practices, optimize video content, and command viewership across target audiences.

STORY-DRIVEN VIDEO WINS AUDIENCES

If you’re dealing with website marketing, the thing you’re looking for to make your life a bit easier is a bulletproof content management system. Brightcove was the bulletproof CMS for our video content.

ANDREW WACHTEL

DIGITAL MARKETING AND STRATEGY ANALYST

Before partnering with Brightcove, Barrow’s digital team focused on distributing high quality, low quantity assets via video billboards, TV ads, and YouTube. But Andrew Wachtel, Barrow’s Digital Marketing and Strategy Analyst, realized these efforts were too few and far between to generate the level of brand awareness the institute was looking to achieve. From a branding standpoint, YouTube was particularly problematic. With YouTube, Barrow lacked total control over the user experience, and it bombarded viewers with unrelated or irrelevant content, which often prevented audiences from migrating to the Barrow website.

Wachtel refocused Barrow’s efforts on creating a branded video site to gain complete control of the user experience. Zeroing in on video storytelling as a way to promote the Barrow name, he pushed for shorter, high-quality, narrative-driven video content that would attract top medical students to Barrow’s residency programs and help spread the word about the hospital’s life saving treatments.

The first project under this new direction was Barrow’s “50 Years, 50 Faces,” a 50th anniversary tribute to the hospital. Wachtel’s digital team produced 50 individual story-driven video vignettes, each highlighting a Barrow staff member, and they released one per week throughout the year. With this new strategy, the team saw how much more audiences engaged with the shortened, story-focused content.

“Our emphasis became more of doing something quickly, timely, and relevant, as opposed to spending a lot of time and money on only two or three videos a year,” says Wachtel.

BARROW CHOOSES BRIGHTCOVE TO EXECUTE REFINED VIDEO STRATEGY AND DRAW TARGET AUDIENCES

After implementing Barrow’s new video strategy, Wachtel realized he needed a powerful video solution capable of managing and distributing Barrow’s increasing collection of branded video content while providing technology necessary for live stream distribution. As it turned out, Brightcove was just the platform.

With Brightcove’s flexible video ecosystem and partner integrations, Wachtel and his team were able to easily merge Barrow’s content management system with the video platform, thereby creating an all-in-one solution for managing and distributing assets across the Barrow website.

“If you’re dealing with website marketing, the thing you’re looking for to make your life a bit easier is a bulletproof content management system,” says Wachtel. “Brightcove was the bulletproof CMS for our video content.”

ROI ANALYTICS ARE KEY TO IMPROVING BARROW'S VIDEO MARKETING INITIATIVES AND PROVIDING ROI

Wachtel also says Brightcove’s analytics have proven critical in establishing best use practices for video content, especially in regards to social media.

“Looking over the data, we know video on Facebook and all the other social platforms really helps,” he says. “Video, over other forms of content, tends to perform much better on those platforms.”

Video analytics have also become a vital asset in determining effective use of video within the Barrow site itself. Using Brightcove analytics to review video performance data Wachtel was able to see just how precisely video content could be modified in order to provide the most marketing impact for the organization. Specifically, he saw that longer videos failed to perform as well as the shorter ones, which led the digital team to recraft the lengthier pieces into shorter ones for the website.

“Instead of one video, we now have three different pieces of content we can release over time and maximize the value of our video efforts,” Wachtel says.

He continues: “I use the analytics to really make my case for video marketing. I can prove it with data, and that’s really as good as it gets for me.”

USERS LIVE STREAM SURGERY DRAWS IN OVER 40K USERS

In an effort to propel the Barrow brand even further, the hospital arranged to live stream a surgical removal of an acoustic neuroma. To promote the event, Barrow published an article on its website introducing readers to Dr. Randall Portell and Dr. Mark Syms, the two neurosurgeons on the case. When the same article was posted to the Facebook page of the Acoustic Neuroma Association, word spread.

The day before the live stream, over 27,000 Facebook and Twitter users clicked on promotional ads, which, in turn, brought a tremendous increase in traffic to the Barrow website. About a month preceding the surgery, over 40,000 users logged on to watch the live stream footage. Moreover, the aggregate national average search ranking for the term “acoustic neuroma” jumped 12 spots over the course of the promotional period.

Similarly, Barrow live streamed the surgical treatment of a patient suffering from Parkinson’s-related tremors. The treatment, known as deep brain stimulation, is part of the hospital’s DBS program, which promotes awareness of the surgery in order to make it more accessible to people in need. Program coordinators provided the patient’s wife with ample education and guidance preceding the surgery, so much that she felt comfortable enough watching the live stream in real time. And the patient, himself, noted how honored he was to help educate others considering DBS surgery.

HOW THE NSW DEPARTMENT OF EDUCATION STAYED CONNECTED

bc_campaign_editor_4 on December 4, 2024

VIDEO INITIATIVE LAUNCHES FAST WITH LOTS OF VIEWS, LOTS OF FUN

With the COVID-19 situation forcing thousands of students to remain at home, “NSW Education Live” was launched, a live stream series that started each day with a 15-minute segment covering everything from sports and music to gardening and cooking. Each segment featured an Australian celebrity or famous face.

750,000 students in the audience

55,563 total views of the live stream via the Brightcove Video Cloud in just 14 days

2,200 public school sites securely received the live stream

1,400 Facebook pages received the live stream

The NSW (New South Wales) Department of Education is the largest provider of public education in Australia. It’s responsible for delivering high-quality public education across early childhood, primary school, secondary school, vocational, adult, migrant and higher education across two-thirds of the NSW student population. With over 2,200 schools and a total enrollment of over 750,000 students, its focus is to prepare each and every child and young person for a dynamic and rewarding life.

EVOLVING WITH VIDEO

Video is playing an increasingly important role in classrooms across the world. It’s recognized for creating more engagement among students than traditional printed materials, along with delivering sights and sounds that result in a more memorable sensory experience. Educators know that video raises the digital literacy of both students and teachers while creating new opportunities for curriculum, campus events, and internal and external communications. As schools look to increase their use of video technology, Brightcove® offers seamless, secure and proven solutions that make it easy to get up and running instead of burdening administrators with technical concerns. The NSW Department of Education partnered with Brightcove on two important video initiatives, demonstrating the power of video to remain an established, trusted source of information while also being flexible enough to respond to individual situations.

CREATING A HUMAN CONNECTION

The “Schools Video” initiative enables 2,200 schools within NSW to create and distribute content across websites, social and internal channels. This video content can take many forms. It may be external communications to parents and the community, or internal communications to students and staff, including the ability to live stream announcements, assemblies and campus events. Powered by Brightcove Video Cloud™, “Schools Video” makes it possible to upload raw footage, create a video and share it quickly and easily. For the Department of Education, this allows them to create a higher awareness of their activities and achievements while developing a visual “brand” that gives the Department a unique identity. Above all, video is key to helping the Department develop a richer human connection with its school community. Knowing that the very core of teaching is a face-to-face experience, video can help amplify that experience with the powerful combination of a face and a voice that builds trust and encourages understanding.

VIDEO, NIMBLE AND POWERFUL

Faced with the sudden delays and closings brought on by the global COVID-19 pandemic, the NSW Department of Education needed to communicate quickly with the student and teacher population while also making sure to provide reassurance and comfort during an unprecedented time. This led to the launch of NSW Education Live, a series of 15-minute wellbeing classes live-streamed at the start of each school day. Connecting students with expert presenters across the fields of music, art, food, gardening, technology, and sports, it helped them continue their learning from home while bringing a needed sense of normalcy to their day.

Our live streams are a unique and exciting way to support parents, students, and teachers with additional resources to help with learning from home.

MARK SCOTT

DEPARTMENT OF EDUCATION SECRETARYRECORDINGS MANAGER

The series featured Australian celebrity guest speakers including Olympic gold medalist Bronte Campbell, artist Ben Quilty, filmmaker Gracie Otto and singer Guy Sebastian, winner of Australia Idol and former judge on Australia The X factor. “I was keen to be involved with these live streams to do what I could to help kids stay positive and happy through this,” said Sebastian. “It can also give them the mental wellbeing to stay focused on their learning.” This series, supported by Brightcove Live™, was streamed directly to 2,200-plus public school websites and 1,400+ school Facebook pages.

For the NSW Department of Education, video has delivered several key advantages. While demonstrating the importance of innovation and creating new channels of communication, it also allows the department to speak with one unified voice, furthering a sense of trust and human connection.

Together with the power and reliability of Brightcove technology, these initiatives are well-positioned to be an important part of the future for the next generation of students in New South Wales.

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