Retail and eCommerce

Video is like magic: it turns viewers into customers

Nothing creates stronger connections or deeper engagement.

AO.com

SHOW MORE - SELL MORE

More bang for less buck

From product videos and landing pages to emails and social media posts, Brightcove helps you generate a strong return on your investment in video.

Video Marketing Suite

Seamless integrations

A solution that works seamlessly with your ecommerce platform sounds pretty good, right? Well, with the latest integrations with both Adobe Magento Commerce and Salesforce Commerce Cloud B2C, ours really is as good as it sounds.

Shoppable video makes buying effortless

Is your product ready for its close-up? Shoppable video shows people using and enjoying it… and then lets viewers go directly to your site to buy it themselves. Cha-ching!

Brightcove Interactivity

Stream live to shoppers everywhere

Live events are a great way to connect with your customers and build brand loyalty. But why limit who can attend? Stream your event and you can reach a global audience. (Better give the warehouse a heads up.)

Live

Online’s as fun as in-store

Video offers viewers the fun of browsing through your entire product line (browser window shopping, let’s call it) or digging into a particular one with demos, reviews, and more. Has shopping ever been this much fun?

Security a physical store would envy

Your security is as important in the virtual world as it is in the physical one. And we bring a level of protection to your video that an army of security guards and ceiling cameras couldn’t touch.

Reach untapped markets

Strict content regulations in countries like China can require specialized strategies to reach your audience. Our China Delivery solution makes it easy to create a single workflow that works worldwide, all backed by the scalability, reliability, and security of Brightcove.

Video is a power tool for retailers – you just have to know how to use it

Learn how in our in-depth playbook, “Humanize the Online Experience.”
Brightcove is a great partner. We've got the ambition to add functionality and Brightcove provides the platform to do it. As our ambitions grow with interactivity, we can let customers decide how much video content they want to consume in their buying journey.DOMINIC STARKEY DIRECTOR OF MARKETING AT AO.COM

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